Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a CrowdCloudIDSummit
Halim Cho, Director of Product Marketing, Covisint
The rapid adoption of cloud-based services and the increasingly compelling business advantages of a hybrid cloud strategy are presenting IT with new and unforeseen challenges around ITSM. In this session, Halim Cho will discuss these trends, technologies and challenges, plus he’ll share his thoughts on how identity bridges can help transform ITSM in a hybrid cloud environment. His presentation will cover three main topics:
1. The challenges: an overview of the most common architectural patterns seen in cloud adoption and the technical and operational challenges that each pattern raises.
2. The future: technical and operational reasons why the hybrid cloud is the most likely path enterprises will take.
3. The technology: a technical overview of the top technologies that identity bridges will be required to manage and integrate in order to meet the ITSM challenges of hybrid cloud adoption.
Covisint and Starbucks IdaaS Partnership InfographicPatty Lehan
Covisint and Starbucks successfully completed a proof of concept project to implement Identity as a Service (IdaaS) for Starbucks' business partners. The IdaaS solution provided single sign-on, user provisioning, an API gateway, social integration, and a customizable interface including mobile support. It also offered security, data portability, integration, and admin controls that were an extension of Starbucks' existing IT systems. The top lessons learned were that centralized IdaaS allows flexibility, easy implementation speeds adoption, and delegated administration with self-service improves security and data accuracy.
The document discusses the growth of connected devices and the Internet of Things. It notes that by 2020, 50 billion "things" are expected to be connected to the Internet, up drastically from 8.7 billion connected devices in 2012. As connectivity increases, it will enable new experiences across industries like automotive, healthcare, and enterprises. Identity and access management (IAM) will face both challenges and opportunities to securely manage access as more devices and ecosystems become connected.
The document discusses different types of business models that can be used in the network economy. It begins by explaining that while old economy businesses focused on what business they were in, new network economy businesses must focus on their business model. It then defines the key components of a business model as the business concept, capabilities, and value returned to stakeholders.
The document goes on to classify different types of business models, including producers, distributors, and portals. It distinguishes focused distributors based on whether they assume inventory control and complete transactions. It also outlines infrastructure-based business models like infrastructure producers and distributors. In the end, it discusses approaches for evolving business models like expanding, enhancing, extending or exiting areas of the
Rise of Machines: How Industrial Equipment Can Join the Supply ChainCovisint
1) The document discusses the increasing complexity of connecting industrial equipment and machines to digital supply chains and networks.
2) It notes that while connectivity is growing, current access methods are time-consuming to set up and do not provide the ease of use or speed to value that enterprises demand.
3) The document argues that organizations that can successfully adopt cloud-based platforms to connect devices will gain competitive advantages over those that do not embrace connectivity.
Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a CrowdCloudIDSummit
Halim Cho, Director of Product Marketing, Covisint
The rapid adoption of cloud-based services and the increasingly compelling business advantages of a hybrid cloud strategy are presenting IT with new and unforeseen challenges around ITSM. In this session, Halim Cho will discuss these trends, technologies and challenges, plus he’ll share his thoughts on how identity bridges can help transform ITSM in a hybrid cloud environment. His presentation will cover three main topics:
1. The challenges: an overview of the most common architectural patterns seen in cloud adoption and the technical and operational challenges that each pattern raises.
2. The future: technical and operational reasons why the hybrid cloud is the most likely path enterprises will take.
3. The technology: a technical overview of the top technologies that identity bridges will be required to manage and integrate in order to meet the ITSM challenges of hybrid cloud adoption.
Covisint and Starbucks IdaaS Partnership InfographicPatty Lehan
Covisint and Starbucks successfully completed a proof of concept project to implement Identity as a Service (IdaaS) for Starbucks' business partners. The IdaaS solution provided single sign-on, user provisioning, an API gateway, social integration, and a customizable interface including mobile support. It also offered security, data portability, integration, and admin controls that were an extension of Starbucks' existing IT systems. The top lessons learned were that centralized IdaaS allows flexibility, easy implementation speeds adoption, and delegated administration with self-service improves security and data accuracy.
