Individuals have limited options for medical diagnoses based only on a physician's opinion. There is a scarcity of specialists and physicians in Latin America. Flextracker aims to provide customized medical data and diagnoses to individuals through non-invasive sensors and collection of health metrics. This will help both individuals and corporations by providing preventative healthcare solutions, reducing treatment costs, and incentivizing healthy behaviors. Flextracker's business model involves charging annual subscription fees for basic, standard, and premium service packages to monitor individual health data for users and corporations.

2. Problem - Individuals
• The only option people have for their diagnoses
• Opinion of the physician that is listening to them.
• Not enough physicians in Latin America
• Few data to diagnosis
• Scarcity of specialists or even physicians.

3. Problem - Corporate
• Maintain your partner’s Health
• Reduce Cost Treatment
• Incentive Healthy Behavior

4. Solution
• Notwithstanding the availability of medical information
in the internet,
• Information is disconnected
• Individual profile
• Needs.
• People will subscribe Flextracker
• Preventive medicine
• Receive customized data and diagnosis
• Such a way they are not able to receive nowadays.

7. Fungal Infections
Mycoses

8. Sensors
• Accelerometer
• GPS
• Compass
• Camera – Heartbeat
• Voice Recognition
• Form Input
• Tracking Emotion

11. How it Works
• Service packages to autonomous individuals.
• Packages will differ in scope, wideness and depth of results,
• Follow-up & attendance in health-oriented personal behavior.
• Continuously but easily inputted data about feeding, weight, blood pressure,
pulse, etc.
• Companies Monitoring individual health data.
• Trade the medical devices needed for daily use,
• Specialized personnel to analyze data,
• Advice and calling for examination if a vestige of problem appears.
• Our direct client will be the monitoring companies
(we prefer a B2B model).

12. Business Model
• Brokerage commission on services traded at the platform.
• Target is 10%.
• For individually contracted service of heath monitoring
• Charge users a yearly fee $ 10 for basic service package,
• $ 50 yearly for the standard package
• $ 100 yearly for the premium service package.
• Corporations will have discounts depending on scale.

13. Competition
• Several companies working on the medical field.
• Building solutions for hospitals
• Help with a specific pathology.
• Our strategy is to integrate data from these solutions
• Makes it available for other stakeholders.
• Not incentive to share data among medical companies
• Get few or no economic incentive to share their data
• Medical companies expend a lot of money to obtain it.
• We expect some resistance from traditional players.
• Create synergy with the traditional industry, instead of competition.
• Expected that Health Authorities to regulate the borderlines for
trading upon individual health data.

14. Team
Laercio Simoes
CEO & Founder
Software Enginner –
USP & Singularity
Jean Carlo Viterbo
Strategic
Business Administration –
USP & Singularity

15. Sponsors

16. Roadmap - FlexSensing
• Skin
• Sensors
• Diabetes
• Obesity
• Hormonal
• Ophthalmology
• Audiometry
• Dentistry
• Cardiology

17. Cash Flow

18. Customers
• Alfa Users
• 10 Users
• 3 Corporative Customers in Brazil
• Beta Users Start January/2014

19. Lessons Learned
• Improve Customer User Interface
• Non Invasive
• Improve Privacy Protection
• Automatic Measures
• Better Feedback to Users evaluate your Data
• Medical Support
• Build Native App
•Change User Behavior

20. Thanks
Laercio Simoes
laercio@hpcbrasil.com
www.flextracker.net
www.flexsensing.com