C4 provides data integrity services to optimize client infrastructure through initial assessments, ongoing monitoring, and regular reporting. They will conduct an initial assessment of requested SQL servers and databases to identify any issues and create an optimization roadmap. C4 will then provide monthly and weekly reports on server and database health, activities, and jobs to track improvements and identify any new problems. The goal is to maintain optimized systems through ongoing assessments and transparency around progress.
1 ISACA JOURNAL VOLUME 1, 2012FeatureThe ability to r.docxhoney725342
1 ISACA JOURNAL VOLUME 1, 2012
Feature
The ability to restore databases from valid
backups is a vital part of ensuring business
continuity. Backup integrity and restorations
are an important piece of the IT Governance
Institute’s IT Control Objectives for Sarbanes-
Oxley, 2nd Edition. In many instances, IT auditors
merely confirm whether backups are being
performed either to disk or to tape, without
considering the integrity or viability of the
backup media.
This article covers the topics related to
data loss and the types of database backup
and recovery available. Best practices that can
assist an auditor in assessing the effectiveness
of database backup and recovery are also
provided. This article focuses on the technologies
and capabilities of the Oracle relational
database management system (RDBMS) and
Microsoft (MS) SQL Server because, together,
they cover approximately 40 percent of all
database installations. Figure 1 provides a short
comparison of Oracle and MS SQL Server.
One of the key responsibilities of a database
administrator (DBA) is to prepare for the
possibility of media, hardware and software
failure as well as to recover databases during a
disaster. Should any of these failures occur, the
major objective is to ensure that the database
is available to users within an acceptable time
period, while ensuring that there is no loss of
data. DBAs should evaluate their preparedness
to respond effectively to such situations by
answering the following questions:
• How confident is the DBA that the data on which
the company business depends are backed up
successfully and that the data can be recovered
from these backups within the permissible time
limits, per a service level agreement (SLA)
or recovery time objective, as specified in the
organization’s disaster recovery plan?
• Has the DBA taken measures to draft and test
the procedures to protect as well as recover the
databases from numerous types of failures?
The following is a checklist for database
backup and recovery procedures that are
explained throughout this article:
1. Develop a comprehensive backup plan.
2. Perform effective backup management.
3. Perform periodic databases restore testing.
4. Have backup and recovery SLAs drafted and
communicated to all stakeholders.
5. Have the disaster recovery plan (DRP)
database portion drafted and documented.
6. Keep your knowledge and know-how on
database and OS backup and recovery tools up
to date.
Comprehensive BaCkup plan
DBAs are responsible for making a
comprehensive backup plan for databases for
which they are accountable. The backup plan
should include all types of RDBMSs within the
enterprise and should cover the following areas:
• Decide what needs to be backed up. It is
imperative that the DBA be aware of database
and related OS and application components
that need to be backed up, whether via an
online backup or an offline cold backup.
The following are d ...
1 ISACA JOURNAL VOLUME 1, 2012FeatureThe ability to r.docxhoney725342
1 ISACA JOURNAL VOLUME 1, 2012
Feature
The ability to restore databases from valid
backups is a vital part of ensuring business
continuity. Backup integrity and restorations
are an important piece of the IT Governance
Institute’s IT Control Objectives for Sarbanes-
Oxley, 2nd Edition. In many instances, IT auditors
merely confirm whether backups are being
performed either to disk or to tape, without
considering the integrity or viability of the
backup media.
This article covers the topics related to
data loss and the types of database backup
and recovery available. Best practices that can
assist an auditor in assessing the effectiveness
of database backup and recovery are also
provided. This article focuses on the technologies
and capabilities of the Oracle relational
database management system (RDBMS) and
Microsoft (MS) SQL Server because, together,
they cover approximately 40 percent of all
database installations. Figure 1 provides a short
comparison of Oracle and MS SQL Server.
One of the key responsibilities of a database
administrator (DBA) is to prepare for the
possibility of media, hardware and software
failure as well as to recover databases during a
disaster. Should any of these failures occur, the
major objective is to ensure that the database
is available to users within an acceptable time
period, while ensuring that there is no loss of
data. DBAs should evaluate their preparedness
to respond effectively to such situations by
answering the following questions:
• How confident is the DBA that the data on which
the company business depends are backed up
successfully and that the data can be recovered
from these backups within the permissible time
limits, per a service level agreement (SLA)
or recovery time objective, as specified in the
organization’s disaster recovery plan?
• Has the DBA taken measures to draft and test
the procedures to protect as well as recover the
databases from numerous types of failures?
The following is a checklist for database
backup and recovery procedures that are
explained throughout this article:
1. Develop a comprehensive backup plan.
2. Perform effective backup management.
3. Perform periodic databases restore testing.
4. Have backup and recovery SLAs drafted and
communicated to all stakeholders.