The document discusses the growth of connected devices and the Internet of Things. It notes that by 2020, 50 billion "things" are expected to be connected to the Internet, up drastically from 8.7 billion connected devices in 2012. As connectivity increases, it will enable new experiences across industries like automotive, healthcare, and enterprises. Identity and access management (IAM) will face both challenges and opportunities to securely manage access as more devices and ecosystems become connected.
The document discusses different types of business models that can be used in the network economy. It begins by explaining that while old economy businesses focused on what business they were in, new network economy businesses must focus on their business model. It then defines the key components of a business model as the business concept, capabilities, and value returned to stakeholders.
The document goes on to classify different types of business models, including producers, distributors, and portals. It distinguishes focused distributors based on whether they assume inventory control and complete transactions. It also outlines infrastructure-based business models like infrastructure producers and distributors. In the end, it discusses approaches for evolving business models like expanding, enhancing, extending or exiting areas of the
Rise of Machines: How Industrial Equipment Can Join the Supply ChainCovisint
1) The document discusses the increasing complexity of connecting industrial equipment and machines to digital supply chains and networks.
2) It notes that while connectivity is growing, current access methods are time-consuming to set up and do not provide the ease of use or speed to value that enterprises demand.
3) The document argues that organizations that can successfully adopt cloud-based platforms to connect devices will gain competitive advantages over those that do not embrace connectivity.
Best Digital Dealer Magazine Issue Ever PrintedRalph Paglia
The document is the homepage for Digital Dealer magazine. It includes headlines promoting becoming a female friendly dealer and integrating CRM with websites. The featured article discusses what type of customer a dealer wants. Other articles discuss maintaining active vs inactive leads and interview an internet manager. The page also includes an auto industry calendar of upcoming events.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Covisint aims to securely connect the global automotive industry through a shared portal and marketplace. It provides identity management, collaboration tools, and secure data exchange between organizations. Since 2000, it has expanded these services to healthcare and other industries. Covisint uses a cloud-based platform and fee model to help businesses securely connect, communicate, and collaborate with partners through shared applications and processes.
The Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and currently employs over 200,000 people globally. Ford obtains around 80% of its parts from about 100 suppliers located around the world. In India, Ford has 254 dealerships spread across 32 states and union territories.
The document summarizes a presentation about business networks from the perspectives of an analyst and a supplier. It discusses how business networks have evolved from EDI networks for document exchange to platforms for collaboration between buyers and suppliers. It notes that while EDI networks still handle most POs and invoices, other networks have strengths in specific industries or functions. Finally, it emphasizes that the future of business networks lies in facilitating broader collaboration between partners on issues like forecasting, logistics, and payments.
Connected consumers are driving changes in the automotive industry. They demand constant access to information from multiple sources, including online reviews and social media. Many are open to new purchasing options like buying cars online or using alternatives to ownership. As consumers become more familiar with connected vehicle technologies, their interest is growing in cars that enable services like safety, maintenance and customer care features. OEMs and dealers must adapt to meet the expectations of these always-connected shoppers by providing information across multiple channels and being responsive to their preferences for flexibility and connectivity throughout the car buying and ownership experience.
Automotive Intelligence for Professionals: The Indonesia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The Indonesia AutoBook helps you to identify new customers in the Automotive industry in Indonesia and provides key contact information.
Ford Motor Company is an American automaker headquartered in Michigan. It has experienced declining revenues and profits since 2007 due to the economic recession. However, Ford implemented a successful cost control program starting in 2006 that helped improve profits. Looking forward, Ford should continue cost control efforts and focus on developing more fuel efficient and electric vehicles to adapt to changing market demands and environmental regulations. Diversifying into new markets like Africa also provides opportunities for future growth.
