Maximizing Blog Visibility: Top SEO Issues for Food Bloggers in 2017
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#IACP17 - Presentation by noted Food Blogger SEO expert Casey Markee on maximizing your blog visibility in 2017. Learn about SEO food blog optimization, recipe plugins, Rich Cards, AMP, page speed, user experience and more. Learn how Google views your blog and adjust accordingly. SEO is all about best practices. Learn some of the best in this PPT.
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Maximizing Blog Visibility: Top SEO Issues for Food Bloggers in 2017
- 2. Get this Presentation @ Slideshare: @MediaWyse /MediaWyse
- 8. To Google: Rankings = Relevance @MediaWyse /MediaWyse
- 9. Big Issues for Food Bloggers in 2017 @MediaWyse /MediaWyse
- 10. @MediaWyse /MediaWyse 1. META Tags and Site Appearance “Page Titles are SUUUPER Important.”
- 11. On-Site Optimization: Meta Tags @MediaWyse /MediaWyse
- 12. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 13. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 14. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 15. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 16. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 17. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 18. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 19. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 20. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
- 21. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 22. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 23. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 24. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse Image Credit: http://www.gsqi.com
- 25. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 26. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 27. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 28. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
- 29. On-Site Optimization: Usability @MediaWyse /MediaWyse Google does not like sites that “interrupt” the user experience, especially by putting excessive ads on, around, or between content
- 30. On-Site Optimization: Stop Bleeding PageRank @MediaWyse /MediaWyse sitewide external image & text links
- 31. On-Site Optimization: Stop Bleeding PageRank @MediaWyse /MediaWyse
- 32. @MediaWyse /MediaWyse 2. Going SSL “Nobody wants a Non-Secure Warning”
- 33. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
- 34. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
- 35. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
- 36. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
- 37. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
- 38. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse Talk to your Host about Converting to SSL or Visit this Detailed “How to Guide” http://bit.ly/ssl-best-practices
- 39. Going SSL – Social Warfare @MediaWyse /MediaWyse
- 40. Going SSL – Social Warfare @MediaWyse /MediaWyse
- 41. @MediaWyse /MediaWyse 3. Page Speed & AMP “Fast sites rank better. Period.”
- 47. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
- 48. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
- 49. On-Site Optimization: Page Speed @MediaWyse /MediaWyse The Google Pagespeed Insights Tools DOES NOT MEASURE PAGE SPEED. This is a Usability Tool. You can have a terrible score here and still do VERY well in Google. Don’t get hung up on it too much!
- 50. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
- 51. Page Speed: Image Optimization @MediaWyse /MediaWyse
- 56. Page Speed – Choose your Host Wisely! @MediaWyse /MediaWyse
- 57. Page Speed – Choose your Host Wisely! @MediaWyse /MediaWyse
- 58. Page Speed: Image Optimization @MediaWyse /MediaWyse
- 59. Page Speed: Image Optimization @MediaWyse /MediaWyse Upload Images to your blog that are SIZED to your theme. Don’t make your theme RESIZE your images to match the display size. That’s a BIG reason bloggers have slooooooow Page Speeds.
- 60. Page Speed: Image Optimization @MediaWyse /MediaWyse
- 61. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
- 62. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
- 63. @MediaWyse /MediaWyse On-Site Optimization: Page Speed The AMP module disrupts the search experience by appearing at the top of the SERP and pushing everything else down. The most obvious impact for sites that don’t opt into AMP will be a decrease in impressions and clicks, even with a top organic position.
- 64. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
- 65. AMP and Google @MediaWyse /MediaWyse
- 66. AMP and Google @MediaWyse /MediaWyse
- 67. AMP and Google @MediaWyse /MediaWyse Check-out this AMP Checklist! https://en.onpage.org/knowledge-base/tutorials/amp/
- 68. AMP and Google – It’s NOT Perfect @MediaWyse /MediaWyse
- 69. @MediaWyse /MediaWyse 4. Recipe Plugins/Rich Cards “The WRONG plugin will hurt you.”
- 70. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 71. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 72. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 73. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 74. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 75. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 76. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 77. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 78. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
- 79. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 80. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 81. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 82. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 83. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 84. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
- 85. /MediaWyse On-Site Optimization: Structured Data @MediaWyse
- 86. @MediaWyse /MediaWyse 5. Featured Answers/Position Zero “Good recipes & photography isn’t enough.”
- 87. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse
- 88. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse
- 89. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse Featured Snippets are direct answers in the Search Results returned solely by Google. These are NOT influenced at all by Structured Data. It’s all content-related. Featured Snippets have high CTR and send LOTs of Traffic!
- 90. Featured Snippets – How to Track? @MediaWyse /MediaWyse
- 91. Featured Snippets – How to Track? @MediaWyse /MediaWyse
- 92. Featured Snippets – How to Track? @MediaWyse /MediaWyse
- 93. Featured Snippets – How to Track? @MediaWyse /MediaWyse Filter your Search Analytics by How, What, When, Where, Why, Does, How, Are, & other Question/Answer queries. Find content that Asks and Answers Questions. Then optimize accordingly!
