We surveyed thousands of graphic designers, art directors and creative people from around the globe to learn what they think about current trends in typography.
Did you know that 90% of designers like Slab Serif fonts? Or that over 50% of designers look to free fonts for their new projects? We sure didn’t.
We invite you to delve into the creative mind with us. It’s definitely an interesting place!
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
Strategies for digital branding - 2nd class INSEEC London sept 2014Sofie Sandell
Second class Strategies in Digital Branding with Sofie Sandell
Dell case study
Online learning
social media and learning communities
stakeholder mapping
domain names and branding
colours and online branding
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Quiz applicationQuestionnaire Information1. I’m going to se.docxaudeleypearl
Quiz application
Questionnaire Information:
1. I’m going to select the quiz application, my project for my questionnaire and I’ve selected all age group people for that.
2. I need information from them about the interest of each age group and how much they are interested in that.
Questionnaire
1. Your Name:
___________________________________
2. Your age group:
1. 15-25
2. 25-35
3. 35-45
4. 45 above
3. What interests you the most?
1. Games
2. Politics
3. Movies
4. Sports
4. How many hours do you spend in self-study?
1. Below 2
2. 2-3
3. Above 3
5. Do you like playing quizzes or games on computer?
1. Yes
2. No
6. Rate your interest in quiz games out of 5:
1. Worst
2. Bad
3. Average
4. Good
5. Best
________________________________________________________________
7. How often you participate in a discussion:
1. Once a week
2. Twice
3. Thrice
4. Daily
8. What kind of topics you like to discuss in your conversation:
9. How many times you go to the gym for your physical fitness?
1. Once a week
2. Twice a week
3. Thrice a week
4. Daily
10. How important are the political issues in your life?
1. I don’t care about it
2. Slightly important
3. Definitely important
4. Very important
11. What sports do you like the most?
12. What is your favorite game in computer games?
__________________________________________________
13. What genre do you like the most in games?
1. RPG (role playing games)
2. FPS (First person shooting)
3. Strategy
4. Simulation
5. Fighting
6. Sports
14. Which is the most important thing about video games
1. Graphics
2. Game play
3. Sound
4. Customization
15. What is preferable in quiz game?
1. More options
2. Life lines
3. Difficult questions
16. How much have you spent on a game and what game?
1. 2 hours
2. 4 hours
3. 6 hours
4. above
17. Is education necessary for the intelligence or knowledge is enough?
1. Education
2. knowledge
18. Which color do you think is the best for the interactive screen for quiz game
________________________________________________________________
19. What services do you think should be in a quiz game or application?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
20. Would you like to play a new game which tells you about the interest you have and then play quizzes according to your interests?
1. Yes
2. No
Questionnaire Response Type:
1. Demographic = Open ended was the only way
2. Age group = Select options are easy over open ended
3. Already availing any service = yes/no is better suited because this is a conclusion question
4. Importance of education and knowledge = Select options are easy over open ended
5. Appearance of application = options can describe the answer here
6. Work and interest preference = options can describe the answer here
7. Necessity of application = yes/no ...
Extensis portfolio: How to Effectively Manage Thousand of Digital AssetsExtensis
There’s one thing in business life that is near certain. You will have more digital assets tomorrow than you had yesterday. Keeping track of everything will become more challenging in the future without a system to organise and find all of the content important to your organisation.
Extensis Portfolio, a Digital Asset Management (DAM) solution, can help individuals and organisations get the most use out of all of their assets and improve workflow efficiencies, no matter the size of their collection.
In this joint webcast with digital agency After Digital, we showcased how The Amber Collective add structure to their collection of digital assets in making them available to the web.
The webcast focused on how to:
- Create an organised and comprehensive library of your digital assets.
- Increase visibility and access to all of your digital assets across networks.
- Facilitate greater collaboration between teams of users and workgroups.
- Quickly set up an efficient DAM tailored to your needs.
- Integrate Portfolio with other business systems, including Collections Management Systems (CMS), using the Portfolio API.
- Enable access to approved files via a custom interface.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
Strategies for digital branding - 2nd class INSEEC London sept 2014Sofie Sandell
Second class Strategies in Digital Branding with Sofie Sandell
Dell case study
Online learning
social media and learning communities
stakeholder mapping
domain names and branding
colours and online branding
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Quiz applicationQuestionnaire Information1. I’m going to se.docxaudeleypearl
Quiz application
Questionnaire Information:
1. I’m going to select the quiz application, my project for my questionnaire and I’ve selected all age group people for that.
