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Steven Perdoch
  Caitlin Leleck
     Scott Lang
    Matt Lapes
   Alon Bendas
   Launched in May 2003
   World’s largest professional social network
   More than 120 million members
   Operates in over 200 countries
   Over $121 million in revenue as of Q2 2011
   Design a professional-looking profile
    ◦ Overview of current title, past positions, education,
      recommendations and more
   Build a professional network of contacts you
    can trust
   Find jobs and other business/career
    opportunities
    Both free and premium services available
   College students                  Age
                              35-54
   Recent graduates
                               36%          55+
   Business Professionals
                                            7%




                                              18-24
                                                 21%

                             25-34
                             36%
   Viadeo – over 35 million members
    ◦ Big in Europe, South America, and China
   XING – over 11 million members
    ◦ European markets, especially Germany
   Facebook – over 800 million members
    ◦ Worldwide
   Advertisement Model
    ◦ Market Solutions

   Subscription Model
    ◦ Hiring Solutions
    ◦ Premium Subscriptions

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Linkedin

  • 1. Steven Perdoch Caitlin Leleck Scott Lang Matt Lapes Alon Bendas
  • 2. Launched in May 2003  World’s largest professional social network  More than 120 million members  Operates in over 200 countries  Over $121 million in revenue as of Q2 2011
  • 3. Design a professional-looking profile ◦ Overview of current title, past positions, education, recommendations and more  Build a professional network of contacts you can trust  Find jobs and other business/career opportunities  Both free and premium services available
  • 4. College students Age 35-54  Recent graduates 36% 55+  Business Professionals 7% 18-24 21% 25-34 36%
  • 5. Viadeo – over 35 million members ◦ Big in Europe, South America, and China  XING – over 11 million members ◦ European markets, especially Germany  Facebook – over 800 million members ◦ Worldwide
  • 6. Advertisement Model ◦ Market Solutions  Subscription Model ◦ Hiring Solutions ◦ Premium Subscriptions
  • 8. Corporate Solutions ◦ LinkedIn Recruiter ◦ LinkedIn Jobs Network ◦ LinkedIn Talent Direct ◦ LinkedIn Recruitment Advertising ◦ LinkedIn Career Pages  Advantages for the company: ◦ Find top candidates ◦ Distribute Jobs ◦ Promote brand
  • 9. LinkedIn offers 4 types of Accounts ◦ Basic (free) ◦ Premium for Business ◦ Premium for Job Seekers ◦ Premium for Recruiters and Employers
  • 10. For Businesses… ◦ Business - $24.95 per month ◦ Business Plus - $49.95 per month ◦ Executive - $99.95 per month  For Job Seekers… ◦ Job Seeker Basic - $19.95 per month ◦ Job Seeker - $29.95 per month ◦ Job Seeker Plus - $49.95 per month
  • 11. For Recruiters and Employers… ◦ Talent Basic - $49.95 per month ◦ Talent Finder - $99.95 per month ◦ Talent Pro - $499.95 per month
  • 12. Revenue by Product: Hiring Solutions $ 58,620,000 48% Marketing Solutions 38,570,000 32% Premium Subscriptions 23,850,000 20% Total $ 121,040,000 100%
  • 13. From a year ago… ◦ Revenue grew 120% Revenue by Product: 2011 2010 Hiring Solutions $ 58,620,000 $ 21,723,000 Marketing Solutions 38,570,000 18,308,000 Premium Subscriptions 23,850,000 14,864,000 Total $ 121,040,000 $ 54,895,000
  • 14. From a year ago… ◦ Membership grew 61% Growth of LinkedIn Memberships 140 120 120M 100 (in millions) 80 60 65M 40 40M 33M 20 0.081M 1.6M 4M 8M 15M 0 Dec. '03 Dec. '04 Dec. '05 Dec. '06 Dec. '07 Dec. '08 May '09 April '10 June '11
  • 15. More selective job listings  Better use of LinkedIn Answers  LinkedIn Career Services ◦ Resume Tips ◦ Profile Assistance ◦ Development Tips  Virtual Career Fair
  • 16. Make part of premium subscriptions  Companies set down specific criteria for their job listings  LinkedIn filters job listings so that only applicants that meet these criteria are passed through  Would allow for only the best candidates to apply to jobs
  • 17. Allow applications of users that follow specific companies to rise to the top of resume listings for that company  Set up question and answer sections on company profiles for followers to take to show how interested in the company they really are ◦ Separates those that are truly interested in working for the company from those only interested in a job
  • 18. Free to users  Create a special feature that attracts companies to questions about them or their industry ◦ Allows companies to interact with users that could be good fit for company that are not currently looking into it  Question Alerts ◦ Would allow companies to answer questions about themselves or how they operate within the industry
  • 19. Offer charge service for users to upload their official resumes to be graded by LinkedIn personnel  Allow for basic resume examples to be available that were developed by companies on LinkedIn ◦ Companies can show how they want resumes to look so that only content is different, not structure ◦ Users can see how to update/structure their resume to look more attractive to those companies they want to work for
  • 20. Develop tips/ a crash course to refer to when making your profile ◦ Highlight what aspects of your life to consider including in your profile ◦ Tips on organization of your profile and wording
  • 21. Analysis of logistics required ◦ Could be very resource intensive  Offer at a premium if possible but expensive  If reasonable, make it free to start as LinkedIn learns about the process  If enough value added features are developed make it a premium service
  • 22. Offer charge service to make common interview questions available to review  Provide structured answers to show how interview questions are properly answered  Provide mock interviews through Skype so users can practice interview techniques
  • 23. Additional Development Options: ◦ Cover Letters ◦ Thank You Letters ◦ Proper Email Techniques ◦ Proper Memo Techniques
  • 24. Think of it as speed dating online through web chat ◦ But you get a job instead of dinner  Organize by region ◦ Maybe many companies, maybe one large company
  • 25. Charge to sign up for the event  Incentives to participate as well ◦ Feed back from employers about what they liked and didn’t like about you ◦ Feed back about how employers were to interact with

