Finshore Management Services Limited provides strategic management consulting and financial solutions. It offers merchant banking services, project consultancy, financial restructuring, venture financing, private equity, and other advisory services focused on sectors like projects, debt syndication, business planning, and financial, legal, and tax advisory. The company aims to be a one-stop solution for financial services and has experience in closing deals with banks, financial institutions, and private equity investors. It is professionally managed with an expanding client base across industries like steel, power, infrastructure, and allied sectors in India.

1. FINSHORE MANAGEMENT SERVICES LIMITED
- STRATEGIC MANAGEMENT CONSULTANCY

2. STRATEGIC FINANCIAL SOLUTIONS

3. A SEBI REGISTERED CATEGORY 1 MERCHANT BANKER
Why FINSHORE ?
 One Stop Solution for Financial Services of all Corporates & MSME.
 Provide cutting edge financial services with tailor made solutions for the core
sectors: steel, power, coke and infrastructure and allied services.
 Excellent relationship with large number of banks and financial institutions and
private equity investors.
 Credible track record in closing financial deals.
Strengths
 Professionally Managed Board
Expanding Clientele Base across India
Trusted name in the Domain and executed credible projects

4. • Incorporated on 14th November, 2011 as a Private Limited Company. Subsequently, in April 2012
converted into a Public Limited Company.
• Registered office at Kolkata and have presence at Chennai and Mumbai.
• Offers services in the areas of:
– Merchant banking
– Project Consultancy
– Financial Restructuring
– Venture Financing & Private Equity
– Other Advisory Services
• Focus areas:
– Project management
– Debt syndication
– Business Planning
– Financial Advisory
– Legal advisory
– Tax planning.
A PUBLIC LIMITED COMPANY SINCE 2012

5. Our Offerings:-
NSE/BSE Main Board Listing, SME platform Listing on
NSE/BSE
Follow on Public offer
Rights Offer
Open Offer
Pre-IPO / QIP Placement
Debt Syndication
Private Equity
Corporate Advisory Services
FMSL offers specialized services in activities pertaining to capital markets and
investment banking.
OFFERING SPECIALIZED SERVICES

6. AREAS OF
SPECIALISATION
Feasibility
Studies
Acquisition/
Alliances
Project
Conceptualization
IPO/ Listing
Rights/ Open
Offers
Private Equity
Valuations
Project
Marketing
Business
Restructuring

7. We have assisted and have prepared the Techno Economic Viability Report, Feasibility
study and detailed appraisal for several entities and have rendered value added
services in the form of TEV and feasibility study in sectors like -
• Hotel and Hospitality industry
• Real Estate and construction
• Coal and Coke
• Iron & Steel
• Industrial Gases
• Gold Manufacturing
• Agro Sector
• Logistics
• Jute Processing
• Multi-Purpose Cold storage
• Tea Industry
• Diary and Diary Products
• Education
• Exports
KEY ACHIEVEMENTS

8. STRATEGIC MARKETING SOLUTIONS

9. Text
Text
BRAND SOLUTIONS
DIGITAL MARKETING
PUBLIC RELATIONS
Brands cannot survive in the long term if they lose relevance to target
consumer segments not being aligned to needs in the Road Ahead. Finshore
Management Services Ltd. helps to extend brand life cycles leveraging
emerging digital media platforms along with conventional media…
THREE FOCUS AREAS