2. I need information from them about the interest of each age group and how much they are interested in that.
Questionnaire
1. Your Name:
___________________________________
2. Your age group:
1. 15-25
2. 25-35
3. 35-45
4. 45 above
3. What interests you the most?
1. Games
2. Politics
3. Movies
4. Sports
4. How many hours do you spend in self-study?
1. Below 2
2. 2-3
3. Above 3
5. Do you like playing quizzes or games on computer?
1. Yes
2. No
6. Rate your interest in quiz games out of 5:
1. Worst
2. Bad
3. Average
4. Good
5. Best
________________________________________________________________
7. How often you participate in a discussion:
1. Once a week
2. Twice
3. Thrice
4. Daily
8. What kind of topics you like to discuss in your conversation:
9. How many times you go to the gym for your physical fitness?
1. Once a week
2. Twice a week
3. Thrice a week
4. Daily
10. How important are the political issues in your life?
1. I don’t care about it
2. Slightly important
3. Definitely important
4. Very important
11. What sports do you like the most?
12. What is your favorite game in computer games?
__________________________________________________
13. What genre do you like the most in games?
1. RPG (role playing games)
2. FPS (First person shooting)
3. Strategy
4. Simulation
5. Fighting
6. Sports
14. Which is the most important thing about video games
1. Graphics
2. Game play
3. Sound
4. Customization
15. What is preferable in quiz game?
1. More options
2. Life lines
3. Difficult questions
16. How much have you spent on a game and what game?
1. 2 hours
2. 4 hours
3. 6 hours
4. above
17. Is education necessary for the intelligence or knowledge is enough?
1. Education
2. knowledge
18. Which color do you think is the best for the interactive screen for quiz game
________________________________________________________________
19. What services do you think should be in a quiz game or application?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
20. Would you like to play a new game which tells you about the interest you have and then play quizzes according to your interests?
1. Yes
2. No
Questionnaire Response Type:
1. Demographic = Open ended was the only way
2. Age group = Select options are easy over open ended
3. Already availing any service = yes/no is better suited because this is a conclusion question
4. Importance of education and knowledge = Select options are easy over open ended
5. Appearance of application = options can describe the answer here
6. Work and interest preference = options can describe the answer here
7. Necessity of application = yes/no ...
Extensis portfolio: How to Effectively Manage Thousand of Digital AssetsExtensis
There’s one thing in business life that is near certain. You will have more digital assets tomorrow than you had yesterday. Keeping track of everything will become more challenging in the future without a system to organise and find all of the content important to your organisation.
Extensis Portfolio, a Digital Asset Management (DAM) solution, can help individuals and organisations get the most use out of all of their assets and improve workflow efficiencies, no matter the size of their collection.
In this joint webcast with digital agency After Digital, we showcased how The Amber Collective add structure to their collection of digital assets in making them available to the web.
The webcast focused on how to:
- Create an organised and comprehensive library of your digital assets.
- Increase visibility and access to all of your digital assets across networks.
- Facilitate greater collaboration between teams of users and workgroups.
- Quickly set up an efficient DAM tailored to your needs.
- Integrate Portfolio with other business systems, including Collections Management Systems (CMS), using the Portfolio API.
- Enable access to approved files via a custom interface.
Creating a Branding Style Guide by Pariah BurkeExtensis
Join us for an in-depth analysis of everything that goes into a brand's presence, and how to put all of your requirements down into a cohesive style guide.
Join us for an in-depth analysis of everything that goes into a brand's presence, and how to put all of your requirements down into a cohesive style guide. This webcast is for business owners, brand managers, and graphic designers (in-house or external) who create and work with their own brands or client’s brands.
In just an hour you will learn how to:
• Define logo usage restrictions
• Establish consistent brand colors across media
• Define your brand's typography
• Integrate photography and video into your brand
• Build a comprehensive brand style guide for your team
Presented by Pariah Burke, a consultant, trainer, speaker, and the author of numerous books, video courses, and articles covering InDesign, InCopy, Photoshop, Illustrator, Acrobat, typography, asset management, epublishing, and the business of design. He is an Adobe Community Professional, an Evernote Certified Consultant, and an advisor to Adobe and other companies.
Creative teams produce, license and archive digital files on a daily basis. Keeping track of everything and making it available to the appropriate users in a timely fashion is key to efficiency. Extensis VP of Development & Strategy, Toby Martin, will kick off with a brief overview of DAM, and how it has become a critical enterprise application.
SANDOW: Universal Type Server Implementation Case StudyExtensis
Director of Creative Operations, Michael Shavalier from global publisher and media company SANDOW takes us on an exploration of the branding consistency and licensing compliance issues that they solved through the implemetation of Universal Type Server.
Join David Plavin, Creative Applications Strategist for RE:Sources, a Publicis Groupe company as he explores the wide-reaching application of digital asset management within their organization, and how it's helped their teams stay on top of their digital media distribution challenges.
Creative tools are always evolving to meet modern demands of creative professionals. Server-based font managers are no different. Join Extensis Sr. Product Marketing Manager, Jim Kidwell as he covers the state of fonts in the creative workflow and how font management technologies are improving to meet the demand.
Artificial Intelligence & DAM: The New Metadata Workhorse with ClarifaiExtensis
As teams build large asset collections, it becomes increasingly difficult to accurately injest and tag every asset so that it can be quickly located in the future. Clarifai product manager Ryan Dawidjan explores how artificial intelligence technology can automate keywording with image recognition, avoiding time consuming data entry tasks.
Fonts, Images, Licenses and Intellectual Property LawExtensis
Fonts and stock imagery are governed by licenses. As the premier legal authority on fonts intellectual property, Frank Martinez Esq. of The Martinez Group shares how font licenses function, how images are covered by intellectual property, and how your organization can stay on the right side of the law with your licensing strategies.
Is your team drowning in a sea of files? Do they spend much of their day finding files for other people? A Digital Asset Manager (DAM) can help your team stay organised, share files effectively, and enable everyone to find what they need without effort.
Learn from worldwide companies like Paperchase, The National Library or The Courtauld Institute of Art, who are now using DAM to stay ahead of the game.
