Firehouse Subs was looking to empower their over 1000 franchisees by giving them access to centralized data on their business performance. They partnered with Keboola to build an analytics platform called Station Pulse that connects data from various sources like POS, customer feedback, and weather. This gives each franchisee 24/7 access to review charts and graphs on key metrics like sales, benchmarks against other locations, and correlations to factors like weather. Arming franchisees with this operational data has helped increase year-over-year sales and improve customer experience metrics across Firehouse Subs locations.

1. FIREHOUSE SUBS
B E N C H M A R K S C O R E C A R D S F O R E V E R Y
F R A N C H I S E
C U S T O M E R
Q U O T E
C H A L L E N G E
“Working with Keboola
changed how we work with
our franchisees. By giving
them access to data we are
empowering them to make
decisions, that are best for
their business, which in turn
are better for our business as
a whole.”
-Danny Walsh, Director of
Reporting & Analytics
Firehouse Subs, the 11th fastest growing franchise of
2015 according to Entrepreneur Magazine, was looking
to put the power of data into the hands of their
franchisees. Instead of looking to the top for the
information their goal was to provide each of their
1000+ franchisee owners with insights into their own
operations and overall performance to better manage
their businesses.
A W A R D S
Firehouse
Subs
Hospitality
Technology
(HT) 2015
Restaurant
Breakthrough
S O L U T I O N
Firehouse Subs partnered with Keboola to create an analytics
platform called Station Pulse powered by Keboola
Connection (KBC.) The platform connects data from the point of
sale system, customer experience platform, call center feedback,
Yelp ratings, and weather, all by zip code, and puts all the
information in one easily accessible place. There was need not
only to centralize the data, but also incorporate the value of adding
third party applications such as elastic search for
keyword detection and weather augmentation to enrich that data
being presented to each local franchise. The data is then
easily consumed visually in charts and graphs through the
GoodData platform.
R E S U L T
Now franchisees have 24/7 access to review their restaurant(s) data
and an understanding of how to use this tool to monitor their
overall health and performance. By doing things like keeping an
eye on sales and sales KPIs, benchmarkingKPI’s against other
restaurants and noticing correlations to things like the weather and
community donations,franchisee owners can now use the data
given to them to run the most successful business possible. By
ensuring operators focus on the 10 metrics of the Station Pulse
Scorecard, year-over-year comparable sales have increased along
with all of customer experience metrics.
H I G H L I G H T S
1000+ franchise with
the same data
10 metric benchmark
scorecard
24/7 access to data