The document outlines the cultural philosophy of Followine S.r.l., emphasizing the importance of a strong company culture to attract talent, enhance abilities, and foster happiness among employees and customers. It introduces seven core values and highlights concepts such as meritocracy, teamwork, freedom, and the significance of continuous personal and professional development. The document serves as a guide for creating an engaging and fulfilling work environment dedicated to effective communication and collaboration in the wine industry.

1. GREAT CULTURE
GREAT COMPANY
BY FOLLOWINE S.R.L.
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2. WHERE DID IT
COME FROM?
To select our cultural fundaments, we studied the best companies in
the world. The companies that inspire and lead our journey. We trie
d to take the best points from their culture, asking our-
self: “Why their employees are so proud to work for that companies
? Why they are so happy about their job?”
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3. MISSION
“Develop a global ecosystem to
create strong connections among
wine stakeholders and wine
consumers. In order to help to
create new international models of
communication and of business ”
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4. WHY DO WE NEED
COMPANY CULTURE?
• Attract amazing people
• Enhance their abilities
• Strengthen their best
“It grants happiness of costumers and
team members, that gives the best
chances to achieve our goals”
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5. THE MAGNIFICENT
SEVEN
1. Values are what we Value
2. Be proud and show your
gratitude
3. Transparency and Sharing
4. Smarter is better
5. You have the power of freedom
6. Life is short. Enjoy your journey
7. We believe in our Talents
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6. OUR BEST VALUE
IS OUR VALUES
• Wisdom and Intelligence
• Curiosity
• Audacity
• Passion
• Honesty
• Altruism
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7. “I will not lie, nor
cheat, nor steal,
nor tolerate those
who do”
“Always do my
best ”
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8. BE PROUD AND
SHOW YOUR
GRATITUDE
• We all are like connected gears so you don’t attach your personal self to
ideas, because a machine with a single cog doesn’t work
• You have a bias towards action: Done well today is better than perfect next
week
• You are grateful for the work co-workers do to push the company forward
and to help you move faster
• You always say thank and appreciate jobs done by other people
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9. “The difference between appreciation and
flattery? That is simple. One is sincere and
the other insincere.”
Dale Carnegie
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10. Meritocracy
a) Power Is gained by sharing
knowledge, not holding it.
• You take pride in opportunities to share
our beliefs, failures, strengths and
decisions
• You always state your thoughts
immediately and with honesty so you
share early in the decision process, to
avoid “big revelations”
• We officially made every employee an
insider
• Everybody has open access to anyone in
the company =No door, we work all
together in Open Space
b) We believe in meritocracy, we share
equity and bonus by our own results
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11. “We each have a voice, but not always a vote.
Especially in critical situations, we need to move
fast and smart like a single entity. So, we need to
trust in each other.”
“Meritocracy is not democracy”
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12. WE ARE A TEAM
1. Great Workplace is Stunning Colleagues
2. We’re a team, not a family.
We must hire, develop and cut smartly, to have stars in
every position
3. Loyalty is Good but unlimited loyalty is
fool
4. Brilliant Jerks
Some companies tolerate them, we don’t • Diverse styles
are fine – as long as person embodies our Culture
5. Hard Work
IS Not Directly Relevant - It’s about effectiveness – not
effort – even though effectiveness is harder to assess
than effort
We don’t measure
people by how many
evenings or weekends
they work. We measure
results, only results.
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13. “When you became a perfect cog you
can work wherever and whenever you
want”
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14. YOU HAVE THE POWER OF
FREEDOM
1. We encourage experimentation. Better to
try and sometimes fail than to sit tight and…
fail for sure.
2. We want to delight Customers so for every
decision, we should ask ourselves: “What’s
in it for the customer?”
3. Think simply: We believe simplicity is a
competitive advantage.
• You cannot add simplicity IN. You must take
complexity OUT.
To answer you have to talk
with a wine producer at least
one per month. It’s the only
obligated task you will get.
SO, Fight for simplicity
EASY TO BUY – EASY TO USE – EASY TO
LOVE
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15. TWO TYPES OF
NECESSARY RULES:
1. Prevent irrevocable disaster
2. Moral, ethical and legal issues
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16. “With great power comes great responsibility”
Uncle Ben
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17. LIFE IS SHORT. ENJOY
YOUR JOURNEY
• It should be fulfilling and fun. Work is a big part
of life. So, work should also be fulfilling and fun
• Take care of yourself. (standing desks, healthy
snacks, fitness, spontaneous laughter, time to
rest, etc.)
• You regularly and deliberately do things that
make you feel better
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18. “Life is short. Full of tough choices, always
take the high road (is more difficult to reach,
but the view is better and it’s much less
crowded). Enjoy your journey”
Wise Man
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19. WE BELIEVE IN OUR
TALENTS
• You are conscious of your current level of
productivity and happiness, and make
continual changes to grow (remember don’t work
harder work smarter)
• You have a higher expectation of yourself, than
Buffer does of you so, you practice activities and
develop habits that will improve your mind and
your body
• We don’t just believe in our cultural values, WE
BET ON THEM.
• Compromising on culture fit is mortgaging the
future (NOT SKILL BUT CULTURE FIT)
• Don’t just hire to delegate, hire to elevate
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20. WE BELIEVE IN OUR
TALENTS
• Culture is not set in stone in fact our best people
don’t just fit our culture, they improve it
• We believe in investing to increase individual
mastery
• We’re doing a few things to help you improve
your-self:
• Unlimited Free Books Program: Request a book –
it magically shows up in your folder or in your
Amazon Kindle account.
• We give you access to a great list of training
course
• We provide complete help for sport activities not
just money for them.
• We provide big challenges because we know that
Amazing people don’t like average goals.
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21. CULTURE CODE
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“Great men forge their own life by
themselves”
F.G.
Journey is starting