1. Experimenting with different typography styles for our poster and magazine cover We started off looking at different font styles from websites such as, http://www.dafont.com/

2. Magazine title Absender by Nick Polifroni Futurist fixed-width by WSI Devil Breeze by WesLo Fonts The font is very bold and would stand out well as the font for our title. It’s simple and easy to read and not that stylised. The letter ‘G’ in Emergence can be mistaken for a ‘C’ and it doesn’t seem to fit in with the rest of the typography style, that would be on the magazine cover. It looks clean-cut and simple, which is something most magazines have for their titles. We like it because it is quite similar to the popular film magazine ‘Empire’ and has some similarities to their font. The font is a bit too spaced out with the letters and it is not as bold as we would have liked it to it to be. The forward motion of the ‘M’ and ‘G’ makes the typography look like it’s a modern magazine title. The thickness of the font is something we like, as it is not as bold as the 1st font we looked at. In addition, the way the ‘R’ is stylised which makes the title more eye catching and pleasing to look at. It also looks like a ideal brand name for our magazine that would be recognised by our target audience and possibly other audiences. We are possibly going to use this font for our magazine title. We wouldn’t to include the flick that is on the ‘N’, as it contradicts the theme/idea of moving forward, as it points backwards.

3. Film title- Graffiti style fonts Aaaiight ! by JW // Type Bring Tha Noize by Pizzadude Abuse by Damien Gosset - sweeep Techno style fonts Dimitri by Fontalicious The fonts we chose, we wanted it to link with our genre and decided on these various graffiti styles to make it look more urban. We liked the look of this font because it is simple, yet has that urban style scrawl to it, which we want for our gangster genre. It is also easy to read and not too stylised. This appeals to the younger audience, very urban and quite stylised. It is also eligible, as most of the fonts we saw were very hard to read and stylised. This font links to the ‘Grand Theft Auto’ games. It has similar themes of, violence, gang culture, illegal activities etc. that link it to our film genre. However, because of the font has similarities to the game, we may not use this font as it might mislead our audience into thinking we are promoting a game, rather than a film. This font is bold and capitalised, making it easier to read. The font looks a bit childish, but still has that urban neighbourhood feel to it.

4. Stencil/army style fonts Top Secret by Magique Fonts Old Stamper by Magique Fonts Vinca Stencil by ITOMI Links into our theme of violence. The messy bold stencil makes it look intimidating and connotes illegal activities that need to be brought to justice/revenge. It also implies a sense of gang culture. However, this font has more of a Western type theme to it, which would imply we ,were making a western film, or that our film is targeted at an American audience rather than a British audience. It looks like this font is the type of font that would generally adorn a ‘Wanted’ poster. This font has more of a worn down and weathered look to it. It is similar to the font above, but the rips and tears in the font gives it age, creating a sense of ongoing violence or old grudges re-emerging from the past. This font also has similar connotations to a ‘Wanted’ poster. Indicates the theme of violence and gang culture; a major concept/theme in our genre of film. Very bold to capture audiences attention. the trail dripping from the ‘F’, connotes blood dripping from a wound. The diagonal split in the ‘O’ suggests violence but it doesn’t follow it through and looks wrong to the eye. It would be better if the line continued on throughout the letters. It also implies that the damage is not completely finished, suggesting a lack of commitment to task set.