10. How do consumers think?How do we build brands?
THE FINSHORE WAY

11. STRATEGIC PLANNING TOOLS

12. Business Focus /
Problem Identification
High Value Ideas
Strategic Response Creative Stimulus
(positioning) (proposition)
Transaction
Analysis /
Channel Planning
Activation
Growth
Grid
Master
mind
Path2P
urchase
Radar
who’s most
important to us &
why?
sources of future
business growth
(occasions /
consumers)
focus on the right
consumer attitude
how & when do
people make
choices?
Transaction
analysis / purchase
‘funnel’ to spot
moments of
consumer
acquisition & loss
strategic options /
market map
expressed as
consumer talk
Path2P
urchase
where, when
why are they
most
receptive?
marry P2P
and RX to
allocate
channel
investment
(paid for, free,
owned, user-
generated)
(quant - MAP
/ romi)
Encounters
Decoder
Creative ID
using the idea,
what can we do?
channel selection
strategy (right 36’)
based on consumer
benefit / response
(RX) & then
generate creative
tactics directed by
HVI (explore
emotional link with
B.I.)
(quant - MAP / romi)
10 routes for better
discussion of
creative work
HVI summary
precise definition of
HVI & its execution -
the logline
Change
Agent
Response
RX
Satellites
Basic
Instinct
Archetypes
Slip-stream
what do we
need to
change?
M.I.C.E.
7 roles for
communications
stated as
consumer
response
what idea might
encourage that
change?
define / map
core values of
brand, category,
future
explore 16
emotional
consumer
motivations
explore 12 DNA
character types
and relate to
brand change,
rescue,
movement
trend to leverage
(M.I.T.E), and
those to avoid
Intro
Logic
Link
what idea
might
encourage
that change?
9 creative
ways to talk
about brand
credentials
comparatively
and then
generate
differentiating
tactical ideas
HVI summary
organizes
input from
previous tools
to ‘ladder’ up
to a HVI

13.  BrandNext
– Build future-ready Brands
 AdNext
– Maximize Brand Monetization
 DigitalNext
– Leverage Digital media for Business Growth
PROPRIETARY MODELS

14. BRANDNEXT

15. • Brand Stock: Audits the environment & the brand, while estimating
the market size, and arrives at the Brand Soul relevant to them.
• Brand Prospect: Determines the core human need that the brand will
satisfy in the audiences’ life and thus creates a unique and relevant
brand appeal across the entire brand portfolio.
BRAND VITALITY TOOL

16. EnviroAudit
The market & alternative choices as seen by the
consumer
Brand Benefits
The differentiating functional, emotional & sensory
benefits that motivate purchase
Convincing Reasons
Proof that substantiates the benefits/ brand
experience
Brand Persona
What the brand stands for & believes in. It’s
personality
Brand Differentiator
The single most compelling & competitive reason for
the target consumer to choose the brand
BrandSoul
The distillation of the brand into a core idea or promise
Insight
The penetrating understanding that hooks our brand into
consumer's needs & wants. Raison d’etre of the brand.
ConsumerCV
The person & situation for which the brand is
always the best choice; behavioral archetypes and
their need satiation drivers
BRAND STOCK

17. • Starts where Brand Stock ends
• Brand Prospect defines what kind of a human need should your brand
satisfy?
– By identifying what role should the brand play in consumers’ lives
and need-states
BRAND PROSPECT

18. • Universal Human Needs Brand Types
• Doing: “What’s the best way?” POWER
• Being: “Who am I?” IDENTITY
• Becoming: “I want to be better” EXPLORER
• Belonging: “I want to belong…” COMMUNITY
BRAND PROSPECT

19. I Brand Problem resolvedPower Brand + =
I BrandIdentity Brand =
I Brand
IExplorer Brand + =
BrandCommunity Brand
I
BRAND PROSPECT

20. Emotion
Literal
Rational
Explorer/ To BECOME
- Earn Addicts
Community/ To BELONG
- Be relevant to the generation
Power/ To DO
-Earn Trust
Identity/ To BE
-Have a badge appeal
Symbolic
BRAND PROSPECT

21. Emotion
Literal
Rational
Explorer/ To BECOME
- CNBC / Google
Community/ To BELONG
- Uber / Facebook
Power/ To DO
- Lux / Amazon
Identity/ To BE
-The Economist / Apple
Symbolic
BRAND PROSPECT

