This presentation is a marketing strategy created to promote awareness for The Fistula Foundation and ultimately drive people to donate via the website.
This presentation includes a brief introduction to obstetric fistula, category analysis, consumer trends, value proposition, the creative brief, the campaign, and suggested media.
The campaign is designed to explain to people the facts about a woman’s life when she is suffering from obstetric fistula by mimicking what physically happens to her when she is deprived of treatment.
Take a look back at a story of compassion, generosity, and solidarity of Accenture employees during the devastation brought about by Typhoon Ondoy and Yolanda as recounted by Marilyn "Ning" Siy, then Senior Executive Sponsor for Corporate Citizenship and Joan Liston, Accenture Geographic Services Lead.
There are more problems that we face today than before, following status quo or thinking that billionaires and their foundations will save us is simply a dream that has not been realized and will never be.
Poverty is a complex problems and will not be solved if we let the governments and the rich address it while we watch and send thoughts and prayers.
If status quo does not solve problems, perhaps we need to all try to do our part and look for solutions, try for our local community. It take effort and courage to bring about change.
Take a look back at a story of compassion, generosity, and solidarity of Accenture employees during the devastation brought about by Typhoon Ondoy and Yolanda as recounted by Marilyn "Ning" Siy, then Senior Executive Sponsor for Corporate Citizenship and Joan Liston, Accenture Geographic Services Lead.
There are more problems that we face today than before, following status quo or thinking that billionaires and their foundations will save us is simply a dream that has not been realized and will never be.
Poverty is a complex problems and will not be solved if we let the governments and the rich address it while we watch and send thoughts and prayers.
If status quo does not solve problems, perhaps we need to all try to do our part and look for solutions, try for our local community. It take effort and courage to bring about change.
Collective effort, irrespective of gender, need of the day for better, safer ...ICRISAT
Gender parity cannot be achieved by putting the onus of it on one gender; joint efforts by everyone are needed to create a safe, equitable and nurturing working climate for all. Our female colleagues across
levels and regions came together to exchange personal experiences and give inputs for solutions to some of the issues, on the occasion of International Women’s Day 2021.
How is the transition from the Greatest Generation to the Baby Boom to Generation X affecting volunteering in Greater Minnesota? Some new research shows us.
Julian Omidi recently refocused his main energy on philanthropic activities and providing aid to the less fortunate. Earlier this year, he and his brother Michael Omidi, MD founded the charity No More Poverty. The organization seeks to end poverty at home and abroad by supporting the efforts of like-minded charities and agencies. Current efforts are focused on increasing awareness of and donations to charities already doing great work to address poverty and its staggering effects throughout the world.
Through DVNF's Health & Comfort program, the lives of thousands of veterans have been positively impacted. Here's what we did in the 2nd quarter of 2017.
Collective effort, irrespective of gender, need of the day for better, safer ...ICRISAT
Gender parity cannot be achieved by putting the onus of it on one gender; joint efforts by everyone are needed to create a safe, equitable and nurturing working climate for all. Our female colleagues across
levels and regions came together to exchange personal experiences and give inputs for solutions to some of the issues, on the occasion of International Women’s Day 2021.
How is the transition from the Greatest Generation to the Baby Boom to Generation X affecting volunteering in Greater Minnesota? Some new research shows us.
Julian Omidi recently refocused his main energy on philanthropic activities and providing aid to the less fortunate. Earlier this year, he and his brother Michael Omidi, MD founded the charity No More Poverty. The organization seeks to end poverty at home and abroad by supporting the efforts of like-minded charities and agencies. Current efforts are focused on increasing awareness of and donations to charities already doing great work to address poverty and its staggering effects throughout the world.
Through DVNF's Health & Comfort program, the lives of thousands of veterans have been positively impacted. Here's what we did in the 2nd quarter of 2017.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Act Against AIDS Leadership Initiative Community Art Project zamaka7
Share knowledge. Take Action. Description of community art project for National Women and Girls HIV/AIDS Awareness Day 2014 lead by Farmworker Justice.
