SlideShare a Scribd company logo
Leverage strategies to achieve
deposit growth goals
Solve deposit growth
Interest rates are on the rise.
Loan demand is outstripping deposit growth.
The competition for deposits is fierce.
Deposit Growth Services
Fiserv provides a comprehensive set of analysis and consulting
services that enable you to identify:
Inform tactics with a deposit growth strategy
based on critical institutional and market data.
But too often, these siloed, uncoordinated tactics are not enough.
The quest for deposit growth is on.
Typical growth tactics include:
Internal
financials
Competitive
analysis
Customer
profiles
Market
opportunities
New
product
introductions
Customer upsell
Marketing initiatives
Targeting
accounts
Your place
in the market
Opportunities in
your market
How to execute to
maximize those
opportunities
Develop customized deposit growth strategies
The average retail deposit growth for the
four largest banks in the U.S. is double the
rate for regional banks.
Top 4 banks
represent 46% of new account openings
2X
In 2016
2 of 22 major regional banks
saw declining U.S. deposits
In 2017
10 of 22 major regional banks
saw declining deposits
Leverage Gain
Deposit metric
analysis
Deep
understanding
of current
environment
Knowledge
of market
opportunities
Optimal results
through tactics
aligned with
your market
Deposit market
growth analysis
Product
optimization
Typical Year 1 ROI: 5–10x engagement costs
Source: “Big Banks Shift to Digital Could Bring These Significant Shareholder Benefits,” TheStreet.com, May 22, 2018
Source: “The Biggest Banks Are Gobbling Up Deposits. Here’s Who’s Not,” Wall Street Journal, April 29, 2018
Fiserv, Inc.
255 Fiserv Drive
Brookfield, WI 53045
800-872-7882
262-879-5322
getsolutions@fiserv.com
www.fiserv.com
© 2018 Fiserv, Inc. or its affiliates. All rights reserved. Fiserv is a registered trademark of Fiserv, Inc. Other
products referenced in this material may be trademarks or registered trademarks of their respective companies.

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Fiserv Infographic

  • 1. Leverage strategies to achieve deposit growth goals Solve deposit growth Interest rates are on the rise. Loan demand is outstripping deposit growth. The competition for deposits is fierce. Deposit Growth Services Fiserv provides a comprehensive set of analysis and consulting services that enable you to identify: Inform tactics with a deposit growth strategy based on critical institutional and market data. But too often, these siloed, uncoordinated tactics are not enough. The quest for deposit growth is on. Typical growth tactics include: Internal financials Competitive analysis Customer profiles Market opportunities New product introductions Customer upsell Marketing initiatives Targeting accounts Your place in the market Opportunities in your market How to execute to maximize those opportunities Develop customized deposit growth strategies The average retail deposit growth for the four largest banks in the U.S. is double the rate for regional banks. Top 4 banks represent 46% of new account openings 2X In 2016 2 of 22 major regional banks saw declining U.S. deposits In 2017 10 of 22 major regional banks saw declining deposits Leverage Gain Deposit metric analysis Deep understanding of current environment Knowledge of market opportunities Optimal results through tactics aligned with your market Deposit market growth analysis Product optimization Typical Year 1 ROI: 5–10x engagement costs Source: “Big Banks Shift to Digital Could Bring These Significant Shareholder Benefits,” TheStreet.com, May 22, 2018 Source: “The Biggest Banks Are Gobbling Up Deposits. Here’s Who’s Not,” Wall Street Journal, April 29, 2018 Fiserv, Inc. 255 Fiserv Drive Brookfield, WI 53045 800-872-7882 262-879-5322 getsolutions@fiserv.com www.fiserv.com © 2018 Fiserv, Inc. or its affiliates. All rights reserved. Fiserv is a registered trademark of Fiserv, Inc. Other products referenced in this material may be trademarks or registered trademarks of their respective companies.