With SpendLead we want B2B marketers to engage with a professional audience of buyers around relevant content sought by buyers to make educated decision.

1. Find and be Found
For Marketers

2. © SpendLead Inc. Confidential
56%
time spent during the buying process searching for or
engaging with content
; Source: IDG research

3. © SpendLead Inc. Confidential
37%
B2B buyers finding Google and supplier sites useful for
content search albeit being most popular channels
; Source: Accenture “2014 State of B2B Procurement”

4. © SpendLead Inc. Confidential
60%
level of completion of typical purchasing decision prior
having a conversation with a supplier
; Source: Harvard Business Review “The End of Solution Sales” July 2012

5. © SpendLead Inc. Confidential
12%
B2B buyers wanting to meet in person with a sales
representative
; Source: Accenture “2014 State of B2B Procurement”

6. SpendLead is the most direct way
for professional buyers and
B2B marketers to find and
engage with each other.

7. • Solution facts
• Business cases
• White papers
• Success stories
• General news
Content
video, pdf, meet ups
Marketers
Buyers
Buyers
Marketers
Community
exchange
Big data
analytics
• Vendor peer reviews
• Direct peer access
• Peer performance
• Best practice content
Produce
Consume
• Leads
• Exact topic of interest
• More information request
• Direct vendor access
• One on one private exchange
• Custom information
Information Match Making
- category and country -
Information Supply
Information Demand

8. Content Focused
Intelligent
Lead Generation
Platform
SpendLead offers B2B
marketers real time feedback
and qualified sales leads from a
targetable professional
audience of buyers they chose
to reach by sharing original or
repurposed content.

9. EXAMPLE:
Looking at expanding business into new markets?
Add to your selected
products / services
categories the countries /
regions you are looking at for
expansion
Post tailored message in the
targeted country local
language and add custom or
repurposed content from your
content management
sources
Collect leads from content
engagement in your message
box, transfer leads to sales,
and deep dive on content
engagement behavior
through analytics
+

10. Real Time Intelligent Lead Generation
Discover:
dedicated
professional
buyers on one
platform
• One-stop access to current and potential customers in targeted geographies
• Company-wide transparency and control of content being shared
• No more cold calls or dubious leads database: real time analytics on buyers’ interest
• No more trying to fit with general B2C campaign
• No obscure CPC or CPM
Target:
category and
geographical
preferences
Test:
immediate
feedback on
content
relevance

11. CRM
Content
Social
Networks
Social
Media Mgmt
System
Lead data
Contacts
Complementary solution enabling your digital transformation
SAMPLES

12. • Unlimited category selection
• Geographical targeting
• Multimedia drag and drop
• Posts cloning
• In app messaging
• Individual and mass invitation
• Analytics
SpendLead is free to use for as long
as you want, with an unlimited number
of people and for an unlimited usage.
• Industry targeting
• Social Media Management Systems integration
• CRM integrations
• Content publishing workflow
Free includes
All of these great features:
Coming soon
We are working on these for you:
0
$

13. Cost Per Lead1.99
$
• First, last and company name of buyer
• Post of interest
• Open channel of communication from contact initiated by the buyer
OPTIONAL

14. Capitalize
On Your
Professional
Network
19.9
1.99
Sign up
bonus
For each
accepted
invitation Invite prospects, clients
and colleagues and
pay for your leads
while generating
massive savings. Who
knows, you may never
have to use your credit
card!
$
$
Did you know that at $1.99 a
SpendLead qualified lead is over
100X cheaper than the $272
average B2B lead cost?
Source: AdAge B2B Marketing Fact Pack 2014

15. All you have to do is go online,
sign up for free and enjoy SpendLead!
www.spendlead.com