Raisers' Ask - South Asia's Fundraising MagazineRanjini Victor
Raisers’ Ask is a magazine that aims at equipping fundraisers in South Asia with information and good practices to guide their fundraising. It shares skills in the form of articles, case studies and tutorials, besides experiences and perspectives in communication, fundraising, governance, donor relations and technology. It also seeks to provide research based on which fundraisers can make decisions..
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Brief
To position and market a website.
Rather than creating your own
Web site, you should choose an
existing one. This could be
anything from a local newspaper
to a travel site to a not-for-profit
organization to an e-commerce
store to a poker site - your choice.
The site is coming to you for
some marketing, positioning, and
advertising help. Ultimately, all
that you need to do is drive
qualified new customers to the
site.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
4. Introduction
Poor healthcare in undeveloped
and war zone countries often
leads to unnecessary tragedy.
Many people suffer from curable
diseases and preventative injuries,
but are often left untreated.
Women in particular are
vulnerable to childbirth related
injuries and diseases. They are
often left to suffer for a lifetime of
pain, isolation and shame.
Obstetric fistula is a particular
childbirth injury that affects half a
million women. This number
grows by approximately 30,000 to
50,000 every year.
Obstetric fistula most commonly
occurs among women who give
birth without access to medical
help during childbirth. If a
woman’s labor becomes
obstructed, she could remain in
excruciating pain for days before
her baby is finally dislodged.
As a result, a woman with fistula is
too often rejected by her husband
and pushed out of her village due
to her foul smell.
Her baby likely dies and she is
often left with an obstetric fistula,
a small hole created by constant
pressure from the fetus, which
leaves her with no control over
urination and / or defecation.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
5. Category
Analysis
In this day and age, undeveloped
countries with poor medical care
depend more on and more on
NGOs and international support
groups than ever before.
Without this support (much of the
time coming in from other
countries) people will inevitably be
worse off than they already are,
death rates will rise, survival rates
will decline.
Having said that, it still doesn’t
seem to be enough. In the case of
obstetric fistula, of every 50,000
women in need of treatment, only
16,000 are treated yearly.
Source: http://www.fistulafoundation.org/what-is-fistula/
This means there is still a huge
number of women in need of
treatment and doesn't have
access to it.
There are several organisations
that raise funds and awareness for
the treatment of fistula mainly in
Africa. Freedom From Fistula
Foundation, West Africa Fistula
Foundation, The Addis Ababa
Fistula Hospital which was cofounded by the infamous Dr.
Catherine Hamlin) just to name a
few.
The Fistula Foundation funds
more fistula repair surgeries
globally than any other nonprofit
not taking government funding.
Their work is a global effort that
treats women in more than 20
countries in Africa and Asia.
Although the NGO industry is
changing the lives of many in
need for the better, there is still
further room for improvement and
a continuous need for influx of
funding and donations.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
6. Consumer
Trends
With life on the go and people only
having time to think about
themselves and their problems many people feel guilty that they
don’t spend time or money or
energy in making a difference in
the world.
By nature, a lot of people want to
do good and want to feel that they
have at least done their part in
making the world a better place.
People seek experiences that
deepen their own lives and
perspectives.
Many people will say yes to
supporting causes like obstetric
fistula but might not really know
much about it or how to support it.
If shown the cause - if shown the
effects and the outcome of
support, many people will
contribute to the cause of fistula
treatment. They just need to be
shown how.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
7. Value
Proposition
Fistula Foundation does one
thing and does it well: treat
obstetric fistula.
The foundation works with stellar
partners in the field, and host of
organisations and corporations
that bring invaluable knowledge,
expertise and even funding to the
table.
The Fistula Foundation’s reach
and operation in many African
countries and Asia including
Bangladesh and Afghanistan
allows for resourceful approaches
to tackle obstacles. For example
funding the deployment of
motorcycle ambulances in
Senegal to navigate patients to
care facilities quickly.
In partnership with Direct Relief
and UNFPA, the foundation
funded the development of the
world’s first Global Fistula Map,
the single most comprehensive
source for understanding
worldwide availability of
treatment for women living with
obstetric fistula.
In short, both donations and
patients are in well experienced,
knowledgeable and honest
hands.
More on the foundation’s
approach at http://
www.fistulafoundation.org/aboutus/our-approach/
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
8. The
Creative
Brief
Why Are We Advertising?