(Sponsored Session at the AMA Digital Marketing Day 2016)
This new webcast will cover different aspects of File Metadata and how to maximize it in your workflow:
Learn more about:
- Using controlled vocabulary for easier metadata entry
- Benefits and use of embedded metadata
- Creating contact sheets
- Live caption with Portfolio Express
- And much more
Learn DAM best practices and the different methodologies in getting started with digital asset management (DAM).
Learn about:
- Metadata field options
- Building master keyword lists and using preferred keywords
- File-naming conventions
- How your colleagues/customers relate to different files on your database
- And much more
Fonts can cause issues when creating developing and outputting documents in the publishing workflow. See what types of things are required for you and your team to flawlessly use fonts in your workflow.
Your web font is crap - webvisions pdx 2014Extensis
Are you certain that your choice and implementation of fonts on the web is living up to your expectations? Shared at WebVisions Portland 2014, Jim Kidwell goes through what makes good use of fonts on the web.
Fonts, Licenses and Intellectual Property Law - Chicago Font SymposiumExtensis
Like any other piece of software, fonts are governed by licenses. As the premier legal authority on fonts and intellectual property, Frank Martinez Esq. of The Martinez Group shares how font licenses function, and how your organization can stay on the right side of the law with your licensing strategies.
Chicago Font Symposium - The Evolution of Font ManagementExtensis
From the earliest days when the first fonts crawled out of the digital slurry, we’ve needed tools to round them up and whip them into shape. In this session, we’ll explore where we’ve been, the issues surrounding fonts in creative workflows, the current tools available, and how to explore your options.
VSA Partners Font Management Case Study - Chicago Font SymposiumExtensis
VSA Partners is a large Chicago-based creative agency that provides creative services to many of the world’s top brands such as Facebook, Harley-Davidson, IBM and many more. Chris Stuart manages the font server that helps 300 users stay creative and productive in this fast-paced shop. In an interview with Extensis expert Jim Kidwell, Chris shares how he meets the varying needs of his creative teams, and how they are looking to evolve to meet future needs.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
2. Survey Results TYPOGRAPHIC TRENDS
2
Font Trends Survey Results...................................................... 3
Who took the survey?..............................................................................3
How Fonts Are Used.................................................................................7
The Interesting Section.............................................................8
Font Favorability......................................................................................8
Overall Positive & Negative.....................................................................8
Most Loved & Hated............................................................................... 9
Most Overused.......................................................................................10
Additional Free-Flowing Thoughts..........................................11
High Contrast Script............................................................................... 12
Slab Serif ............................................................................................... 13
Distressed .............................................................................................. 14
Chalkboard............................................................................................. 15
Wood Block............................................................................................ 16
Handwriting........................................................................................... 17
Rounded................................................................................................. 18
Art Nouveau........................................................................................... 19
Icon....................................................................................................... 20
Ball Terminal.......................................................................................... 21
Curly Script Typeface.............................................................................22
Wedge Serif............................................................................................23
Layered ..................................................................................................24
Double/Extra Crossbars.........................................................................25
What About the Future?......................................................... 26
Finding Fonts For New Projects.............................................. 27
Buying New Licenses.............................................................................28
How Fonts Are Licensed.........................................................................29
Favorite Type Designer..........................................................................30
Conclusion..............................................................................31
About Extensis........................................................................31
3. Survey Results TYPOGRAPHIC TRENDS
3
Font Trends Survey Results
Fonts play a critical role in projects of all type. As paints are to the painter, fonts are to
the graphic designer. I like to say that fonts are the creative palette of the designer.
I’ve wanted to peer into the mind of the creative professional for quite some time to see
what’s going on in there. Much of the creative work in the world relies upon text and
type to communicate a message. A typeface or type style can even be at the core of an
entire creative movement.
In designing the survey, I selected a number of type styles that I’ve seen in the market,
curious to see how the creative community was responding to specific styles and
trends. The creative community tends to be at the leading edge of the curve of change,
and I wanted to test the assumptions that type foundries seem to be making with their
new and promoted releases.
One thing became incredibly clear to me in analyzing the data from our recent font
trends survey. Passion. My, oh my, the passion.
Hopefully you and your creative team will find this data interesting and useful. Maybe
it’ll help you decide which type styles are worth your time investigating for future
licensing? If not, I hope that it’s at least an interesting read. So, let’s get to the analysis!
Who took the survey?
I decided that I wanted a wide variety of users in the creative fields to take the survey. I
wanted people who live and breathe typography for their creative work.
To connect with these folks I sent an email to the entire Extensis database. Most of
our font management users are in the creative fields and really love type. I also posted
notices on forums, reached out to the press, and shared on social media.
We got a really great response, with over 1900 people taking the survey. If you took the
survey, I’d like to thank you for your time again!
I asked users to share a little bit about themselves, so we could best understand the
their feedback.
4. Survey Results TYPOGRAPHIC TRENDS
4
Not surprisingly, most of the respondents were in the field of graphic design, with print,
publishing, marketing, adverting coming in with strong responses. This was precisely
the audience that I wanted to capture.
What industry do you work in?
