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Bothand csif pitch_doc_data_story_27_sept2016

Social Media Symposium

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Bothand csif pitch_doc_data_story_27_sept2016

  1. 1. September 2016 FOPL/BothAnd | OpenMediaDesk® mapping the next library via co-created community stories a collective intelligence framework
  2. 2. If OMD™ is the solution... ✤ ...what the heck’s the problem?
  3. 3. The problem. ✤ Perth County is evolving into a knowledge-driven, innovation-hungry community ✤ Our lovely old libraries, vital resource for Perth’s new information ecosystem, is in the throes of evolving itself and proving ‘value for money’/return on investment ✤ ...all without losing the trust of its patrons and partners as the county’s old factory economy morphs towards a new collaborative economy
  4. 4. Tall order. But here’s a secret for you.
  5. 5. Here’s our secret in action.
  6. 6. what’s the secret? ✤ Simple: it’s knowing that the communities you serve are sharing something incredibly powerful about libraries ✤ ...and if you can understand the patterns of what they’re sharing, you’ll understand your library’s future and be able to plan sensibly
  7. 7. the key to the future ✤ Networks. ✤ Networks—both live and online—are the future of our economy, our media, our politics, our education system... ✤ we interact and collaborate more and more, organize and co-create value along our personal networks...
  8. 8. We create patterns we can map.
  9. 9. And those patterns reveal community insights and solutions (the kind of co-created solutions astute library planners love)
  10. 10. But what drives those patterns? ✤ With the explosion of social networking, human beings now use a new/old currency along our networks... ✤ ...and it’s not money and it’s not time... ✤ and it’s something we’ve shared for thousands of years...
  11. 11. Here’s a hint.
  12. 12. it’s story. ✤ We meet one another and get to know one another and learn to trust one another by sharing story ✤ Shared story is the basis of our trust networks (think: Twitter, Facebook, Instagram, Reddit, Snapchat…)
  13. 13. Why care about story? ✤ Shared stories relax people and focus their attention (shared insight/context) ✤ Shared stories start conversations (inspire value co- creation) ✤ Shared stories spark emotions and make people do amazing, human things (incite real action) ✤ Stories don’t sell. The best don’t tell either—they lead us to something new (inspire real change)
  14. 14. That’s what our blind friend teaches us. ✤ Change the story => change the world
  16. 16. shared story is power. ✤ Every successful political/marketing campaign (and that’s what savvy libraries are doing these days) is nothing more than daily shared story ✤ Obama’s 2008 campaign demonstrated the power of sharing stories that incite communities to collaborate for change
  17. 17. ...and if you can parse out the patterns within/amongst the stories people are sharing about libraries...
  18. 18. You’ll have incredibly rich data on your side.
  19. 19. You can plan up a storm, people.
  20. 20. Shared community stories tell you who you are. ✤ We know more about libraries than most non- librarians in this room... ✤ ...only because we’ve heard more stories about libraries in the past 18 months than any sane person ought to
  21. 21. Here’s but a taste. ✤ Libraries are trusted repositories of community data (youth especially believe this) ✤ Libraries are key ‘first responders’ ✤ Librarians are ‘human search engines’ ✤ Librarians share something priceless: context ✤ Libraries are the ‘safespace’/‘community living room’/media hackerspaces of the future ✤ Small business is a huge service growth space
  22. 22. shared community story builds important stuff. ✤ trust which builds ✤ authentic relationships which in turn build ✤ trust networks which in turn co-create...
  23. 23. storystory patterns we can map.
  24. 24. How’d you do that? ✤ Rather than simply collecting ‘flat data’, we map and ‘metatag’ the community stories that shape our public and private conversations ✤ ...and play those story insights right back into the ongoing conversations ✤ create more insight we can share
  25. 25. that’s collective intelligence ✤ Collective intelligence ‘unlocks’ undiscovered story patterns ✤ That discovery process exposes ‘hidden memes’ (hunches and half-ideas) and ✤ then plays back those memes/hunches into ongoing conversations to reveal the full value of the patterns
  26. 26. create yet more stories.
  27. 27. It’s a virtuous circle...and we can index everything against the internet.
  28. 28. sustain the story. eCairn conversation mapping tool
  29. 29. what’s the payoff? ✤ peer-to-peer ‘collective intelligence’ means co-creation participants (the community itself) has a stake in the library strategic planning (and change) process ✤ ...and lead the ‘buy-in’ for the rest of the community as well (sustainably, too!) ✤ story co-creation is the predicate for a self-sustaining, self- identifying advocacy base for libraries ✤ ...our once and future allies/evangelists
  30. 30. it’s a beautiful thing ✤ (because of course libraries are collective intelligence in action)
  31. 31. recap ✤ We tap into ‘collective intelligence’ around the idea of library via small, diverse, autonomous collaborative teams ✤ We capture and map the interactions of participants contributing to the collective intelligence ✤ ...and we generate data frameworks to ‘see’ that intelligence in actionable data…to build better stories
  32. 32. Thank you