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Flanders dc gps session (english)
The document outlines steps for conducting a brainstorming session including: 1. Selecting trends to use as inspiration for idea generation. 2. Using brainstorming techniques like brainwriting, superhero method, and negative brainstorming to generate ideas. 3. Selecting the best ideas using subjective and objective selection methods like stickers or scoring. 4. Conceptualizing the final selected idea into a problem solution.
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Flanders dc gps session (english)
- 1. Brainstorming GPS – trendsession (FDC)
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- 10. Trend selection Whichwave do you want to surf? Need inspiration?
- 11. Trend selectie 1. Grandmothersrule 2. Go green 3. Kids Rule 4. Instant economy vs. Relaxation 5. Think global 6. Experience economy 7. Multicultural influences 8. cooperation 9. Focus on health 10. From consumer to prosumer
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- 14. 2. Ecologisation –go green
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- 16. 4. Instant economyvs. relaxation
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- 21. 9. Focus onhealth
- 22. 10. From consumerto prosumer
- 23. Grandmothers rule Go green Kids rule Instant economy vs. Relaxation Wifi World Experience economy Multicultural influences Cooperation Focus on health From consumer to prosumer … Trends - Overview
- 24. Trend selection Whichwave do you want to surf? Need inspiration?
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- 28. Brainstorm process ‘How couldwe’ questions Situation Opportunity area
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- 30. Brainstorm rules • Postponeyour judgement! • Focus on quantity. • Sky is not the limit! Freewheel! • You really want to change something. Dare to dream! • No arrogance. Listen to everybody. • Hitch-hike! Awkward ideas can help to find good solutions.
- 31. 1 IDEA =1 POST-IT DON’T LOOSE ANY IDEA WRITE DOWN IDEAS IMMEDIATELY
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- 34. Brainwriting by2 Starting point: 6 trends 1 idea = 1 post-it Every 8 - 10 minutes change trend Read ideas of team mates Hitch-hike! Yes AND … GPS-session
- 35. S (Substitute):"What can I substitute in my selling process?" C (Combine): "How can I combine selling with other activities?" A (Adapt): "What can I adapt or copy from someone else’s selling process?" M (Magnify): "What can I magnify or put more emphasis on when selling?" P (Put to Other Uses): "How can I put my selling to other uses?" E (Eliminate): "What can I eliminate or simplify in my selling process?" R (Rearrange): "How can I change or reverse the way I sell?" WHAT IF YOU GET STUCK?
- 36. Rephrase ourquestion negatively Invent negative solutions Make / use them positive F.ex. How could we keep people as long as possible on our website? => How could we get people away from our website as fast as possible Brainstorm method: Negative Brainstorming
- 37. 1. Choose asuperhero 2. What are his/her features? 3. How would your superhero solve this challenge? How could certain features be used to generate ideas? 4. Stuck? Repeat steps 1-3! Brainstorm method: Sssssuperhero!
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- 39. Brainstorm process ‘How couldwe’ questions Situation Opportunity area
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- 41. After brainwriting Convergence Read all ideas Choose best ideas Any possible combinations? Long term vs. Short term GPS-session
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- 44. 2 stickers/ person Look at all ideas Paste a sticker on 1 or 2 ideas you favor the most Stickers
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- 46. Score theideas (on 10) How realistic is the idea? How innovative is the idea? Delete unrealistic and not innovative ideas Keep the best ideas! VR-box 0 1 2 3 4 5 6 7 8 9 10 0 5 10 innovative realistic
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- 48. Solve your challenge! •What is the best idea? • Best idea using the subjective method = Best idea using the objective method? • If not: consult with your team members • Choose one final idea
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