In today's dynamic world, the travel industry stands at the crossroads of innovation and transformation. The central theme of this 30-minute speech, titled "Control," delves into the pivotal role of Web3 and decentralization in reshaping the landscape of the travel industry. This presentation explores various topics that highlight the industry's current overcentralization, the evolution of the web from its early stages to Web3, and the transformative potential of decentralized finance (DeFi). Additionally, it introduces the concept of decentralized travel marketplaces and demonstrates how blockchain technology can address critical issues such as brand integrity and rate leakage, with a strong emphasis on how blockchain technology can rectify issues related to brand integrity and rate leakage, thereby ensuring that travelers receive accurate information and fair pricing. The speech also addresses the pervasive problem of fake reviews in the travel industry and introduces the concept of proof-of-stays to verify and validate guest experiences. Furthermore, the presentation explores decentralized identity management, the future of loyalty programs in Web3, DeSoc (Decentralized Social Networks), and the decentralization of travel influencers, envisioning a more democratic and authentic travel landscape. In summary, "Control" is a comprehensive exploration of the transformative potential of Web3 and decentralization in the travel industry as a means to empower travelers, improve transparency, and foster innovation in the ever-evolving world of travel. Decentralize et impera.