ON: Your 15MB of People Are Media    “Everyone will have 15MB of Fame.” – Joanna Peña-Bickley
<ul><li>&quot;In the future, everyone will be world-famous for 15 minutes.” - Andy Worhal 1969 </li></ul>
<ul><li>Understanding Fame </li></ul>[ WHAT I DO ] [ WHO KNOWS IT ]
<ul><li>The  need  for esteem drives our desire to  be recognized for our individuality. </li></ul>
<ul><li>So,  you  want to be POPULAR… </li></ul>
<ul><li>How many  friends  do you have? </li></ul>
53
53 FRIENDS (the average number of friends youth have)
<ul><li>Fame is the  next step  in popularity </li></ul>
<ul><li>America started as a classless society.  We are a society that lauds connectivity.   “it’s not  what  you know, it...
<ul><li>even  you  could be president. </li></ul>
<ul><li>We understand fame from an early age </li></ul>
<ul><li>In the US the famous are royalty </li></ul>
What is making fame mainstream?
<ul><li>From Rags to…. </li></ul>
<ul><li>From Rags to Riches </li></ul>
What is making fame easier?
<ul><li>Who Isn’t? </li></ul>
250,000 New Users A Day Source: facebook
<ul><li>People are media.  Technology facilitates fame. </li></ul>
<ul><li>Mainstream media highlights web content and fuels  mass distribution . </li></ul>
<ul><li>Social networks fuel the NEW cult of celebrity. </li></ul>
<ul><li>Forwarding Culture </li></ul>
Celebrities  Are  Brands
<ul><li>Influence + Reach = The Celebrity Factor  </li></ul>
<ul><li>The new celebrity is a powerful influencer </li></ul>Photo: http://flickr.com/photos/12037949715@N01/110957444/
Who do you influence?
<ul><li>Your Entourage </li></ul>
<ul><li>Your Entourage =  Your Friends </li></ul>
<ul><li>Out of Touch  =  “ L”  Loser </li></ul>“ Staying away from my “friends” means I’m in danger of losing my fame”
<ul><li>Be Yourself!  Be Your Own Brand.  </li></ul>
<ul><li>Control your fame. </li></ul>
<ul><li>“Everyone will have 15MB of fame.” – Joanna Peña-Bickley </li></ul>
<ul><li>“ Everyone will have 15MB of  .” </li></ul>–  Joanna Peña-Bickley
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15 MB of Fame

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Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!

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  • 15 MB of Fame

    1. ON: Your 15MB of People Are Media “Everyone will have 15MB of Fame.” – Joanna Peña-Bickley
    2. <ul><li>&quot;In the future, everyone will be world-famous for 15 minutes.” - Andy Worhal 1969 </li></ul>
    3. <ul><li>Understanding Fame </li></ul>[ WHAT I DO ] [ WHO KNOWS IT ]
    4. <ul><li>The need for esteem drives our desire to be recognized for our individuality. </li></ul>
    5. <ul><li>So, you want to be POPULAR… </li></ul>
    6. <ul><li>How many friends do you have? </li></ul>
    7. 53
    8. 53 FRIENDS (the average number of friends youth have)
    9. <ul><li>Fame is the next step in popularity </li></ul>
    10. <ul><li>America started as a classless society. We are a society that lauds connectivity. “it’s not what you know, it’s who you know” </li></ul>
    11. <ul><li>even you could be president. </li></ul>
    12. <ul><li>We understand fame from an early age </li></ul>
    13. <ul><li>In the US the famous are royalty </li></ul>
    14. What is making fame mainstream?
    15. <ul><li>From Rags to…. </li></ul>
    16. <ul><li>From Rags to Riches </li></ul>
    17. What is making fame easier?
    18. <ul><li>Who Isn’t? </li></ul>
    19. 250,000 New Users A Day Source: facebook
    20. <ul><li>People are media. Technology facilitates fame. </li></ul>
    21. <ul><li>Mainstream media highlights web content and fuels mass distribution . </li></ul>
    22. <ul><li>Social networks fuel the NEW cult of celebrity. </li></ul>
    23. <ul><li>Forwarding Culture </li></ul>
    24. Celebrities Are Brands
    25. <ul><li>Influence + Reach = The Celebrity Factor </li></ul>
    26. <ul><li>The new celebrity is a powerful influencer </li></ul>Photo: http://flickr.com/photos/12037949715@N01/110957444/
    27. Who do you influence?
    28. <ul><li>Your Entourage </li></ul>
    29. <ul><li>Your Entourage = Your Friends </li></ul>
    30. <ul><li>Out of Touch = “ L” Loser </li></ul>“ Staying away from my “friends” means I’m in danger of losing my fame”
    31. <ul><li>Be Yourself! Be Your Own Brand. </li></ul>
    32. <ul><li>Control your fame. </li></ul>
    33. <ul><li>“Everyone will have 15MB of fame.” – Joanna Peña-Bickley </li></ul>
    34. <ul><li>“ Everyone will have 15MB of .” </li></ul>– Joanna Peña-Bickley

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