Social Media Symposium

1. September 2016
FOPL/BothAnd |
OpenMediaDesk®
a social media/brand newsroom for Ontario’s libraries

2. OpenMediaDesk.®
Stories that strike sparks.
That make people act.
✤ OpenMediaDesk® (OMD®)
is a proprietary branded
content newsroom
methodology
✤ OpenMediaDesk® is
dashboard-governed
proprietary process to
create, test, and publish
multimedia experiences in
aid of improving both the
quality and volume of FOPL
member library marketing
communications

3. What OMD does
✤ creates community networks of storytellers
to promote FOPL libraries as essential
community cultural, educational and social
entrepreneurship services
✤ enhances community collaboration with
FOPL member library marketing
communications initiatives at scale
✤ optimizes the FOPL member library's
strategic cultural user experience
(UX)/outreach to library cardholders of all
stripes
✤ acts as an actionable intelligence tool for
designing and implementing high-
relevance library programming and
community outreach via real-time
community data research

4. Better stories.
Faster. On target.
✤ OMD is also a
methodology for realtime
media testing and data-
driven publishing, which
pre-validates stories
before they're published
for maximum relevancy
to library cardholder
needs/wants/aspirations

5. The community tells
the library’s story
✤ OMD is a data-driven 'story
engine' which designs and
shares library-centric
stories from individuals in a
FOPL member library
community back to the
greater community, through
library social media and
website experiences

6. Outcomes
✤OMD provides cutting-edge library brand
storytelling of the highest possible engagement
and relevancy to the target community (high-
relevancy storytelling opens community
conversations)
✤superb cardholder engagement with library media,
a user experience (UX) that drives engagement
with the library, its services and its media offerings
(OMD grows cardholder user/interaction base via
high-relevancy media)
✤innovate a new kind of library brand
communications across the entire province, yet
responsive to hyperlocal issues/events/aspirations
(scaleable effective and coordinated media)
✤create a clear, powerful digital brand for FOPL
member libraries for all future media/brand
communications initiatives (scaleable, targeted
brand messaging)

7. OMD delivers
✤ a process for a highly targeted
content marketing/key
influencer/user-generated-content
process (the community tells its
own stories about libraries through
library networks)
✤ both build and implementation of
an integrated FOPL media
ecosystem (media as a
coordinating
information/news/thought-
leadership layer across the entire
FOPL system)
✤ design and implement high-
relevancy, sustainable social media
(brand stories that live on
memorably)

8. thank you.