Industry & Competitive Analysis - Automotive IndustryDanny D. Kosasih
The document provides an analysis of the automotive industry in Indonesia. It discusses the market structure, categories of vehicles, major players and their production capacities, government policies, competitive environment using Porter's five forces model, and environmental issues. The automotive market in Indonesia is dominated by Japanese brands like Toyota and Suzuki, though other global manufacturers have established production facilities. The top assembling companies are Toyota, Indomobil, and Honda.
Ford Motors produces a range of vehicles in India including SUVs, hatchbacks, and sedans. The Endeavour is a popular SUV known for its imposing presence, while the Figo was Ford's first hatchback in India. The Fiesta Classic sedan offers a great driving experience to make up for its ordinary design. Ford also produces the premium Fiesta mid-size sedan. While Ford has strong engineering capabilities, its market share in India has been declining. It faces threats from other major automakers entering India and stricter government regulations. However, opportunities exist in growing markets like India and China, as well as developing new technologies like hybrids and alternative fuel vehicles.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
This is a case study analysis that was done by a group of Management Information Students (from UIC). The case on Ford discussed how it could adopt the business model of Dell to achieve economies of scale.
This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Best Digital Dealer Magazine Issue Ever PrintedRalph Paglia
The document is the homepage for Digital Dealer magazine. It includes headlines promoting becoming a female friendly dealer and integrating CRM with websites. The featured article discusses what type of customer a dealer wants. Other articles discuss maintaining active vs inactive leads and interview an internet manager. The page also includes an auto industry calendar of upcoming events.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Covisint aims to securely connect the global automotive industry through a shared portal and marketplace. It provides identity management, collaboration tools, and secure data exchange between organizations. Since 2000, it has expanded these services to healthcare and other industries. Covisint uses a cloud-based platform and fee model to help businesses securely connect, communicate, and collaborate with partners through shared applications and processes.
The Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and currently employs over 200,000 people globally. Ford obtains around 80% of its parts from about 100 suppliers located around the world. In India, Ford has 254 dealerships spread across 32 states and union territories.
The document summarizes a presentation about business networks from the perspectives of an analyst and a supplier. It discusses how business networks have evolved from EDI networks for document exchange to platforms for collaboration between buyers and suppliers. It notes that while EDI networks still handle most POs and invoices, other networks have strengths in specific industries or functions. Finally, it emphasizes that the future of business networks lies in facilitating broader collaboration between partners on issues like forecasting, logistics, and payments.
Connected consumers are driving changes in the automotive industry. They demand constant access to information from multiple sources, including online reviews and social media. Many are open to new purchasing options like buying cars online or using alternatives to ownership. As consumers become more familiar with connected vehicle technologies, their interest is growing in cars that enable services like safety, maintenance and customer care features. OEMs and dealers must adapt to meet the expectations of these always-connected shoppers by providing information across multiple channels and being responsive to their preferences for flexibility and connectivity throughout the car buying and ownership experience.
Automotive Intelligence for Professionals: The Indonesia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The Indonesia AutoBook helps you to identify new customers in the Automotive industry in Indonesia and provides key contact information.
Ford Motor Company is an American automaker headquartered in Michigan. It has experienced declining revenues and profits since 2007 due to the economic recession. However, Ford implemented a successful cost control program starting in 2006 that helped improve profits. Looking forward, Ford should continue cost control efforts and focus on developing more fuel efficient and electric vehicles to adapt to changing market demands and environmental regulations. Diversifying into new markets like Africa also provides opportunities for future growth.
Industry & Competitive Analysis - Automotive IndustryDanny D. Kosasih
The document provides an analysis of the automotive industry in Indonesia. It discusses the market structure, categories of vehicles, major players and their production capacities, government policies, competitive environment using Porter's five forces model, and environmental issues. The automotive market in Indonesia is dominated by Japanese brands like Toyota and Suzuki, though other global manufacturers have established production facilities. The top assembling companies are Toyota, Indomobil, and Honda.
