Different fonts have different styles that are more appropriate for certain genres of magazines. For example, pop products typically use bold, big fonts while indie products tend to use simpler, less eye-catching fonts. However, companies sometimes go against genre conventions. There are now many websites that offer hundreds of fonts in different styles, allowing products to no longer be limited to basic fonts like Arial or Calibri. Continuity of font type is important on media products, with mastheads often using bold fonts to draw attention and similar or the same fonts used elsewhere for consistency.