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Fizz Kids Strategic Research
The document compares the social media strategies and follower engagement of FizzKids and Funko, providing details on their respective headquarters and user demographics. It outlines consumer profiles, especially focusing on collectors and video game users, highlighting their interests and preferences. The document emphasizes the importance of storytelling and community engagement in their marketing strategies.
Fizz Kids Strategic Research
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- 6. KidRobot • Headquarters inBoulder, CO. • Facebook – 132,062 likes – 30-60 likes a post (5-500 likes) • Twitter – 62.9K followers – 21.5k following – Obama followers them • Instagram – 61,025 followers – 296 following – 1.2 K likes a photo • Blog & Forum
- 15. FunKo • Headquarters inEverett, WA • Facebook – 85,732 likes – 550-850 likes a post (1500-2700) • Twitter – 53.5K followers – 3756 following – Stan Lee, Tony Hale, & 20th century Fox follow them • Instagram – 70,644 followers – 826 posts – 500-4.5K likes a photo • Membership Club, Forum, Newsletter, & Blog
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- 24. The Collector The AspiringCollector The Memorabilia Guy
- 25. THE VIDEO GAMECONNOISSEUR • Primary video game user in household • Used video games 1-5 times in last 30 days • Used video games 6+ times in last 30 days • Logged into the PlayStation Network 2-4 times in a week • Logged into the PlayStation Network 5+ times in a week TEENS & GAMES • Went to Toys R Us anytime in last 30 days • Bought an action game in the past year • Bought an electronic game in the past year • Played MMO (massively multiplayer online) game in last 30 days
- 26. TOY COLLECTORS • Male25-34 • Attended College • Mostly Caucasian/Latino/Other • Love a good story • Kid is 6-11 • Professional/Office Job • Live in the Northeast & Midwest • Sports, Health, Cars, Movies & Tech VIDEO GAME PLAYS & TEENS • Male 18-24 • Attended College • Mostly African American/Native American/Mixed/Other • Love a good story • Kid is less than 12 months • Construction or Sales • Live in the Northeast & West • Sports, Health, Cars, Movies & Tech • TV is a mixture of crude humor (Comedy Central & Adult Swim), sports, tech (G4 & Fuse), & stuff for the kids (Disney XD, Nickelodeon, etc.)
- 27. THINGS THEY FINDIMPORTANT Movies • Happy Gilmore/ Billy Madison • Step Brothers • Fight Club • Star Wars • Field of Dreams • Clerks • Gladiator • Tommy Boy • Die Hard • Zoolander • The Big Lebowski • Monty Python & The Holy Grail • Office Space • Shawshank Redemption • The Blue Brothers • Animal House Sports • Basketball • Football • WRESTLING • Golf • Tennis
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- 30. THE USUAL SOMETHING TOTHINK ABOUT
- 31. POSTS • Tone • Fuelthe past and remind the collector why/how they got into toys • Tell Me A Story • Behind the Scenes • More information on characters • Arrival of a new FizzKid • Designing a FizzKid • Fan collections • How others use FizzKids
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- 33. VIDEO GAMES & GRAPHICNOVELS