To create awareness about fistula
and drive people to donate on the
website.
Who Are We Talking To?
People who would like to do good
in the world and feel satisfied by
contributing towards a good
cause.
These groups may include:
Parents and family members
(mums and dads who have
children themselves).
Young professionals who are
thankful for the life they have and
wish to help others.
Anyone who feels they can make
a difference for the better but
doesn’t necessarily know how.
What Do They Currently Think?
Many of them may not know
about fistula and generally do not
know how they can contribute.
Why Should They Believe It?
The Fistula Foundation has put
together the stories of real women
pre and post treatment. Hearing
their stories, seeing how
contributions make a difference
and going on a selfless journey to
help these woman are all evident
and provided by the foundation.
What Would We Like Them to
Think?
By donating to The Fistula
Foundation i can help change the
lives of real women who are
suffering unnecessarily.
Are There Any Creative
Guidelines?
Tone of voice should be true to
brand positioning. Informative,
truthful, factual and emotional.
Simple and effective in its
presentation.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
9. The
Campaign
The aim of this campaign is firstly
create awareness about obstetric
fistula, and have people take
action, then and there.
The campaign is designed to
explain to people the facts about
a woman’s life when she is
suffering from obstetric fistula by
mimicking what physically
happens to her when she is
deprived of treatment.
Call to action is emotional. It
mentions “Dignity” - which is
precisely what is stripped away
from these suffering women.
One must take into consideration
that advertising is probably one of
the foundation’s least priorities.
These drops resemble the what
obstetric fistula does to women it leaves them unable to control
urination and / or defecation.
Looking for a cost effective
solution that can target as many
people as possible called for a
guerrilla campaign. A campaign
that can reach people wherever
they are - as they get on with their
everyday lives.
Using these stickers in public
places will give voice to suffering
women, by projecting their
presence and grief into our
surroundings.
Low cost transparent stickers that
are designed to look like a drop of
liquid carries a message for
people to read.
The feeling one should get by
interacting with this campaign is
one of responsibility and
sympathy to those who need
treatment. A sense of dignity both
to the women awaiting treatment
and the donators.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
10. Academy of Arts University
Academy of Art
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
11. Academy of Arts University
Academy of Art
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
12. Academy of Arts University
Academy of Art
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
13. Message
Exploration
Messages developed for both informative and emotional purposes work
together to get people to donate. Some examples:
Half a million women suffer from
obstetric fistula.
Obstetric fistula is the most devastating
and serious of all childbirth injuries.
You can help.
Donate at www.fistulafoundation.org
Help a sister get treatment.
Donate at www.fistulafoundation.org
Women with obstetric fistula are
pushed out of their village due to
their foul smell.
Help restore their dignity.
Donate at www.fistulafoundation.org
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
14. Suggested
Media
Public transportation (buses,
trains, taxis)
Professional spaces
(elevators, office buildings)
Public spaces (sidewalks,
parks, malls, supermarkets,
cafes, restaurant / clubs
bathrooms)
Ephemera (ie: coasters used
in cafes and bars, t-shirts)
Educational spaces (schools,
universities)
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
15. Taxi
Interiors
During a taxi ride, people will have the
time to read and hopefully make an
donation on their phone then and
there.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
16. Public
Transport
Many of people read, stare into space
or watch other people on a subway
ride. People might even be reluctant
to sit on what looks like a stain, but a
closer look and one will find a
powerful message.
Academy of Arts University
Academy of Art
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
17. Public
Transport
How would you feel if you got up and
your seat had a stain? Would you feel
embarrassed? ashamed? try to hide
it? Perhaps a glimpse how women
suffering from fistula feel everyday.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
18. Park
Benches
Many women sit on a park bench
while their children play. Would they
perhaps understand how it feels if this
stain was a result of a woman (with
fistula) sitting next to them on the
bench?
A right time to read the message on
the sticker and make a donation.
Academy of Arts University
Academy of Art
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
19. Help restore their dignity.
Donate at www.fistulafoundation.org
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13
20. Thank you.
Academy of Art University
Nermin Hanna / 02812621
ADV 600 - Strategic Thinking
FInal Project 15/12/13