SlideShare a Scribd company logo
The FitVest® is a non-exercise activity thermogenesis (NEAT)
product that monitors, optimizes, and gamifies daily life.
The Problem
• Most people are naturally lazy
and extremely busy
• 70% of Americans are
overweight or obese
• People need a low-
commitment means
of exercising that actually
works!
FITVEST is the Ultimate Solution
• Non-Exercise Activity Thermogenesis (NEAT)
– Imagine working out and not having to do anything intense or
painful
– But really it works:
• Weight-bearing endurance exercise not only burns fat but it strengthens the
heart, muscles, brain, bone density, increases concentration, and slows the
ageing process
• Frequent hypergravity conditioning, postural adjustment, and “fidgeting”
burns calories long-term… whether you know it or not
• AND NOW… we are also able to monitor, optimize and
gamify the casual experience of daily living
Core Concepts
Contoured Modularity
Load-Carriage Hypergravity Conditioning
(Endurance Resistance Training)
Self-Quantification
Electrical Muscle Stimulation
Interoperability
Real-time Biofeedback
Mindfulness (Concentration)
Possible Design for Men and Women
Target Audience & Sales Market
• A low input fitness solution for people 18-years and
older that actually yields results, whether at-home or
away
• The next craze in the $ 26.4 billion fitness equipment
industry
• Advantage over the booming “connected fitness” device
industry; “Fitness-as-Lifestyle” trend
• Fitness sector continues to grew at an average annual
rate of 2.3-3.0% despite “Great Recession”
Financial Request & Investment Opportunity
• $5,000 – Construction of modularized, contoured weight-vest
without digital technology
• $5,000 – Computer hardware/software, biosensory equipment,
electromyostimulation system
• $40,000 – Computer and electrical engineering
• $50,000 – Interoperability, App development, computer
programming
-----------------------------------------------------------------------
----------- ≈$100,000
Future Plans – Next Steps
• Build physical prototype of modularized, contoured
weight-vest without digital technology
• Use potential client semi-structured interviews and
feedback for conceptual framework when building
prototype

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FitVest - A New Beginning

  • 1. The FitVest® is a non-exercise activity thermogenesis (NEAT) product that monitors, optimizes, and gamifies daily life.
  • 2. The Problem • Most people are naturally lazy and extremely busy • 70% of Americans are overweight or obese • People need a low- commitment means of exercising that actually works!
  • 3. FITVEST is the Ultimate Solution • Non-Exercise Activity Thermogenesis (NEAT) – Imagine working out and not having to do anything intense or painful – But really it works: • Weight-bearing endurance exercise not only burns fat but it strengthens the heart, muscles, brain, bone density, increases concentration, and slows the ageing process • Frequent hypergravity conditioning, postural adjustment, and “fidgeting” burns calories long-term… whether you know it or not • AND NOW… we are also able to monitor, optimize and gamify the casual experience of daily living
  • 4. Core Concepts Contoured Modularity Load-Carriage Hypergravity Conditioning (Endurance Resistance Training) Self-Quantification Electrical Muscle Stimulation Interoperability Real-time Biofeedback Mindfulness (Concentration)
  • 5. Possible Design for Men and Women
  • 6. Target Audience & Sales Market • A low input fitness solution for people 18-years and older that actually yields results, whether at-home or away • The next craze in the $ 26.4 billion fitness equipment industry • Advantage over the booming “connected fitness” device industry; “Fitness-as-Lifestyle” trend • Fitness sector continues to grew at an average annual rate of 2.3-3.0% despite “Great Recession”
  • 7. Financial Request & Investment Opportunity • $5,000 – Construction of modularized, contoured weight-vest without digital technology • $5,000 – Computer hardware/software, biosensory equipment, electromyostimulation system • $40,000 – Computer and electrical engineering • $50,000 – Interoperability, App development, computer programming ----------------------------------------------------------------------- ----------- ≈$100,000
  • 8. Future Plans – Next Steps • Build physical prototype of modularized, contoured weight-vest without digital technology • Use potential client semi-structured interviews and feedback for conceptual framework when building prototype