Ford Motors produces a range of vehicles in India including SUVs, hatchbacks, and sedans. The Endeavour is a popular SUV known for its imposing presence, while the Figo was Ford's first hatchback in India. The Fiesta Classic sedan offers a great driving experience to make up for its ordinary design. Ford also produces the premium Fiesta mid-size sedan. While Ford has strong engineering capabilities, its market share in India has been declining. It faces threats from other major automakers entering India and stricter government regulations. However, opportunities exist in growing markets like India and China, as well as developing new technologies like hybrids and alternative fuel vehicles.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
This is a case study analysis that was done by a group of Management Information Students (from UIC). The case on Ford discussed how it could adopt the business model of Dell to achieve economies of scale.
This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Scott Monty of Ford Motor Company presented on Ford's social media strategy. The strategy was to humanize the brand by connecting consumers with Ford employees and each other, providing value. Ford launched accounts on many social media platforms like Facebook, Flickr, Twitter, YouTube and more. The accounts share Ford content, engage users and gain feedback. Ford's social media presence has been effective in humanizing the brand and connecting with enthusiasts.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
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8328958814Satta Matka is a number-based game. There are several markets, each with its owner responsible for releasing the lottery satta Matka market results on time. Kalyan market, Worli market, main Mumbai market, Rajdhani market, and Milan market are some of the main markets or bazaars involved in the satta Matka game. The oldest and most legitimate markets are in Kalyan and Main Mumbai. Every Satta Market has an open and close time. The satta results for these markets are published on or shortly after the open and close times. During the open result, two numbers are decoded, one of which is a three-digit number and the other a single-digit number. Similarly, three-digit and single-digit numbers are declared during the satta market's close. The last digit after adding the three digits of the open or close result is usually the single digit declared during the open and close results.KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAINSATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSdp boss net, dp satta, dpboss dpboss, indian satta matka, kalyan matkà result today , matka boss, matka result live, matka satta result today, satamatka com, satta boss, satta matka king, sattamatkà, sattamatkà result, sattamatta com, sattmatka sattmatka, star matka, tara matka, tara satta matka, worli matka, indian matka, matka live, kalyan guessing, satta fix, kalyan final ank, dp matka, dpboss net, sata mata com, सट्टा मटका, sattamatkà 143, golden matka, satta matta matka 143, satta fast, kalyan open, satta 143, dpboss 143 guessing, dpboss satta, golden satta matka, satta bajar
Satta Matka Market is India's leading website providing the quickest sattamatka outcome, experienced in Satta Matka game. Our services include free Satta Matka Trick and Tips for Kalyan Matka and Disawar Satta King, as well as satta matka graphs, online play, tips and more. Our team of experts strive to help you recoup your losses quickly through our proposals such as Free Satta Matka Tips and Kalyan Bazar Tips. We are known as India's best Matka DpBoss portal site, here to deliver updates on all sorts of Satta Market like Kalyan Bazar, Milan, Rajdhani, Time Bazaar, Main and the most current charts. Stay tuned with us for more live updates on the Satta market
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Ford Social Media Strategy Scott Monty
1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
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6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
Globally, 62% of people trust corporations less than they did last year; for the U.S., it’s 77%. That means that almost everything companies say about themselves is automatically suspect. Who do people trust, then? Third party experts People like themselves Therein lies the opportunity.
The other challenge we face is the lack of attention that seems rampant currently. DVRs are jeopardizing 30 second spots. Customers are bombarded with over 3,000 messages a day. In a 140-character world, how will your messages break through the clutter?