Graphic Design 41.9%
Print 8.4%Other 7.9%
Advertising 7.8%
Publishing 7.4%
Education 6.4%
Marketing 4.8%
Branding 3.9%
Web 3.2%
Manufacturing 2.0%
5. Survey Results TYPOGRAPHIC TRENDS
5
And, as I’d hoped the specific types of jobs were primarily those on the front lines of
creativity. So I definitely found the right, knowledgeable folks for this survey.
How would you most accurately
classify your work life?
Creative Manager 16.2%
Graphic Designer 57.1%
IT 3.7%
Other 14.1%
Purchasing Manager 0.4%
Senior Management 5.6%
Typographer 2.9%
Creative Manager 16.2%
6. Survey Results TYPOGRAPHIC TRENDS
6
And, to top it off, I got a pretty wide spectrum of experience in the field. In previous
surveys I learned that when people choose a creative career they typically fall in love
and stick with it for many years. So, I expanded the “top end” to include new 20-24 and
25+ brackets. To my surprise, quite a few people have been in their careers even more
than 25 years!
How long have your been in this career?
25+ Years 35.8%
15-19 Years 16.8%
20-24 Years 16.5%
10-14 Years 14.4%
5-9 Years 9.2%
2-4 Years 5.7%
7. Survey Results TYPOGRAPHIC TRENDS
7
How Fonts Are Used
As expected, print, packaging and PDF uses are still most common. I’d also like to point
out that web font usage is now above 50%. In a survey that I did two years ago, only
about 35% of the same type of respondents were using web fonts.
90
80
70
60
50
40
30
20
10
0
Logos
Embedded into PDFs
Using Web Fonts On
Websites
Package Design
Embedded Into
eBooks
Embedded Into
Applications
Embedded Into Flash
Files
Print Design
81.6%
66.2%
53.9%
46.2%
13.4%
11.4%
6.8%
94.5%
In what ways do you use
fonts in your creative work?
8. Survey Results TYPOGRAPHIC TRENDS
8
The Interesting Section
Font Favorability
Type styles and their use can be very specific to a project. That being said, a project
direction can be based around and even lead by a specific typeface or style.
I presented many different font styles to get a gut feeling about each. Respondents
could choose from a spectrum of choices from very positive to very negative.
1. Love them! Keep ‘em coming
2. They’re pretty good
3. They’re OK
4. Overused and probably time
to move on
5. Ick, I would never use that
High Contrast Script
Slab Serif
Distressed
Chalkboard
Chromatic Wood Block
Handwriting
Rounded
Art Nouveau
Icon
Ball Terminal
Curly Script
Wedge Serif
Layered
Double/Extra Crossbars
0 10 20 30 40 50 60 70 80 90 100
65% 35%
91% 9%
56% 44%
67% 33%
61% 39%
78% 22%
80% 20%
48% 52%
87% 13%
85% 15%
81% 19%
85% 15%
56% 44%
47% 53%
Overall Positive Overall Negative
The styles that I selected to survey
were incredibly diverse. I includes
some styles that I have seen in
font marketplace, as well as some
that have been prominently used
for creative projects in the US
and Europe.
Overall Positive Negative
Looking at the spectrum of styles
it’s easy to get a sense of the
positive and negative feelings for
each style. In this case, I compared
the first three relatively positive
responses (Love, Pretty Good,
and OK) to the final two, mostly
negative responses (Overused
and Ick).
It is interesting to note which
styles have the most significant
upside without a large overall
downside. Slab Serif faces stand
out as our top performing style
when analyzed this way.
Type Trends:
Positive and Negative
9. Survey Results TYPOGRAPHIC TRENDS
9
Most Loved Hated
Since creative individuals tend
to also be very passionate
people, creative selections can
also illicit extreme passions.
When comparing styles,
I compared which styles
received the most high praise
(Love) and derision (Ick).
Slab Serif faces also come out
on top here with 30% loving
them, followed closely by
Icon, Curly Script and Ball
Terminal styles.
What’s definitely notable
is how much people detest
specific styles. Art Nouveau,
Extra Crossbars, Layered and
Chromatic Wood Block styles
all garnered more than 25% of
the respondents’ ire.
High Contrast Script
Slab Serif
Distressed
Chalkboard
Wood Block
Handwriting
Rounded
Art Nouveau
Icon
Ball Terminal
Curly Script
Wedge Serif
Layered
Double Crossbars
0 5 10 15 20 25 30 35 40
Love Them! Ick!
Type Trends:
Most Loved Hated
10. Survey Results TYPOGRAPHIC TRENDS
10
Most Overused
I also realized that one of
the negative selections could
be indicative of trends in
that it points directly to the
state of that type style in
the marketplace, and that’s
whether something
is overused.
Distressed typefaces came out
listed as the most overused
with over a third of responses,
followed by chalkboard fonts
at over a quarter. I would have
expected the Double Crossbar
type style to be listed as more
overused, but when you
consider how many people
listed that style even lower, it’s
not too surprising. The same
thing applies to the Chromatic
Wood Block style as it seems to
be everywhere recently, but is
also more highly disliked.
High Contrast Script
Slab Serif
Distressed
Chalkboard
Wood Block
Handwriting
Rounded
Art Nouveau
Icon
Ball Terminal
Curly Script
Wedge Serif
Layered
Double Crossbars
0 5 10 15 20 25 30 35
14%
8%
36%
25%
11%
15%
12%
13%
8%
7%
13%
5%
12%
11%
Most Overused
Type Trends:
Most Overused
11. Survey Results TYPOGRAPHIC TRENDS
11
Additional Free-Flowing Thoughts
In addition to the multiple-choice selections, I purposely gave the opportunity for open,
unfiltered thoughts for every type style, and was not at all disappointed. Strong feelings
- from love to outright detest - were common on each and every typeface selection.
