ATTRACTING AND RETAINING A HAPPY WORKFORCE
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This document discusses attracting and retaining a happy, engaged workforce. It provides statistics from a survey of 2,000 people on workplace happiness in different sectors, locations, and factors that influence happiness like work-life balance, flexible hours, and benefits. The "perfect" job is described as one you love some days, can tolerate most, and pays the bills. Most employees are happy some of the time but there are simple, low-cost ways employers can boost engagement like recognizing family priorities, allowing flexible schedules and remote work, and having a strong company culture and ethics.
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ATTRACTING AND RETAINING A HAPPY WORKFORCE
- 1. ATTRACTING AND RETAINING A HAPPY, ENGAGED AND PRODUCTIVE WORKFORCE Mark Rhodes Marketing Director, reed.co.uk
- 5. 12,480 days 115,000 hours 13 years Solicitor Paul reaches rare milestone of 50 years’ service to legal industry
- 6. 31.8 million people in work
- 7. 37.6 hours average working week
- 8. Introducing The reed.co.uk Career Happiness Index n=2,000 Jan 2017 The research n=2,000 Jan 2017
- 11. of employees believe they’re currently in their dream job
- 12. of people believe there’s no such thing Whilst
- 13. People always say, ’’Make sure you get a job doing what you love!’’ But that isn’t the best advice. The right job is the job you love some days, can tolerate most days, and still pays the bills. Almost nobody has a job they love every day. (Advice from an older person on Imgur)
- 14. of the time in their current role The average employee is “happy”
- 15. Who’s happy?
- 17. HAPPINESS BY SECTOR + average PROPERTY & CONSTRUCTION 67.1% SCIENCE & PHARAMACEUTICAL 63.6% TEACHING & EDUCATION 61.4%
- 18. HAPPINESS BY SECTOR - average RETAIL 50.8% ENERGY 50.9% SALES 51.2%
- 19. Where’s happy?
- 21. HAPPINESS BY LOCATION 1. South East 60.5% 2. North West 59.2% 3. Wales 57.8%
- 22. HAPPINESS BY LOCATION 5. London 54.8% 4. North East 54.8%6. East Midlands 54.3%
- 23. of the time “happy” in their current role Recruitment professionals spend
- 24. Getting happier?
- 25. of employees believe their job would be greatly improved with a few changes
- 26. What changes could be made? 4. Greater holiday allowance 1.More pay 2. Flexible working 3. Greater recognition 5. Bonus system
- 27. WHAT PERKS DO EMPLOYEES VALUE MOST?
- 31. A boss who understands family comes first
- 32. Being able to work from home if you need to
- 33. And office comforts... Free tea & coffee maker (41%) A nice view from the window (33%) A quiet workspace, so you can concentrate (33%) A chair which is measured to you, so that you are always comfortable (31%) Being allowed to work in jeans (30%) Gym membership (28%) Free fruit provisioned (27%)
- 34. What employees value in your employer brand
- 35. A brand with strong ethics
- 40. A brand known for excellent customer service
- 42. A brand known for helping in their local community
- 45. The makeup of the perfect role
- 46. 4 Day week £61K Per annum 5 Days a month working from home 9am-4pm The ideal working day
- 47. Have job will travel Majority would love to work abroad 32 Days of annual leave please5-10 The perfect team is between people 12min walking commute
- 48. - There are lots of simple (and uncostly!) ways to nurture happiness – and engagement - People are realistic and reasonable, but many of us spend hours (years!) at work, so culture and environment are important - Ethics, CSR and ‘doing good’ are important – especially to young people - Flexibility and recognising the importance of work-life balance is crucial Summary
- 49. @reedcouk Mark Rhodes Marketing Director, reed.co.uk
Editor's Notes
- Attracting & retaining a happy, engaged & productive workforce 600 hours commuting 1,200 hours in meetings Unfilled positions cost the economy £18bn
- Recruiter app
- -- 12,480 days 112,320 hours Just under 13 years non-stop in the office
- 31.8m people at work in the UK 37.6 hours a week
- 31.8m people at work in the UK 37.6 hours a week
- Research is so new it doesn't have a name yet Shortlisted ideas so far include 'Pimping and pumping: how to pimp your brand and get your people pumped' Either way, we want to create an index that we can track over time And deliver usable insights to recruiters on how to attract and retain engaged and productive staff Research - UK wide, 2,000 sample in Jan 2017 Survey methodology: For the first time we went outside of reed.co.uk’s audience. This is independant research made from consumer panel data What this survey will reveal: Opinion of active & PASSIVE candidates can reveal the push and pull factors to help you attract and retain the best talent for your business
- So, let's start with some fantasy Audience participation
- So, let's start with some fantasy Audience participation Cheesey stock image - this is what it feels like, right?