Editor's Notes

  1. Cool Facts:-As of June 30, 2011, professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.-The website is currently available in ten languages: English, French, German, Italian, Portuguese, Spanish, Russian, Turkish, Romanian, and Japanese.
  2. -Connections can be made by manually entering email addresses, searching your email contacts, searching for colleagues from current and past employers, and by adding people to join who are currently not on LinkedIn.-LinkedIn also has a mobile application to stay connected on the go (network updates, messages, invitations.. Etc)-LinkedIn also has groups that you can join groups, industry-specific or any group that shares your interests. You can start discussions and contribute to existing ones as well.-Helps to control and manage your professional image on the internet
  3. Cool Facts:-80% of companies use social media for recruitment and 95% of them use LinkedIn.-More than 2 million companies have LinkedIn Company Pages.-As of June 30, 2011, LinkedIn counts more than 6.5 million students and 9 million recent college graduates around the world as membershttp://blog.hubspot.com/blog/tabid/6307/bid/23879/12-Awesome-LinkedIn-Infographics-in-2011.aspx
  4. XING - http://corporate.xing.com/english/investor-relations/basic-information/qas/#c456Viadeo - Viadeo's strategy is based on a “glocal” approach, assuming that most professionals do business locally. They are mainly focused on Europe and BRIC countries.*Note that whileFacebook does have a lot of users, they are not primarily a professional social networkOne thing that should be noted is that while these competitors appear small to LinkedIn (120 million users), they are still taking away incremental revenues that LinkedIn could be receiving. Facebook especially, could pose as a threat. With its massive user base and well equipped employees, it is well positioned.
  5. Marketing Solutions. Revenue from our marketing solutions is derived primarily from fees we receive from marketers, principally advertising agencies and direct advertisers, for display and text ads on our website. We also provide a self-service advertising solution that allows marketers to directly create and place ads on prominent pages on our website. Revenue from display or text ads is generally recognized when the advertisement is displayed on our website.
  6. Hiring Solutions. Revenue from our hiring solutions is derived primarily from the sale of our LinkedIn Corporate Solutions and LinkedIn Jobs products. We recognize the net revenue from sales of LinkedIn Corporate Solutions ratably over the subscription period, which is typically 12 months and billed annually, quarterly or monthly. We also sell LinkedIn Jobs on our website to enterprises and professional organizations of all sizes. These jobs are generally posted for 30 days, and revenue from individual job postings is recognized over the same period. (Information found on 10Q report for quarterly period ending June 30, 2011)
  7. Premium Subscriptions. Revenue from our premium subscriptions is derived primarily from online sales of our Business, Business Plus and Executive subscription products. We offer our members monthly or annual subscriptions. Revenue from our premium subscriptions is recognized ratably over the contract period, which is generally one to 12 months.  http://www.linkedin.com/subscriptionv2?displayProducts=&trk=hb_ft_upyracct
  8. A Basic account is for anyone who wants to create and maintain a professional profile online. With a premium account, you can send InMails to reach anyone on LinkedIn, get hundreds of additional search results, save and organize profiles, and see more information about who's viewed your profile. https://help.linkedin.com/app/answers/detail/a_id/71
  9. A Basic account is for anyone who wants to create and maintain a professional profile online. With a premium account, you can send InMails to reach anyone on LinkedIn, get hundreds of additional search results, save and organize profiles, and see more information about who's viewed your profile. https://help.linkedin.com/app/answers/detail/a_id/71