The document discusses how companies are failing to effectively market to women. It notes that women are the primary decision makers for consumer goods in 85% of households and influence 80% of household spending, yet over 70% of women feel advertisers don't understand them. The opportunity for brands is to shift from focusing on reach, repetition and relevance, to becoming more relatable, sparking meaningful reactions, and showing responsibility. Effective marketing to women requires understanding their separate language and way of being.
Black Twitter Fuels A New Consciousness and Movement among Black Millennials
Black Twitter is more than a trend, or group, it's a movement.
According to Edison research, "...many of the trending topics on Twitter on a typical day are reflective of African American culture, memes, and topics.”
Black Twitter Fuels A New Consciousness and Movement among Black Millennials
Black Twitter is more than a trend, or group, it's a movement.
According to Edison research, "...many of the trending topics on Twitter on a typical day are reflective of African American culture, memes, and topics.”
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Market to the Largest Generation in the U.S.: Millennials (Manta.com)Manta
Born between 1980 and the mid-2000s, millennials are the largest generation in the United States. While the droves of youngsters certainly spark debate regarding their attitudes, work expectations, lifestyle choices and more, the group is here to stay. To market to them effectively, small business owners need to understand what they’re all about.
During small business expert webinar—“Marketing to Millennials: It’s a Whole New Mindset”—you’ll learn all about how to crack their code with millennial marketing expert Brendan Shaughnessy, including but not limited to:
• Generation Y is grown-up. They're 75 million strong, with kids. And they have enormous spending power.
• Millennials don't respond to traditional marketing and advertising. Learn their languages of love and loyalty.
• Millennials are also creating a whole new mindset that's changing everything and influencing everyone.
We are all talking about the consumer revolution...how consumers are now becoming marketers for brands. However, when we look into this, is it really a new trend? Digital has certainly played a part in accelerating the process, so what are the fundimental rules we should look at?
Marketing to Moms presentation given by Kathy Murphy (Veritas Communications) and Ed Lee (com.motion) on the influences that surround the modern day mom - with a focus on health and nutrition.
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
INBOUND 2017: The New Content King is a Queen and She's an Influencer Tiffany Bukowski
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Market to the Largest Generation in the U.S.: Millennials (Manta.com)Manta
Born between 1980 and the mid-2000s, millennials are the largest generation in the United States. While the droves of youngsters certainly spark debate regarding their attitudes, work expectations, lifestyle choices and more, the group is here to stay. To market to them effectively, small business owners need to understand what they’re all about.
During small business expert webinar—“Marketing to Millennials: It’s a Whole New Mindset”—you’ll learn all about how to crack their code with millennial marketing expert Brendan Shaughnessy, including but not limited to:
• Generation Y is grown-up. They're 75 million strong, with kids. And they have enormous spending power.
• Millennials don't respond to traditional marketing and advertising. Learn their languages of love and loyalty.
• Millennials are also creating a whole new mindset that's changing everything and influencing everyone.
We are all talking about the consumer revolution...how consumers are now becoming marketers for brands. However, when we look into this, is it really a new trend? Digital has certainly played a part in accelerating the process, so what are the fundimental rules we should look at?
Marketing to Moms presentation given by Kathy Murphy (Veritas Communications) and Ed Lee (com.motion) on the influences that surround the modern day mom - with a focus on health and nutrition.
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
INBOUND 2017: The New Content King is a Queen and She's an Influencer Tiffany Bukowski
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Companies think they're marketing to
women - but they're not. They're not talking
to women. They don't know how to talk to
women. They really don't realize that women
have a separate language and a separate
way of being.
— Faith Popcorn
16. WITH LIMITED TIME, CONSUMERS USE
BRANDS
TO SERVE AS THEIR CHARITY OF
CHOICE,
THEIR VOICE, THEIR POLITICAL VIEWS,
ETC.
17. HOW DO WE APPLY
THIS TO OUR ROLES
IN MARKETING AND
MARKETING TO
WOMEN?
18. THE SUM OF A PRODUCT'S WORTH:
RELIABILITY: Product or service does what it says it’s going to do
INCLUSIVITY: Adoptable and available to those who are marginalized
AUTHENTICITY: Conviction and confidence in its mission/belief
INFLUENCE: Positive impact on a community and/or the environment
DESIRABILITY: Championed by peers, positive recommendations
31. FIND
1800 S. Brand Blvd, Suite 101
Glendale, CA 91204
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323.200.216 4
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FIND
1800 S. Brand Blvd, Suite 101
Glendale, CA 91204
CALL
323.200.216 4
CLICK
info@theshep pa r d.c o m
Editor's Notes
Thank you for being with us today!
