Question 1: In what ways does your music video/digipak/magazine advert, use d...
Form and convetions media evaluation 1
1.
2. Our primary genre is a ‘Musical’. A key convention of this is the use
of non-diagetic sound, of a song. We follow this form throughout our
opening sequence, with our characters lip-syncing the words- again
following the stereotypical conventions.
In ‘Musicals’, the pace of the sequence usually matches the speed
of the song. We used this convention by using a relatively fast
paced song, meaning we used short duration shots which create a
fast pace.
We looked at the opening sequence of ‘Hairspray’ for inspiration. A
key convention here was that the lead protagonist was instantly
introduced, we also used this idea.
3. Although our primary genre was a ‘Musical’ we wanted to develop
this to create a more in-depth storyline, more suited to our target
audience. To do this we combined the ‘Musical’ with a ‘Coming of
age’ style genre, creating a hybrid- which would appeal to a mass
audience.
A convention of ‘Musicals’ is that they are primarily aimed at
females. We developed this concept by having a male playing the
lead protagonist, hopefully appealing to a male audience as well.
‘Musicals’ usually perform the song. We developed this idea by our
actors performing the song, whilst also moving on and developing
the narrative storyline of our piece.
4. A key form of ‘Musicals’ is that they contain a lot of dance. We
challenged this convention, as we wanted our opening sequence to
reflect a more realistic view. Also, we wanted to appeal to a mass
audience, and dance may make it less applicable to the majority.
We also challenged the conventions by going against the always
happy feel of ‘Musicals’, by making our lead character a nerd, who
dreams of becoming cool.
The theme of comedy was important in our opening sequence.
However, this challenges ‘Musicals’ which usually include little
comedy. We wanted to challenge this so we could appeal to a mass
audience and further include our sub-genre, ‘Coming of Age’.