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What is a focus group?
t how your company is perceived and how it compares to compet
Basics of a focus
group
from the focus group. This may be a specific problem, or how to expand th
ator is critical and this person has to have the ability to draw information tha
Problems to overcome with a focus group include race, age, income and ge
Pro’s of using a focus
group
• Your able to learn more about your audience and their beliefs
ntitative and qualitative data can be collected and added up or ob
ave in depth conversations about your topic to generate new ideas
and make sure the conversation is always on track while keeping
Con’s of using a focus
group
truth out of the participants or get them to speak if they do not wa
nough the conversation can stray of topic or the conversation can
articipants, especially if friends or family as they may say somethi

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Focus group

  • 1. What is a focus group?
  • 2. t how your company is perceived and how it compares to compet
  • 3. Basics of a focus group from the focus group. This may be a specific problem, or how to expand th ator is critical and this person has to have the ability to draw information tha Problems to overcome with a focus group include race, age, income and ge
  • 4. Pro’s of using a focus group • Your able to learn more about your audience and their beliefs ntitative and qualitative data can be collected and added up or ob ave in depth conversations about your topic to generate new ideas and make sure the conversation is always on track while keeping
  • 5. Con’s of using a focus group truth out of the participants or get them to speak if they do not wa nough the conversation can stray of topic or the conversation can articipants, especially if friends or family as they may say somethi