HS & SS Introductions
We are going to flip the script ever so slightly and as women in marketing discuss how we can effectively market to women, by diving into a few quick stats that should be no surprise, but on paper hold some big truths…
Ladies we know this is no surprise, but that’s huge…
But even more poignant, ultimately 70 percent of consumers do not feel heard.
Are we asking them to participate and join the conversation?
Are we representing all women and considering their unique experiences?
Are we using imagery and words that they feel comfortable sharing?
Are we building them up?
Are we allowing them to build each other up?
Are we inviting men to take us seriously?
HEATHER: So Suzanne, I’m going to ask you a few questions, because as a founding partner of an agency where the staff is 66% women — what opportunity does the gap in marketing to women provide us as women in marketing, and how can we shift the narrative?
SUZANNE: to discuss total women example, aspirational yet achievable, heritage vs ethos,
and how with more women gaining a seat at the table using what we know, and how we are engaging with one another as a resource and valid opinion to not only market to women, but to be sensitive and inclusive of what it means to identify as a multifaceted woman
HEATHER:
Those all are all great points…
So as much as some of us may have loved watching MadMen, ladies they had it easy…
Because alongside the nuances of gaining a seat at the table ad having a voice…
today the world we live in today is more complex,
phone usage is up
on average people spend 3-4 hours in total searching…
Because alongside the nuances of gaining a seat at the table ad having a voice…
today the world we live in today is more complex,
phone usage is up
on average people spend 3-4 hours in total searching…
In fact…
Compared to 9% of males….
SUZANNE: why do you think that is?
HEATHER: Women in particular are looking to socialize and connect, and on the one hand time is limited so we divert to our phones, but on the other we don’t feel like media is directed towards us or understands what we need, then we are searching for something that ultimately isn’t there
And with limited time yet more information, brands have more to live up to… wouldn’t you agree?
SUZANNE: Yes! Especially in today’s political climate and yes because of time, which is commodity itself. We look to brands to identify who we are and what we believe.
PTTOW example…
As well as, how we give back to the community or the environment… because we don’t have time.
So, while we NEED information fed to us faster to keep up — as consumers, and as women, we expect brands to serve as advocates for our belief system…
SUZANNE: Heather, being our VP of marking and client strategy…how do you apply this, through meaningful conversations, without overcomplicating the process…
HEATHER: our ethos as an agency when marketing to women can be summarized in what we have coined —The sum of a products worth
But on a day-to-day basis when you are trying to run a performance marketing campaign, or segment social posts based on your target audiences…that’s a lot to implement, so…
SUZANNE: If we go back to our marketing text books…
SUZANNE:
SUZANNNE: As an integrated Marketing Agency we are committed to building connections, content, and community through every physical and digital experience.
Mattel example …. Gen X
We are going to share a few examples that are relatable, create a reaction and show responsibility that we admire,
openly discuss thoughts and reactions about these examples, and close with some Q&A. Does that sound good?
SUZANNE: Revlon example…
The non-celeb focused
DID They get it right…
So when it comes to marketing to women the dialogue needs to shift from accepting what was once marginalized to powerful, positive, and funny conversations about who we are and what we have to offer!
Its vulnerable, authentic and really human which evokes emotion and connection — its a lovely reaction to how hard it isn’t to let people in.
Now, we’re not saying make a mockery of every post or comment, but this was a great on-brand reaction to a male consumer whose whit/ignorance said it’s about me, and not about the monthly crap women go through. He couldn’t understand the coverup, and façade.
The CEO here does a great job of saying you can’t handle the truth, empowering women to feel less vulnerable and awkward about discussing their periods. Today BodyForm runs a “live fearless” campaign discussing everything from labeled taboos to your v-zone.
Kotex ad example…Period Pride: Kotex depicts blood as it is for the first time. Red. https://bit.ly/38WGkEX #EVEolution
Those are just a few examples, but are there any brands who are getting it right, which brands might be missing the mark or opportunity to reach women?
Or if you have any additional questions for us we’d love to hear from you guys.
