FitnessConnect is a proposed platform that would allow users of health tracking devices like FitBit and Apple Watch to share their collected health data with healthcare practitioners. This would provide increased insight for practitioners into patients' health metrics and allow for better communication between visits. The platform aims to connect over 20 million health data collecting consumers with their doctors. It would provide a single source of truth for user data and benefit both users by helping them stay accountable to doctors, and practitioners by improving visualization of patient health trends. The target market is users of health tracking devices and healthcare practitioners. An initial business model and financial forecast are also presented.

1. E R I C M I L L E R , M E G A N G A L L A G H E R
&
M E L I S S A M U L V E Y
FitnessConnect
“Keeping you Connected, Informed and Prepared”

2. Problem & Solution
 Over 20 million consumers
use FitBit, Apple Watch and
other health metric collecting
devices
 The data the users collects is remote!
 Single Source
of Truth
Benefit
 For Users
using it to
share
information
with
healthcare
practitioners:
 Increased
Visualization
into health
data by
professional
s
User
Information
FitnessConnect
Information Sharing
Platform
Users’
Data
Healthcare
Practitioner

3. Target Market & Competition
• Users/Consumers of
FitBit, Apple Watch
etc.
• Healthcare
Practitioners

4. Dr. Mark Kravchyk
Medical Practitioner
• Age: 55
• Education: Doctorate in Medicine from UPenn
• Interests: Reading, Running, Cooking, Spending
time with friends and family
• Qualities: Goal Oriented, Hard-Working,
Compassionate, Cares Deeply for his patients
“I love all of my patients but there isn’t a way
for me to keep in touch with them outside of
the office to ensure they’re staying healthy”
Problem Statement:

5. Karen Schroder
(FitBit Owner & User)
“I love my FitBit, I just wish there was a place I could share
this information with my primary care physician to help me
stay as healthy as possible”
•Age: 36
•Education: BBA Risk Management from Temple
•Interests: Reading, Writing, Traveling,
Community Service
•Qualities: Hard-working, Goal Oriented,
compassionate
Problem Statement:

6. Our Prototype

7. 75 Initial Offices
Free App
Download
$1,500 a
Year Per
Office
$112,500 in
Year 1
Revenue
Revenue & Implementation Model
**Medical Practitioners use service for a fee, patients use the service for free.
This is also a form of marketing for our application.
More Doctors = More Patients = More Subscriptions

8. FINANCIAL FORECAST
Year 1 Year 2 Year 3
Gross Income
Customers/transactions/etc $1,500 price $112,500.00 $225,000.00 $450,000.00
Total Income $112,500.00 $225,000.00 $450,000.00
Expenses
Sales, marketing & advertising $120,000.00 $ 60,000.00 $ 30,000.00
Salaries, wages & taxes $ 43,317.15 $ 43,317.15 $ 43,317.15
Hosting & other services $ 10,000.00 $ 10,000.00 $ 10,000.00
Total Expenses $173,317.15 $113,317.15 $ 83,317.15
Net Income $ (60,817.15) $111,682.85 $366,682.85

9. A N Y Q U E S T I O N S ?
Thank You!

10. Appendix- Data Model

11. Appendix- Process Model

12. Appendix- Systems Architecture