To many people outside of the Detroit bubble, or who have not owned or considered owning a Ford, the Blue Oval lacks personality. And in 2006, Ford was on the ropes, seen by many as the weakest of the U.S. automakers. Alan Mulally was hired as CEO from Boeing, Bill Ford assumed the Executive Chairman title. Leadership was rounded out in terms of strategy, operations and vision. My impressions of Ford when approached in 2008: remarkable leadership, product lineup in 2009 and 2010 that would take the world by storm, and intelligent, talented and passionate people. In summary, not the typical Detroit company that people assumed it to be.
Henry Ford was a tinkerer, an inventor, an innovator, and an environmentalist. He was interested in bringing his technology to as many people as possible – transportation for millions – and improving the world. And his spirit of innovation still lives on in Ford today. In its earliest days, there was a face associated with Ford. In recent years, not so much. And that’s a central part of our social media story here.
Bill Ford, Jr. wanted to ensure his family’s company had strong leadership – real leadership, committed to making hard choices. Alan Mulally joined the company as CEO in September 2006 – an outsider at the helm of Ford. Ford is clearly in a different place – we’ve got a strong plan that we’ve been executing on independently for more than two years, and it’s being demonstrated daily in the great products we’re bringing forward.
In order to get there, we needed a plan. And that plan manifested itself in One Ford One Ford : One Team. One Plan. One Goal. The plan: Aggressively restructure to operate profitably at the current demand and changing model mix Accelerate development of new products our customers want and value Finance our plan and improve our balance sheet Work together effectively as one team
Great products abound – the all new 2010 Ford Taurus, the Ford Flex, the 2011 Ford Fiesta, the Electric Focus, and the 2010 Ford Fusion Hybrid, to name a few. Overall, Ford has the freshest lineup in the industry. And more importantly, we’ve advanced our quality – no one surpasses Ford in initial quality, and we’ve got the highest levels of customer satisfaction in the automotive industry. 70% of our vehicles are recommended buys in publications consumers trust most.
The technology central to great products – innovations for all: SYNC Ford Work Solutions EcoBoost Innovation is a renewal or alteration of the status quo; it’s not necessarily a BIG idea – it’s about tweaks to what we know, in ways that allow it to become adaptable for millions. That’s how true innovation is born.
It starts with vision – a lofty goal that causes us to reach for more. Bill Ford, Jr. carries on the vision of his great-grandfather and pushes the company to be more than just a business – we’re
We subscribe to the Woody Allen philosophy of social media: “90% of social media is just showing up.” We also believe in the Yogi Berra corollary: “It’s the other half that’s hard.” You get points for simply having a presence in social media. But it’s more than just registering an account – it’s about participating and making sure you’re an active member of the community. Our presence counts in unexpected places: CES Urban Mobility Project Green Roof Warriors in Pink
And what do we do that makes people sit up and pay attention? We listen. We respond. We demonstrate that we’re different.
They want to be able to speak to people directly at the company, or with someone who represents the company in some fashion. In short, they want to ensure they’ve been heard. This is vastly different for the direct marketer who’s used to replies in the form of BREs, click throughs or data filled out in forms. This is in some cases real-time.
They want to understand the process and be communicated to regularly, to ensure they’re being treated fairly.
Straight, honest answers – no spin You can’t outsource authenticity.
Ford’s social media strategy is consistent with and supportive of our overall business goals and communications strategy. It’s crafted in such a way that it can withstand the changes of the marketing and communications industry but it can also be flexible enough to adapt to various regions, departments and audiences. It is what defines all of our social media activities at the company.
So, what does value look like?
Our Digital Snippets, crafted in conjunction with the Social Media Group, are a collection of consumer-friendly press releases on a Wordpress platform. Supported with Creative Commons licensed Flickr images and completely shareable and embeddable YouTube videos, these Social Media Press Releases are all available via RSS feeds. The message: we’ve set our content free. http://ford.digitalsnippets.com
We’ve established a presence on a variety of social platforms: Twitter, Facebook, Flickr, YouTube, Delicious, Upcoming, Scribd – knowing that in many cases, it’s up to us to connect with the consumers on their turf. We can’t expect them to automatically come to us. “ If you build it, they will come” isn’t necessarily the universal mantra any longer.