- More than half of us believe there's no such thing 64% of people said they were ‘satisfied’ in their current job 67% of people from North West said they were ‘satisfied’ in their current job, higher than our survey’s national average (64%)
- REALITY: Ingmur quote So, we all have the ability to be happy
- Broken down by time: 57% of the time we're happy in our jobs Which means of the roughly 260 working days each year, 148 of them, we are happy OR IN MY DAD’S CASE: OVER 5.5 YEARS NOT BEING HAPPY! 2.85 days in a working week 12.5 working days in February Roughly 261 working days in a year = 148 of those ‘happy’
- Well, it's these guys. Why? Plentiful work / working outdoors / sense of accomplishment Scientific - pursuing a passion post-education for many Similar story for teachers - jibe about the long holidays - i wonder if they count as happy work days?! (REF CONCERT!) Property & Construction 67.1% Science & Pharmaceutical 63.6% Teaching & Education 61.4% Leisure, Sport & Tourism 61.2% Charity & Voluntary 60.9% Social Care 60.6% Law 60.2% Insurance & Pensions 60% Environment & Agriculture 58.5%
- Less happy: retail (feet all day, hard work, part-time etc) / energy / sales (feast or famine) Bottom 5 / 6 Retail 50.8% Energy 50.9% Sales 51.2% Engineering & Manufacturing 52.6% Hospitality & Events 53.1% Business, Consulting & Management 53.7% IT 53.9% Transport & Logistics 54.6% Accountancy, Banking & Finance 55.8%
- Where's happy? Well - they're probably not and I'm sure anyone who has to use Southern Rail everyday probably has happiness that is limited to the days the service is running on time
- BUT, nevertheless, South East is happiest at work - which is supported by ONS estimates on happiness in their Annual Population Survey on Personal Wellbeing ONS scores How it’s calculated: Estimates of Happiness from the Annual Population Survey Personal Well-being dataset by Personal Characteristics and Geography. South East 7.45 East 7.43 East Midlands 7.42 South West 7.42 West Midlands 7.35 Yorkshire and The Humber 7.34 North West 7.31 London 7.31 North East 7.29 OUR SCORES South East 60.5% North West 59.2% Wales 57.8% Yorkshire & Humberside 57.1% East Anglia 57% Scotland 56.1% West Midlands 55.8% South West 55.7% North East 54.8% London 54.8% East Midlands 54.3% Northern Ireland 47.7%
- ONS scores How it’s calculated: Estimates of Happiness from the Annual Population Survey Personal Well-being dataset by Personal Characteristics and Geography. South East 7.45 East 7.43 East Midlands 7.42 South West 7.42 West Midlands 7.35 Yorkshire and The Humber 7.34 North West 7.31 London 7.31 North East 7.29 OUR SCORES South East 60.5% North West 59.2% Wales 57.8% Yorkshire & Humberside 57.1% East Anglia 57% Scotland 56.1% West Midlands 55.8% South West 55.7% North East 54.8% London 54.8% East Midlands 54.3% Northern Ireland 47.7%
- And what about recruitment professionals? well, they rank slightly below average at 55%
- Question asked: What would make you more happy in your current job? Also on this list: More perks More support More incentives Less pressure to get so much done
- PEAK PERKS... The point here is that people have realistic ambitions and desires when it comes to perks It's not private jets and wads of cash, actually what people value most are the perks that will help them live their lives.
