Uploaded byChris Lavigne
Fire Your Video Producer - INBOUND 2023 Deep Dive
Chris Lavigne advocates for empowering teams to produce their own videos, breaking down traditional barriers in video production. By leveraging advancements in technology, businesses can create meaningful content that fosters authentic connections with audiences. The aim is to shift the focus from relying on video producers to enabling everyone to participate in video creation, enhancing collaboration and creativity.
Fire Your Video Producer - INBOUND 2023 Deep Dive
- 1. Fire your video producer! ChrisLavigne How to Democratize Video Across Your Company Deep Dive Workshop
- 2. Hello!👋 I’m Chris Director ofProduction, Wistia
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- 5. I’ve been atWistia for 12 years. I’ve been making videos for 25 years.
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- 9. I'm not ona mission to create unemployment here. I’m not suggesting that you ACTUALLY fire your video producer or video agency. They are the maestro of movie-making, the director of dreams – they've got skills! Advancements in tools and technology are breaking down the barriers of traditional video production, empowering marketing teams to create compelling content with smartphones and user-friendly editing software. This democratization encourages collaboration, amplifies creativity, and allows brands to connect authentically with audiences. The power of video is now in the hands of all! This can help businesses focus their efforts with video producers and video agencies on even more impactful video endeavors. DISCLAIMER
- 10. We think videois great.
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- 12. What does making videoat Wistia look like?
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- 15. Make someone feelsomething
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- 26. • Complicated equipment •Need a film degree • Everything is expensive Video is hard
- 27. We believe 2things
- 28. 1. Video canhelp you grow your business
- 33. Don’t try togo viral… try to go helpful.
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- 35. 2. You cando this!
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- 41. • Answers aFAQ question • Scales support • Opportunity to make a connection
- 42. Did it goviral?
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- 46. Now that’s a hardworking video!
- 47. To make this witha video producer…
- 48. You can fireyour video producer
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- 56. Opportunity to makea human connection
- 57. Put a faceto the name!
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- 59. Support video isa great place to start your in-house video journey
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- 61. Everyone knows value ofwebinar.
- 62. Everyone says torepurpose your webinar content
- 66. To make this witha video producer…
- 67. You can fireyour video producer
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- 73. New tools arrivingdaily!
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- 79. Video editing isquickly becoming commoditized thanks to text-based editing and Artificial Intelligence
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- 83. Leave video voicemails •Make a personal connection • Using video to put a face to the name
- 84. Did it goviral?
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- 86. We think videois the best medium to get across some of our sales managers' personalities. It acts as a friendly ice breaker before a call or demo.” “
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- 90. Audiences are connectingmore to individuals than just brands
- 94. To make this witha video producer…
- 95. You can fireyour video producer
- 96. Chat GPT promptsfor a script
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- 118. When you havethe power to create awesome videos quickly, the audience can be smaller yet still impactful!
- 119. Video can helpyou grow your business.
- 120. You can dothis!
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- 126. Get in thedirector’s mindset
- 130. Here are somedirecting hot tips
- 131. Keep it light.Keep it positive.
- 136. Get used tobeing critical
- 137. Real people havelimits
- 138. Constructive criticism is betterthan apathy.
- 139. Do it untilyou get it right. (Your talent will thank you)
- 140. Good! Let’s tryit again!
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