Due to the number of explanatory comments, it’s clear to me that creative users felt that
further explanation was necessary to effectively explain their opinions and selections.
For this section, I think that it’s important to identify each type style used, and the font
example used in the survey.
As much as the type selections were meant to be representative of an overall style of
implementation, there is the likelihood that one selection could affect a respondent’s
entire feeling of the style in general. I do understand that this is potential source for
skewed results, but still feel that the overall ratings are valid.
So, on to the written feedback. Bring it on!
12. Survey Results TYPOGRAPHIC TRENDS
12
High Contrast Script
Whomp by Alejandro Paul from Sudtipos
1. Too hard to read easily.
2. They feel pretty trendy at the moment.
3. Poor understanding of form void relationships that make type legible are being
ignored by the inept who cry “its creative”
4. Sudtipos is an awesome foundry.
5. To me, there’s a very big trend in advertising, lately, looking back to styles and
designs from the 60’s. This font, to me, is strongly reminiscent of that time.
I always hated the style and look of the 60’s - so, honestly, this does nothing
for me.
6. This script is trending now but that could not be the case a year from now
7. There is a proper time and place for use of bold script typefaces … one has only
to find where it works with the design and copy AND pick the right one.
8. They’re very 70’s and that love is fading.
9. High contrast is in!
10. They fit the current trend for retro styling.
13. Survey Results TYPOGRAPHIC TRENDS
13
Slab Serif
Museo Slab by Jos Buivenga of exljbris
1. My students LOVE these faces, even though I think they’re old-fashioned.
2. Clean, easy to read use, especially for titling and signage.
3. I love the variety of lighter slab faces and the personality that they bring to
the table.
4. Love slab serifs but feel that they are everywhere right now, so something new
will be coming along.
5. Reminds me of Serifa, and old font used by Montgomery Ward in 1984.
6. These are great, and I have a feeling they will move into the field of
classic fonts.
7. There a hipster overtone to slab serifs nowadays.
8. My go-to type style because it’s more traditional.
9. Slab Serif typefaces are great for bold statements and logos.
10. Text friendly slab serif fonts, esp Caecilia and Chaparral, are old favorites
of mine.
14. Survey Results TYPOGRAPHIC TRENDS
14
Distressed
Frankie by Laura Meseguer and Juan Davila from Type-Ø-Tones
1. Hard to place for “professional” clients.
2. Type used as an illustration always has a short shelf life. Cool until the third
time you see it.
3. I’d prefer to you do my own distressing.
4. They only work if: 1) the distressing is organic and NOT uniform 2) the
distressing is detailed and holds at large sizes/closer inspection.
5. Some texture works, too much is irritating. Distressing works best on sans serif
with little or no contrast between thick and thin strokes (grotesks). It seems out
of place on fat faces.
6. Why use them at all? It reminds me of the day I was working as slot man at
the Bangkok World and noticed at 2 a.m. in proofing the front page, an error
in one headline: It said something about the flood being waste deep. When I
asked the production manager if he could change it, he said no, but he could
rough it up a little so people wouldn’t notice it. He did, but it looked so bad
everyone looked twice as hard at it, wondering what had happened. It looked
like one of these distressed faces. Ugh!
7. I like them, but suspect they’ll quickly become overused.
8. Fun to play with. It’s a trend now in Scandinavian countries. I call it a trash
fashion style.
9. 1992 called and wants its fonts back.
10. I’m a fan of these when they’re appropriate and not overly-distressed. Too
many marks on a font can easily render it illegible.
15. Survey Results TYPOGRAPHIC TRENDS
15
Chalkboard
Various Examples
1. Nostalgic and fun in the right context.
2. Suitable for a few designs, menus, sandwich boards, educational material.
There is a contradiction between the ephemerality of chalk and the time spent
making ornate but clumsy lettering like Handy George.
3. I love, love, love these, but I see them EVERYwhere. Definitely time to move on.
4. Similar to the inflated script; individual letterforms seem more engaging than
set strings.
5. I’m old school - I prefer the chalkboard to the new slick whiteboards.
6. The style is great, but not for a typeface. Hire a hand-letterer rather than
buying the font!
7. Oh PLEASE destroy all of these. I cannot wait for the chalkboard phase to be
over. It’s so overused and it’s rarely done well.
8. Once a year I look at chalkboard faces and chalkboard substrate for one
solution or another.
9. It’ll be a trend for others. A few of us who love and are committed to lettering
will keep taking it up to many levels. Computers can’t match the human touch!
10. They’ve been around a while, but I’m a sucker for them. I’ve not seen them as
often in my industry so I may still try to work them in to concepts. I appreciate
the human aspect, the hand-made quality, when so much design work is clean
to the point of sterile and antiseptic.
16. Survey Results TYPOGRAPHIC TRENDS
16
Wood Block
Thirty Line Chromatic from Wm. H. Page Co specimen book
1. In my opinion they’re old fashioned, but I’m always surprised at what can be
done with them.