22. • Satisfies the universal human need of Doing
• Stages in setting up a Power Brand
– Introduction: Problem Solution Specialization
– Elaboration: Problem Solution Generalization
– Fortification: Varianting Problem Solution Generalization
POWER BRAND

23. • Satisfies the universal human need of Belonging
• Stages in setting up a Community Brand
– Introduction: Enhance distribution to ease access
– Elaboration: Benefit Augmentation
– Fortification: Dissonance Management
COMMUNITY BRAND

24. • Satisfies the universal human need of Being
• Stages in setting up a Identity Brand
– Introduction: Reference Group Ego enhancement
– Elaboration: Market Shielding
– Fortification: Image Building
IDENTITY BRAND

25. • Satisfies the universal human need of Becoming
• Stages in setting up a Explorer Brand
– Introduction: Increasing mass relevance
– Elaboration: Market enhancement
– Fortification: Market switching
EXPLORER BRAND

26. ADNEXT
Marketing Investment Optimizer

27. Achieve target
Awareness at
minimal
Investment
Identify relevant
media vehicles
Awareness
Planning
Marketing
Investment
Optimization
Path2Purchase
Analysis
Minimize Attrition
Maximize Sales from
Awareness
ADNEXT SOLUTIONS

28. MarketSharebyRevenue
Market Share by Volume
L H
H
L
Socialistic Brand
Democratic Brand
Welfare Brand
Nurture Grow
HarvestSustain
Dictatorial Brand
Matrix to vary for each Consumer Segment
BRAND STATUS IDENTIFIER MATRIX

29. Path2Purchase Analysis
Performance Matrix
– Brand‘s largest advertiser
segment?
Awareness Planning
– How to generate target
awareness with minimal
spend ?
Media Relevance
Index
– How to minimize wastage in
media spend ?
Base Awareness
Decay Rate
Awareness Index
THE ADNEXT WAY

30. Decay
Rate
Base Awareness
Higher
Frequency
Reach Booster
Higher
Frequency
Reach
Booster
Maintenance
Creative Media
usage
L
H
HL
MEDIA STRATEGY MATRIX

31. Path2Purchase Analysis

32. “I think I need……” “I just got a new……”
Put yourself in the consumer’s shoes. How do you get from A to B?
A B
HOW TO DO IT: SIMPLY PUT

33. Realization Investigation Involvement Acquisition Consumption Confirmation Conversation
(internal) (external)
The journey of a consumer to purchase the brand
“I think I need……” “I just got a new……”
Recruitment
Bring these new
Consumers into the decision
Attrition
Prevent these
Consumers from leaving it
Who decides and does what, when and why?
Key role for communication, consumer experiences and interactions
HOW CONSUMERS MAKE DECISIONS

34. DIGITALNEXT
Leverage Digital Media for Growth

35. DigitalNext
Identifies Target
Audience’s Key
Human Needs
Customized
Digital Content
Promotion
Strategy
Identifies
Audience
Touch point
Affinity
Content
Re-purpose
Strategy
Digital
Touch point
Revenue
Estimator

36. Digital
Interface
Length
Enabling audiences to
consume content:
WHEN They Want
Breadth
Enabling audiences to
access content:
WHERE They Want
Depth
Enabling audiences to
experience content:
HOW They Want

37. Video on
Demand
Broadcast
Internet
Wireless
Events
Electronic
GamesScreen Savers
DVD
VHS
Ring Tones
LEGHTH OF DIGITIZATION

38.  Content across Media Channels & Formats
 Serves Customers on any Platform
 Delivering Content to Dynamics of Medium
TV
Terrestrial
Television
Social MediaDTH
Cable
& IPTV
Mobile
& PCTV
You Tube
Broadband
ADSL
Wi-Fi
WIMAX
BREADTH OF DIGITIZATION

39. VHS/ DVD purchase
VHS/ DVD rental
Box Office
Products
IPTV/ Radio
VOD
Mobile Preview & Ordering
On-line Content Warehousing
Subscription Services
Full Interactivity
Mobile Chats, Blogs
Services
 Repackaging & Marketing Content as Product & Services
 Focus on Serving long term Customer Needs
 New Sales & Revenue Models
DEPTH OF DIGITIZATION

