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Business and Operation Plans       Sustainability and Support


   Stage 1: Judging Period           Free to the user
    Late Q4 2012
   Stage 2: Test Market Rollout
                                      Fully self-contained
    ̴Q1-Q2 2013                        ◦ No limitations on scale
   Stage 3: National Rollout          ◦ Minimal capital requirements
    ̴Q3-Q4 2013
   Stage 4: Post Campaign
    Monetization
    ̴Q1-Q4 2014
   Beyond: Venture Capital



                                                      Contact: Daniel Hyman
                                                      Hyman@bcm.edu
   November 19-December 31, 2012
   Grassroots recruitment of core users via personal
    networks
   Press releases
   Reporting of usage statistics to Department of Health
    and Human Services
   Advancement to Stage 2 pending selection as winner
    of The Million Hearts™ Risk Check Challenge
   Approximately Q1-Q2 2013
   Incorporate as a LLC
   User recruitment via traditional media advertising in test
    markets of Tulsa, Chicago, San Diego, and Baltimore in
    partnership with The Million Hearts™ Initiative
   Social media focused user recruitment
   Added support for iOS devices
   Added Spanish language support
   Added goal and exercise tracking functionality
   Added risk variable tracking over time
   Continued usage reporting
   Approximately Q3-Q4 2013
   User recruitment via national traditional media
    campaign in partnership with The Million Hearts™
    Initiative
   Continued social media focused recruitment
   Continued usage reporting
   Identify corporate partners for retail offers platform,
    focusing on businesses with wellness oriented clientele
    such as chain pharmacies, gyms, and health conscious
    restaurants
   Negotiate offers contracts
   Approximately Q1-Q4 2014
   Added support for personalized retail offers platform
   Roll out of retail offers in 3 test markets with highest number of
    users determined by GPS data: coupons and deals at national
    chain pharmacies, gyms, and selected restaurants
   Pursue cross marketing opportunities with offers partners
   Added support for Windows RT/8 pending share of Smartphone
    market
   Approach venture capital seeking capital to assist monetization
    of the established user base through a national roll out of the
    retail offers platform
   Beyond
      Pending securing of venture capital:
       Recruitment of a Board of Directors and executive leadership
       National rollout of offers platform

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Fitbox Business and Operations

  • 1. Business and Operation Plans Sustainability and Support  Stage 1: Judging Period  Free to the user Late Q4 2012  Stage 2: Test Market Rollout  Fully self-contained ̴Q1-Q2 2013 ◦ No limitations on scale  Stage 3: National Rollout ◦ Minimal capital requirements ̴Q3-Q4 2013  Stage 4: Post Campaign Monetization ̴Q1-Q4 2014  Beyond: Venture Capital Contact: Daniel Hyman Hyman@bcm.edu
  • 2. November 19-December 31, 2012  Grassroots recruitment of core users via personal networks  Press releases  Reporting of usage statistics to Department of Health and Human Services  Advancement to Stage 2 pending selection as winner of The Million Hearts™ Risk Check Challenge
  • 3. Approximately Q1-Q2 2013  Incorporate as a LLC  User recruitment via traditional media advertising in test markets of Tulsa, Chicago, San Diego, and Baltimore in partnership with The Million Hearts™ Initiative  Social media focused user recruitment  Added support for iOS devices  Added Spanish language support  Added goal and exercise tracking functionality  Added risk variable tracking over time  Continued usage reporting
  • 4. Approximately Q3-Q4 2013  User recruitment via national traditional media campaign in partnership with The Million Hearts™ Initiative  Continued social media focused recruitment  Continued usage reporting  Identify corporate partners for retail offers platform, focusing on businesses with wellness oriented clientele such as chain pharmacies, gyms, and health conscious restaurants  Negotiate offers contracts
  • 5. Approximately Q1-Q4 2014  Added support for personalized retail offers platform  Roll out of retail offers in 3 test markets with highest number of users determined by GPS data: coupons and deals at national chain pharmacies, gyms, and selected restaurants  Pursue cross marketing opportunities with offers partners  Added support for Windows RT/8 pending share of Smartphone market  Approach venture capital seeking capital to assist monetization of the established user base through a national roll out of the retail offers platform  Beyond Pending securing of venture capital:  Recruitment of a Board of Directors and executive leadership  National rollout of offers platform