2. Not unless I’m trying to make something look like it came from the circus.
3. I hate anything that looks like western fonts. I have a casino we work with and
I have to use it sometimes. I look at these and imagine how long it takes to
design a font and wonder how anyone ever got to a place where they said, yes I
want to spend 100 hours designing something like this.
4. Don’t get to use these much, don’t do that many Wanted posters, but they do
come in handy once in a blue moon.
5. Classic typeface built on pure aesthetics.
6. 1800’s is the new future. Maybe...?
7. From a time when letter forms were still artistic embellishments in and of
themselves.
8. Atmospheric and quasi-historical.
9. I love them but think they’re nearing the top of their popularity. Still have more
time though before the peak is reached.
10. Fine for a “frontier” theme. Nothing else. Howdy!
17. Survey Results TYPOGRAPHIC TRENDS
17
Handwriting
Ride My Bike by designed by Guisela Mendoza from Latinotype
1. They are poor seconds to actually handwriting your copy.
2. Need good ones that look natural, probably with lots of OpenType alternates
and ligatures.
3. Only suitable for amateur ransom notes. It fails to look like the handwriting of
anyone old enough to be that careful. Part of the “let’s make an edgy mockup
that’s bad enough to lose us the job” trend.
4. I think there will always be room for these fonts, I use them (have even
designed a couple ratty ones myself for personal use), and there are some
projects that just cry out for something like this.
5. Heavy weight ones would be nice for package design that will hold up on the
flexo press.
6. Best for conveying more emotive ideas; escape from the too-technical world
with which we are consumed and locked into interacting.
7. I love a good handwritten font. They can used to convey a personal, home
grown or honest feel to a project.
8. Every industry is always looking for really good handwriting fonts. There are
lots out there, but not lots of good ones.
9. I would appreciate more adult style handwriting fonts. Kiddie styles or someone
with juvenile skills isn’t something I want to use.
10. Again, I think I would only use a font like this if the project loudly called out for
it. Otherwise, it can easily send the wrong signals. For many, this sort of thing
can be easily interpreted as “childish” or “lightweight”, as I found out once
when I tried to use something similar on the cover of an adult novel.
18. Survey Results TYPOGRAPHIC TRENDS
18
Rounded
FF DIN Rounded by Albert-Jan Pool from FontFont
1. I always think I’m going to like this kind of font, but a text-heavy document
never looks right with a rounded type family.
2. Every damn baby brand uses these.
3. Not a fan but this is a subjective call; rarely used in my 30-year career as
designer/art director/professor.
4. I rarely used rounded typefaces, not since the 60-70’s
5. Underused but attractive.
6. Trouble is they are hurt by associations with Ariel Rounded the favourite
unusual face for headings in documents from the office.
7. This is the next thing!
8. I feel these are doughy and not crisp enough for many uses. Limited use,
like a cartoon bubble font.
9. Typefaces like these, to me, are like a straighter version of comic sans.
Overused, and often used in applications where they are not appropriate.
Seeing fonts like these used for large bodies of text in business use is a turn off.
10. Oddly good for web.
19. Survey Results TYPOGRAPHIC TRENDS
19
Art Nouveau
Elsewhere by John Roshell from Comicraft
1. Love Art Nouveau, but it can go creepy really easily.
2. Too themed, unless you are going for a period look or mashup.
3. Like the more mid-nineteenth century typeface above, this is an atmospheric
font but one that spanned a shorter time period. It is more graceful than a lot of
the fonts that are from the turn of the century period and better executed that
many as they were often made quickly to fit a certain area of a layout.
4. I would not use these except in very appropriate projects. I can see them
for book covers and posters, but not mainstream commercial use. I love Art
Nouveau design (Mucha, Lautrec) where lettering was done by hand and was
integrated with the illustration. Typography is not lettering. I see a lot of “retro”
design where type such as this is not unified with the design very well.
5. Certainly useful if you’re recreating an Art Nouveau poster. Not much use
beyond that given the era-specific style.
6. Massive fan of art nouveau but not sure it is trending at present
7. On it’s own merits this example is a good typeface but the usage will be
limited by the subject-matter. There is a place for location and historic specific
typefaces especially for travel magazines.
8. That would be an intersecting trend. Won’t find a pretentious UX designer
blogging about them on Medium any time soon, so yes, go nouveaux!
9. Save us from the overdecorative.
10. I love Art Nouveau, but very limited use. The example for this question is well
hideous and I wouldn’t use it. I like the more elegant Art Nouveau fonts.
20. Survey Results TYPOGRAPHIC TRENDS
20
Icon
Iconic Stroke by PJ Onori aka Somerandomdude
1. Icons are great for eLearning and I wish there were a lot more to choose from
2. If a client needs an icon, they want an original one, not one anybody can have.
3. Extremely helpful as web fonts! And if one type designer creates the one font,
very cohesive, as shown in Onori’s example.
4. HTML is driving a great need for these. We convert vector files to font for
interactives often.
5. I use dingbats daily. They make a great substitute for illustrations for budget or
other reasons.
6. Interesting to see if emojis do indeed become and established short hand or just
a flash in the pan, The font above is just clip art for icons.
7. Pi fonts always have their place. Don’t expect the “icons” to be cross-culturally
understandable.
8. Communication is key. Icons evolve very quickly. Symbols have taken over the
role as signs of our times, that used to be done by fonts.
