This document outlines a proposed agenda to reform flood management in Britain. It discusses how the current system fails due to short-term financing for long-term problems and political expediency dominating planning. It argues that classifying areas as "most at risk" creates perverse incentives to build on flood plains. The document makes the case for a stand-alone flood management agency and introduces models for catchment system operators and natural capital accounting. It provides examples of best practices in Cumbria and coastal areas. The document concludes by calling for a long-term objective, integrated catchment plans, and a regulated asset base model to finance flood defenses.