40. DC INDUSTRIAL PLANT SERVICES
PVT. LTD.
SHREE METALICKS LIMITED TANNEX POWER LTD
INDO –POWER PROJECTD.C. PAUL & SONS MAKAIBARI TEA & TRADING
PVT LTD
ASIAN TEA AND EXPORTS
LIMITED
HALDIRAM BHUJIAWALA
LIMITED
AMBO GROUP OF
COMPANIES
SHREE LAKSHMI COTSYN
KEY CLIENTS

41. REAL ESTATES
D.C. PAUL & SONS
 PAULSON GROUP OF HOTELS
AGRO SECTOR
MAKAIBARI TEA
AMBO GROUP OF COMPANIES
EDUCATION
NSHM
OTHERS
SHREE LAKSHMI COTSYN
CORE SECTOR
DC INDUSTRIAL PLANT SERVICES PVT.
LTD.
 WELLMAN CARBO METALICKS INDIA
LTD.
 SHREE METALICKS LIMITED
 EURO ADVANCE BUILDING
TECHNOLOGY SYSTEM PVT LTD.
TANNEX POWER
INDO –POWER PROJECT
SIMPLEX PROJECTS LIMITED
CLIENTS BY SECTORS

42. •A Chartered Accountant in the Corporate set-up for over two decades. Have strong
business and team management experience. Was associated as Vice President and Eastern
Zonal Head at Karvy Investor Services Limited for about 15 years. Has expertise in
Merchant Banking & Corporate Finance (Public Issue and Private Placements), Retail
Marketing of Financial Products. Prior to Karvy, has been associated with SMIFS Capital
Markets Ltd. as Assistant Vice President and handled Public/Rights issues.
•E-mail – alok@finshoregroup.com Mob.: 9830052358
Alok Chaturvedi- Managing Director
BOARD OF DIRECTORS
•A Masters in Commerce, he has worked through various functions of finance and business
development for more than 24 years in fund management and investment banking; he
has led teams in several pioneering financial services companies.
•He has advised and handled various equity deals, debt syndications, mergers and
acquisitions, restructurings and advisory services for corporates from varied industries and
sectors. His forte lies in providing strategic guidance and oversight, approving
management’s business plans and ensuring ethical behavior and compliance with the
organizational code of conduct.
•E-mail – lakshman@finshoregroup.com Mob.: 9831024434
Lakshman Srinivasan- Director

43. Suvobrata Ganguly- Independent Director
•A graduate with honours from St. Xavier’s College, Kolkata, he is a prolific writer. He
has been engaged with the media in various capacities. He has written extensively in
finance and business newspapers apart from doing stints in the electronic media. He
is an acknowledged expert in corporate communications having handled both
national and international brands.
• A Bachelor in Commerce from St. Xavier’s College, Kolkata having more than
eleven years experience in National Stock Exchange as Operations and
Compliance Manager. He was in charge of looking after the entire inspection
and investigation of corporate members of the exchange for compliance
pertaining to Books and operations of the Capital Market, Futures and Option
Segment. His forte lies in handling of Risk Analysis, Clearing activities and
Investor grievances.
Srinivasan Ramakrishna Iyengar- Whole Time Director
BOARD OF DIRECTORS

