1) Cooler Web & Email is a marketing sharing tool that hoteliers can use to create surveys, forms, manage contacts and groups, send emails and track responses. 2) It allows users to import contacts, create events to share with groups, and send test emails. All data such as email tracking and responses are organized in the dashboard. 3) The tool also helps create forms and surveys using Google Drive that can be shared and responses collected in a spreadsheet for analysis, providing an easy way for hoteliers to get feedback from audiences.