5. Have the disaster recovery plan (DRP)
database portion drafted and documented.
6. Keep your knowledge and know-how on
database and OS backup and recovery tools up
to date.
Comprehensive BaCkup plan
DBAs are responsible for making a
comprehensive backup plan for databases for
which they are accountable. The backup plan
should include all types of RDBMSs within the
enterprise and should cover the following areas:
• Decide what needs to be backed up. It is
imperative that the DBA be aware of database
and related OS and application components
that need to be backed up, whether via an
online backup or an offline cold backup.
The following are d ...
In this presentation we review System Center Advisor and how we can monitor SQL Server 2008 and SQL Server 2008 R2.
Regards,
Eduardo Castro
http://tiny.cc/comwindows
http://ecastrom.blogspot.com
In this presentation we review System Center Advisor and how we can monitor SQL Server 2008 and SQL Server 2008 R2.
Regards,
Eduardo Castro
http://tiny.cc/comwindows
http://ecastrom.blogspot.com
A combination of case study and infographic, this piece uses the experience of a specific practice to flesh out both the challenges of the healthcare landscape, and Greenway’s ability to help meet those challenges.
Ideba is very excited to continue our work in Uganda, with a big focus on Summer 2020. In total 40 people, half from the Ideba family, will be cycling through the project over four weeks. While the team has completed many projects at the school over the years, our biggest project yet will be to build out dormitories for 120 students. Our design team created these logo options for this final trip. After a team vote, the final decision is design “I”!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
C4 Database Management Onboarding
1. C4 Data Integrity Services
Optimizing infrastructure with transparency
and accountability
2. Welcome to C4
C4 takes seriously its promise to safeguard
and optimize your devices. We are equally
intent on keeping you apprised of both our
progress, and the ongoing health of your
server infrastructure.
The following will describe the initial steps
we’ll take in assessing the health of your
devices, how we’ll communicate the steps
we’ll take to mitigate any issues, and the
communication strategies we’ll employ to
help ensure you maintain an optimized
environment.
3. Initial Assessment
An initial assessment of your
requested SQL server(s) and
databases will provide in-depth
information on device aspects ranging
from overall health, memory and disc
space, to SQL jobs status and
database growth. Based on this
information, C4 will create a roadmap
to help you mitigate any issues, and
help ensure that your infrastructure is
optimized to meet your short- and
long-term business goals.
4. Maintenance plan
report
This graphical report
shows how frequently
databases are backed up,
and when backups are
deleted. It also contains
the SQL jobs information.
Routine health
report
Displays database size in
relation to other databases
on that server, as well as
memory, disk space, etc.
This report is very helpful
in building your roadmap.
SQL jobs (server
agent) report
Shows what maintenance
occurs and how it’s
working. It shows jobs that
have failed and presents a
clear visual record of what
is and is not working.
Server detail
report
Provides detailed
information on the
database server, as
opposed to database
details.
Post assessment, you will receive the following reports on the health of all requested SQL server(s)
and databases.
Assessment Reports
Database detail
report
Provides in-depth
information on every
database on server,
including indexes,
statistics, and stored
procedures.
These reports will play a critical role in developing your mitigation, growth, and maintenance roadmap.
5. Ongoing Assessments
Once your roadmap has been
established and initiated, C4 will
conduct ongoing assessments to
determine the impact of the roadmap
on your SQL servers and databases.
This will display the improvements
(and there will be improvements)
within your infrastructure.
6. Monthly Reports
Each month you’ll receive reports on the continuing health of both servers and databases.
These will include:
Device activity
This report shows the
duration of time C4 has
worked on all managed
computers by task.
Device health
Displays overall health
of the machines under
C4 management.
Executive summary
• Asset management – Represents capability
of the network to perform to standards,
including warranty status, disk capacity, and
memory capacity.
• Monitoring – Rates open monitoring alerts for
the network.
The summary also includes a list of regularly
scheduled, automated proactive maintenance on
the network.
7. Weekly Reports
In addition to the monthly reports, we run and make available the following weekly reports:
Database summary
Each Saturday morning, we run a
database summary breakdown of the
growth of each database on every server.
This can be very helpful in identifying
potential issues.
Weekly job report
We also run weekly job reports which
catalogs SQL server jobs and can tell you if
the jobs are working, or failing.
8. Optimizing Your Business Is Ours
You need the full power of your tools in order to thrive. On this note, we can provide ad hoc or
real-time reports and also set up custom alerts as needed. C4 looks forward to working with
you to assess, remediate any issues, and continually maintain and even optimize your
servers and databases.
Keeping you informed regarding our progress is a critical part of our mission.