44. • Has an more than three decades experience in financial services industry.
Empanelled as an advocate of UCO Bank, SBI and Steel Authority of India, he is also
an arbitrator with the Mediation & Conciliation Committee. He has been for the
special forensic legal audit of SBI. He has the in-depth knowledge of both drafting
and vetting of various commercial contracts at national and international level. Well
versed with SEBI guidelines and stock exchange rules and regulations, he is an
advisor and on the panel of various public and private entities. Appeared for SAIL in
various courts of Jharkhand, Maharashtra, West Bengal and Bihar and represented
SAIL in various arbitration proceedings. Handled several assignments under
SARFAESI Act and Compromise Settlements on behalf of the banks.
S V Ramani- FCA, FCS, LLB, MICA (Arbitrator)
• With over three decades of experience in engineering in companies like M/s Garden
Reach Shipbuilders and Engineers Ltd., currently he empanelled with several banks
and is into valuation of Plant and Machinery for corporates. He is an empanelled
valuer and Chartered Engineer of SBI, UBI , BOI and non banking financial institution
like L&T Finance Ltd. etc. Recently he is associated and working closely with M/S.
Rahw Infratec Ltd., M/S. Rashmi Ispat Ltd., M/S. Lalwani Ferroalloys Ltd., M/S.
Unisavo Paper Mills Ltd., M/S. Holdia Steel Ltd. etc.
Shyama Pada Nandi- BME, FIE, MISTE, FIV, C.Engg., Chartered
Engineer(Mech), Govt. Registered Valuer (Plant & Machinery)
OTHER ADVISORS

45. • NK Haribabu, Chartered Accountant
•
A Chartered Accountant with more than thirty five years of experience in financial services specifically investment
banking. He has rich experience in the filed of banking and during his tenure in Punjab National Bank, he has
handled several projects as well as corporate finance activity successfully. He has overseen innumerable transactions
in issue management, private placements and corporate advisory for clients from varied industries and sectors while
he was associated with PNB Capital Services .
• Rachana Hingar, Company Secretary
A Company Secretary and LLB, she has an in-depth experience of more than eight years in secretarial matters,
FEMA and Other Corporate Compliances. She has handled and is well versed with IPOs and related compliances
and knowledge of both drafting and vetting of various corporate and legal documents.
• Subir Dasgupta- Finance & Accounts
A Bachelor in Commerce, he has an experience of 15 years in Accounts, Auditing and Taxation.
KEY PERSONNEL

46. MANAGEMENT CONSULTANTS

47. An Economics (Hons.) graduate from Calcutta University
and MBA (Marketing) from IISW&BM, Kolkata with more
than 17 years experience, Niladri has worked in 3 broad
domains in Marketing - Brand Management, Media Planning
& Marketing Analytics - with organizations like GE, ABP,
JWT, Mindshare and Lowe Lintas.
Niladri received Diamond Award for his contribution to
high impact Marketing Analytics projects in American,
European & Asian markets in GE.
He also led strategic communications planning in JWT &
Mindshare and served as Brand Head for Anandabazar
Patrika and launched Classifieds umbrella brand ‘One Stop
Classified’ for ABP group publications.
Niladri leads Brand Solutions & Digital Marketing in FMSL.
NILADRI BANERJEE

48. An Economics graduate with 17 years experience
in journalism, Arup has worked with leading media
brands like The Statesman, Eenadu TV and Tara
Bangla. He was member of the founding team in
ETV Bangla.
Arup has extensive experience in political
reporting in West Bengal. He specializes in
investigative journalism in political domain and
won the award from Rajasthan Patrika for Best
Journalist from West Bengal for his stories on
Nandigram genocide.
Arup leads Public Relations in FMSL.
ARUP KALI

49. Registered Office:
227, AJC Bose Road,
Anandlok,
2nd Floor, Block A,
Room-207,
Kolkata-700 020
Phone:033 2289 5101
E.mail: info@finshoregroup.com
Website: www.finshoregroup.com
Chennai Office:
Kothari Buildings 4th Floor, 114, M.G. Road,
Nungambakkam,
Chennai-600034. TN, India.
Ph : +91 44 28331956 / 57 / 58 / 59
Fax : +91 44 28330208
Mumbai Office:
603, “Keshava”, 6th Floor,
Bandra - Kurla Complex, Bandra (E),
Mumbai - 400 051. (Maharastra)
Ph: +91 22 26590125
CONTACT DETAILS