9. Because I design primarily for sites on the Bootstrap framework, I try to
use FontAwesome icons as often as possible, but they are a pain to use in
Photoshop. Would love web icon fonts that are easy to use with css/html
and in Photoshop.
10. Becoming more used and versatile with being able to use icon font family
typefaces in modern web design.
21. Survey Results TYPOGRAPHIC TRENDS
21
Ball Terminal
Model 4F by Sergiy Tkachenko from 4th February
1. I’m from the school of “How well will it reduce?” Sorry but not very practical.
2. Retro yet contemporary!
3. The mix of upper/lower case we have used since about year 2000 with
McDonald’s. It’s playful but maybe not so temporary. Some trends come back.
4. Do Didot and Bodoni count? Those have their uses. Frankly, the display font’s ...
ahem ... balls are just too big.
5. I like ball terminals but this example has too much contrast for my liking and
not sure which side of the fence I am on with Unicase design.
6. The thin weight on the curves are to fine to hold up on screen these are often
times avoided on jobs,
7. If the terminal shape is the identifier then the type design is sorely lacking.
8. I don’t care for these big circle serif fonts. I think of Woody Allen credits on
his movies.
9. My dark little heart skipped a beat when I saw this unicase-like line of type.
I loves me some universe faces, but they’re so rare... I would pay stupid
amounts of money for a multi-weight, superfamily of unicase type. Seriously.
I just bought the entire family of FF Mark (for print and web), and I’d pay the
same rate for a family of unicase in multiple weights. Yes, I know that probably
classifies me as a type freakshow. I’m OK with that.
10. Gimick - Hard to read - the thinness of the horizontals might cause some
print issues.
22. Survey Results TYPOGRAPHIC TRENDS
22
Curly Script Typeface
Mulberry by Cindy Kinash from Cultivated Mind
1. These are my favorite!!!
2. I avoid using Shelley anything at all costs!
3. I love this one...but there are a ton of curly script faces that are just awful, so
they can be tricky to use.
4. As long as the capital T does not look like the number 7!
( refer to Brush Script ) - yuk!
5. I obsessively buy these...
6. While they are all the trend now, I wonder if these are just getting a bit
overused now?
7. Repeatability issue goes back to the handwriting font above. Rather hire a
calligrapher/letterer. Also, possible limit on target audience, I feel, as this
imposes a feminine quality to the project.
8. Handwriting, Scripts and styles that mimic hand lettering are very hot and I
expect they will be for quite some time to come.
9. The young generation in Sweden can’t read this. It is a nice typeface, perhaps as
decoration for non-important text.
10. These have their place in the world of typefaces but I would limit their use to
wine bars, menu headings, delis, etc.
23. Survey Results TYPOGRAPHIC TRENDS
23
Wedge Serif
Periódico by Eduardo Manso from Emtype Foundry
1. I just don’t like that wedge look. It looks angry, too mechanical, almost like a
default font.
2. Wedge serifs dont have very pretty curves in the letters, i wouldn’t use it on
anything.
3. Wedge? Are we inventing classifications here? (ed. It was a user classification
that I found on a font foundry site and I thought that it was an elegant
description of this style of typeface.)
4. This one is little odd, Latin is a classic, these are best used for display (especially
on records Latin Jazz ;^)
5. This looks well thought out and neatly balanced I think this could hold it’s own
against the classics and go the distance.
6. Those angles make my eyes hurt.
7. I like having alternatives to the more common serif styles.
8. I have a few in my font library but have never used them.
9. I don’t particularly like that one (although it might look OK at a smaller text
size), but if that includes faces such as Wide Latin etc. then “keep ’em coming”.
10. I’ve never really liked the way body copy looks set in a wedge serif.
24. Survey Results TYPOGRAPHIC TRENDS
24
Layered
Prismatic by Alex Sheldon from Match Kerosene
1. If you are an intelligent Illustrator user, you can do it yourself in those limited
applications for which you might choose them.
2. Don’t like this particular face much but like the layered concept.
3. I love having the layer options in fonts!
4. I make my own effects.
5. Very interesting as I have never used a layered font before!
6. The above example is overused and extreme, but in general, type with
dimension is necessary to stand out in many cases. Versatile, contemporary
color choices can keep them fresh.
7. Rare use situation but time saving.
8. This example is kinda fugly but I do like having layered options
9. Interesting display subgenre, hard to do well
10. In a knowledgable hand, these can be very effective.
25. Survey Results TYPOGRAPHIC TRENDS
25
Double/Extra Crossbars
Kontanter by Kash Singh from FontFabric
1. I don’t design album covers, but if I did...
2. Getting a bit stereotypical, but clean.
3. Not sure why anyone would want to emulate Cyrillic.
4. This category totally depends on if the font still communicates. I have no idea
what the above example means. If the intention means to convey a foreign
language or ancient text, modify the actual glyphs/accented characters
perhaps, then balance the look with the other characters. Shouldn’t be so
hard to figure out if the viewer is meant to read it! If meant to be obscure, this
designer won.
5. Would work great for a piece about Alchemy or witchcraft. It’s interesting but
seems limited.
6. Unique and different - most people would take a “double-take” to actually read
it - so, overall, it might make the message secondary to the type design - SOME
applications out there, but limited.