- Much-used term to describe something which I, personally, find highly subjective and unquantifiable. GEN X / CONNECTIVITY Nevertheless, I know what it probably looks like for me, but not what it looks like for ever member of the team., Options or working from home, flexible hours etc will all contribute, but in And there's definitely a trend - France email example / VW email example - response to always being connected? Employment rate is at an historic high, more women than ever are at work, so there's a need for many of us ESPECIALLY GEN X, to achieve a work-life balance. NOTE: it's not about slacking, it's about responsibilities
- Contentious and surprising - and almost certainly restricted to older workers FT backlash reference - check (£800/month 25yos for 40 years for income of £30k/yr) (Chartered Institute for Securities and Investments) Young people can barely afford the rent, let alone buying a house, let alone a pension
- Zero hours and the gig economy are not this??
- 31% said they'd like a boss who is a family woman or man themselves. 17% said they'd like a boss who enjoys a pint!
- Dell - 1 in 2 by 2020 (1 in 5 now) and the #1 thing they talk about wrt their EVP
- THE REST: This list is really one to use as a tickbox of easy, low hanging fruit (excuse the pun), we can all achieve as managers to contribute the happiness, well being and engagement of our staff. *Having a say = more important to North West than the national average
- Design note: Title slide
- Ethics - talk - especially important amongst millennials
- First Direct / Aviva - now will not work with any suppliers that will work with quotas to women on their board Recruitment ad with callouts to their ethics? VALIDATE Kenco - STopping people from getting in to gangs Brand positioning = what they do with commuinity = McDonalds?
- Customer service: poor hiring experience leaves 4 out of 5 candidates with a negative view of your brand 25% won't apply in the future 26% will share neg advocacy 30% less likely to buy products
- Mail chimp talk about their award winning support team, whilst enjoying a humorous riff on tech support stereotype
- Delloitte example: a week of decorating a local town. Mars:
- Hampshire County Council is one of the top five authorities in England for delivering children’s social care, employing more than 300 social workers. To help them recruit, they’ve made a serious of videos profiling their team, sharing their stories and showing how much they’ve made a difference in the community. Meet Joan: With her home in London, Joan Ndeleman made a conscious decision to work in Hampshire after being attracted by the amount of training on offer. Intending to work for the Authority for just a year or two, Joan is still a Hampshire County Council Social Worker five years on. These videos and stories deature across all Hampshire county council’s candidate attraction campaigns
- Fifty volunteers from the Newcastle office of business advisory firm Deloitte have taken part in a series of activities on behalf of four local community projects. - As part of the firm’s annual Community Day, the Deloitte staff came together to help out Hadrian School in Newcastle, Seascape Primary School in Peterlee, Mencap in Haswell, County Durham and Changing Lives. - At Hadrian School in Newcastle, a primary day school for pupils with learning difficulties, the Deloitte team helped to tidy and maintain the outdoor areas around the school including a wildlife garden, which is used by the school as an outdoor learning space. Another Deloitte team helped children at Seascape Primary School in Peterlee to design and make better use of a changing area and small garden space.
- DESIGN Q: Title slide font for “The dream job equation”?
- Sweden experiment: 6 hour working day experiment in Gothenburg North West = happy to work more days & more hours than any other region as part of ‘dream job’
- 25 days typically
- What creates the most happiness for employees? Culture? Job environment? How to spread team culture Gender? Who’s happier? Men or women? Age? Whose happiest?
- Design note: Title slide font for the THANKS