Currently, 10 corporate Twitter accounts – and growing. Mexico, Canada, Germany, and Asia Pacific & Africa also have accounts.
In late 2008, Alan Mulally became the first automotive CEO to take questions on Twitter. We continued the practice and even captured the video here: http://www.youtube.com/watch?v=qaaKNcovfdQ The message: we have an affable, approachable, and brilliant CEO who is willing to take the time to converse with fans & customers and whose personality shines through.
We also put other leadership to the test. Group VP of Sustainable Energy & Safety Engineering Sue Cischke and General Counsel David Leitch take to the keyboard at the Summer of Taurus events held in 100 cities across the country earlier in 2009. They took questions and engaged with consumers. We’re planning a follow up to those who missed the events or who couldn’t follow along the first time, with a wrap-up video, Powerpoint and other content that allows people to view on demand.
The Ford Story – our social media hub at http://thefordstory.com Combination of Ford-generated and third party content, with access to all of our social presence. And we’ve just incorporated Your Stories – a section where individuals can submit stories about how Ford inspired them or touched their lives in some way.
We partnered with Filmaka in advance of the 2010 Mustang reveal, encouraging the public to create their own videos; the 20 finalists were invited to the L.A. Auto Show, where we revealed the new Mustang and announced the winner of the film competition. The winner, “Fathers Day,” can be seen here. http://www.fordvehicles.com/the2010mustang/?id=/stories/films/film04
The Mustang Configurator gives people a chance to personalize their experience and share it out on their own platforms.
“ You Speak Green” Facebook app encourages participation around our sustainability message. http:// apps.facebook.com/ford-fusion
We allow people to see what each other are saying and how they rank.
Comedian Mark Malkoff decided that he wanted to go on a month-long journey to collect the keys to 100 cities. We’ve given him a Ford Fusion Hybrid to make the journey and we’re following his progress on The Ford Story. http://www.markmalkoff.com/keystothecity
We gave a Ford Flex to Plaid, “the greatest agency in all the land,” for their tour of middle America, from Detroit to New Orleans, in which they highlighted the coolest brands, agencies and individuals. http://www.plaidnation.com
When Jaime Case and Chris Hodges were planning their wedding, they eschewed the traditional large gathering, and instead chose to visit friends and family all over the country, getting marriage advice from them. We gave them a Ford Fusion to make this trip of a lifetime a truly memorable one. http://www.weddingroadtrip.com
The Fiesta Movement – http://www.fiestamovement.com. 100 Euro-spec cars, 100 people, 6 months, unfiltered content, product feedback prior to U.S. launch
Real-time updates from real people driving our cars – 100% authentic, not edited/censored/filtered in any way. In addition to buzz, the feedback that our engineers are getting allows them to improve the North American version before it event comes to market . http://fiestamovement.com
As of September 30, 2009, the Fiesta Movement generated: 4.3 million YouTube views 540,000 Flickr views 3 million Twitter impressions 50,000 handrasiers, 97% of which don’t currently drive Fords 38% awareness – equal to the level of newly introduced vehicles that have been in the market for 2 years. All for a vehicle that isn’t even here yet.
Lots of additional proof points available at: http:// twitter.com/scottmonty#/favorites?user = ScottMonty
It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.
Social Radar Index by Infegy, reported on by AdAge: http:// adage.com/article?article_id =139386
Marc Girolimetti was a skeptic. And a 15 year VW/Audi driver. He started following Ford’s social media activities and an amazing thing happened. Read his story at http://blog.actslike.com
Rolling out social media to other teams, cross-training staff, creating an army of digital ambassadors. Even at 1% participation, that’s 2,000 people that can represent Ford effectively online. Connecting with our enthusiasts Creating a catch-all for requests for sponsorships, vehicle use, social media projects, etc. And listen so we know how to improve.