The author conducted a focus group with 50 individuals aged 15-25 to review design ideas for a new magazine. The focus group was given three design options and voted most in favor of a simple design with a bold black font on a clean background. They thought this option presented the magazine as high class. The focus group also provided feedback on preferred fonts, potential magazine names, and genres.

1. Focus Group
I asked 50 individuals between the
ages of 15-25 to review my ideas.

2. I gave them three options for design ideas listed below with the votes for their
favourite.
10 Votes
The focus group liked the fact
this magazine is simple and
stands out.
8 Votes
The focus group liked the
white font against the dark
background.
Although they didn’t like the
style of this magazine.
32 Votes
The focus group liked the
simple design and bold black
font against the clean looking
background.
They also though this was a
high class magazine, which I
like the idea of.

3. Next was font
FONT- Adobe Caslon Pro 11
FONT- AdobeMing Std L 27
FONT- SimSun 12
FONT- Californian FB 10

4. Magazine name
Thanet galore 2
Culinary coast 4
Boutique 18
Kinship 10
Relative 16

5. Genre
• Regional Fashion 9
• Regional Music 11
• Regional Lifestyle 27
• Regional Food 3

6. Genre
• Regional Fashion 9
• Regional Music 11
• Regional Lifestyle 27
• Regional Food 3