7. Neville Brodey circa 84. Too distinctive
8. Not quite overused yet but getting close.
9. I really like this look although most of my clients probably wouldn’t “get” it.
10. This will die quickly, but there are still 6 months left to play with this
typeface style.
26. Survey Results TYPOGRAPHIC TRENDS
26
What About the Future?
As well as digging into the love/hate of specific styles, I asked the direct question about
what styles they were looking to see more of in the future. Users could select as many
options as they wanted.
The clear favorites are not surprisingly the most widely usable Serif and Sans Serif
styles. With how mixed the response was for the specific script and handwriting fonts,
it is interesting to see that over 50% indicated a desire for more script faces.
Yet it is possible that this is an indication of the lack of quality in the existing selection
available, as many users pointed out.
80
70
60
50
40
30
20
10
0
Sans Serif
Serif
Slab Serif
Script
Blackletter
Art Nouveau
Distressed
Icon
Rounded
Shadowed
Stencil
Wood Block
What type styles would you like to see more of in the near future?
What type styles would you like to
see more of in the near future.
27. Survey Results TYPOGRAPHIC TRENDS
27
Acquiring New Fonts
Finding Fonts For New Projects
Designers are always challenged to find new and creative ways to differentiate a project
from others on the market. That being said, I understand that many designers will
frequently find a new favorite typeface and look for opportunities to use it. Think back
to the huge wave of Gotham use following that typeface’s use in the 2008 Barack Obama
presidential campaign materials.
To see if this still stands, I asked where people looked to find fonts to use in new
projects. Respondents could choose as many options as they want.
80
70
60
50
40
30
20
10
0
88.7%
56.3%
58.7%
18.5%
Browse fonts that I already have Download new free fonts
Browse my favorite font store to see what's new
Peruse social media sites
How do you find fonts for new projects?
How do you find fonts for new projects?
28. Survey Results TYPOGRAPHIC TRENDS
28
Buying New Licenses
There are a number of font
retailers on the market. For this
question I left it entirely open to
see what came to mind first. I
filtered out foundries locations
that were only mentioned once or
twice. The result is an interesting
spectrum of retailers.
Many are the standard locations
mostly owned by Monotype –
the powerhouse that has been
gobbling up quality font retailers
worldwide for some time now
(MyFonts, FontShop, Linotype,
FontFont, Fonts.com).
I was also interested to note that
a number of respondents
indicated in the comments their
desire to purchase directly from
the font designer or type foundry
where possible.
Adobe
Blambot
Chank Fonts
Commercial Type
Creative Market
DaFont
Dalton Maag
Design Cuts
Émigré
Font Bros
Font Bureau
Font Squirrel
Fontfabric
FontFont
FontHaus
Fonts.com
FontShop
Fontsmith
Fontspring
Google Fonts
Hoefler Co
House Industries
HypeForType
Klim Type Foundry
Letterhead Fonts
Linotype
Lost Type
MightyDeals
Monotype
MyFonts
P22
Phil's Fonts
Process Type
Sudtipos
T26
Typotheque
UrbanFonts
Veer
YouWorkForThem
0 2 4 6 8 10 12 14 16 18 20 22 24 26
Font Retailers
Percentage
Buying New Licenses
Preferred Place To License Font
29. Survey Results TYPOGRAPHIC TRENDS
29
How Fonts Are Licensed
I was also interested to see how individuals and companies license their fonts. Do they
license entire font libraries in one full set (such as those sold by Adobe and Monotype)
or do they pick and choose their font licensing based on their current needs?
While many will choose the convenience of licensing an entire library, the vast majority
(66%) license fonts one family at a time.
14.1%
66.2%
13.5%
6.2%
I license full libraries - like Adobe, Linotype or Ascender libraries.
I license fonts one family at a time as I need them.
I only use free open source fonts. I don't license fonts.
When you license fonts, how do you buy them?
When you license fonts, how do you do it?
30. Survey Results TYPOGRAPHIC TRENDS
30
Favorite Type Designer
The design community would be
nothing without the hard work
of type designers to build high
quality, long lasting designs. While
I would like to applaud every type
designer for their long efforts
pouring over the details to bring
a typeface to life, the best that I
can do is ask which designers are
favorites in the field.
Since this was an open-ended
question, many people responded
saying that there were too
many favorites to mention, or
at the opposite end, that they
couldn’t remember the names
of the designers of their favorite
typefaces. That being said, as
expected many of the current and
historical greats of the field ranked
highly in the list.
Adrian Frutiger
Albert-Jan Pool
Carol Twombly
Chank Diesel
Claude Garamond
David Berlow
David Carson
Edouard Hoffman
Eric Gill
Eric Spiekermann
Frederic Goudy
Gerard Unger
Giambattista Bodoni
Hannes von Döhren
Herb Lubalin
Hermann Berthold
Hermann Zapf
Jackson Cavanaugh
Jessica Hische
John Baskerville
Johnathan Hoefler
Laura Worthington
Mark Simonson
Massimo Vignelli
Matthew Carter
Max Miedinger
Morris Fuller Benton
Neville Brody
Paul Renner
Robert Slimbach
Sumner Stone
Tobias Frere-Jones
William Addison Dwiggins
Zuzana Licko
0 5 10 15 20 25 30 35 40 45 50
Favorite Type Designers
Favorite Type Designers