- 94. Featured Snippets – How to Optimize? @MediaWyse /MediaWyse
- 100. Casey Markee Founder, Media Wyse www.MediaWyse.com casey@mediawyse.com @mediawyse Become a Fan on Facebook: https://www.facebook.com/MediaWyse Follow Casey on Twitter: https://Twitter.com/MediaWyse Connect with Casey on Linkedin: https://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA Today’s Presenter is…
Editor's Notes
- Google pushes out hundreds of algorithmic updates a year. This year alone, some of the more “visible” public updates included the following:
- Besides decreased SERP real estate, you also have expanded competition. How many of you in this room didn’t have a blog 2 years ago? Did you know that a new blog is created in the world EVERY HALF A SECOND? If you do the math, that's 172,800 new blogs EVERY DAY! There is estimated to be well over 2+ million food blogs online right now. Food blogging has exploded. In fact, just 3 short years ago, Technorati.com had only 13,000 food blogs listed in their directory. Most likely that was underreported but the gist is this: food blogs are popular!
- Google uses Pixel Width for Titles: 482 for Desktop, 550 for Mobile and Tablets. Descriptions come out to about 920 pixels on Desktop. Mobile it’s shorter, 757 pixels. Screaming Frog has a built-in SERP Snippet Simulator. Use it.
- Significant update.
- Google came out, definitively against design by and footer links, in a Google Webmaster Hangout hosted by John Mueller in March 2015. But as far back as SMX in 2012, then Head of Spam Matt Cutts stated that “We’ve done a good job of ignoring boilerplate, site wide links.” At a minimum, if you want to keep these, they MUST BE NOFOLLOW. But personally, I would just remove them all at best, or at worst, have them provide one link, from their home page, and still have it be NOFOLLOW. This is a “known” problem by Genesis and they even recommend the https://wordpress.org/plugins/genesis-simple-edits/ plugin so you can edit/remove the sitewide credits links yourselves. For designers, they still get the benefit of an “advertisement.” For site owners, you limit considerably the loss of authority sitewide.
- At a minimum, if you want to keep these, they MUST BE NOFOLLOW. But personally, I would just remove them all at best, or at worst, have them provide one link, from their home page, and still have it be NOFOLLOW.
- Slow Mobile Pages (mention the 3-second rule, 46% of users will shop elsewhere or leave a app or website if it fails to load in 3 seconds)
- Slow Mobile Pages (mention the 3-second rule, 46% of users will shop elsewhere or leave a app or website if it fails to load in 3 seconds)
- Slow Mobile Pages (mention the 3-second rule, 46% of users will shop elsewhere or leave a app or website if it fails to load in 3 seconds)
- Slow Mobile Pages (mention the 3-second rule, 46% of users will shop elsewhere or leave a app or website if it fails to load in 3 seconds)
- Slow Mobile Pages (mention the 3-second rule, 46% of users will shop elsewhere or leave a app or website if it fails to load in 3 seconds)
- WebPageTest specifically is great for “First Byte” analysis with Google.
- WebPageTest specifically is great for “First Byte” and “Start Render” analyses.
- WebPageTest specifically is great for “First Byte” analysis with Google.
- WebPageTest specifically is great for “First Byte” analysis with Google.
- I’ve had to recommend people move off of Siteground and OrangeGeek a ton over the last couple of months. They keep requiring clients to “scale up their servers.” Most sites are fine on a 1GB Vultr server -- which is about $16/month at Cloudways. With a site where users don't log in, and with good page caching in place (WP Rocket), that can usually handle several hundred thousand pageviews/month. Also, you want to think about overages with GB space. At Cloudways if you go over it’s just $0.10 to 0.18 per extra GB. For other places it can be as high as $1 a GB.
- Food blogs are NOTORIOUSLY large in size. Some of them have pages that are 10-12MB in size. The average page size online is around 1.7MBs and around 100 individual http requests. This will hurt you. Optimize your images BEFORE loading them into your site! My advice is always to optimize all your images BEFORE you load them into your blog. I recommend the use of https://tinyjpg.com/ I also recommend you use the WP plugin Imagify https://wordpress.org/plugins/imagify/
- This is for ALL CONTENT CREATORS. That’s everyone in this room. This is going to be a big deal. It is meant to simplify cumbersome HTML, CSS and JavaScript elements, resulting in a stripped down page that only includes the most vital content (text, images, videos, and of course, site ads). Websites that opt into this framework benefit from speed improvements since the content templates share common elements and components, leading to a 15 to 85% performance improvement, according to Google.
- There is a plugin for this and you can find it here: https://wordpress.org/plugins/amp/ However, unless your publishers are set-up with AMP, it will STRIP OUT all your ads on mobile. So do not use it…yet!
- Warning: if you switch to AMP now, you may make less money. The problem is that many publishers are not prepared for the lower cpms AMP ads sell at because there's less competition.
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- Pricing runs the gamut. WP Recipe Maker and WP Ultimate are Free and go up to $100 a year for Simple Recipe Pro
- SEO is all about the little things. The MORE of the things you can do from this presentation, the better you will do. Period.
- We can merge this with your contact info - for the final slide.