9. Tapping Into Resources
• Video
• Getting started kits
• Prepared press releases & articles
• Bi-weekly newsletters
• Swag, swag and more swag – make it visible
16. • Hosted over two days in two different
locations
• Cheerleaders to engage folks walking by &
initiate conversation about Change Day
• All helpers dressed in ERad orange, including
the service dog
• ‘Inspiration Station’ – folks could look at what pledges have been already
made, in order to help inspire their own
• Change Day Music playlist in back ground:
– A change would do you good- Sheryl Crow
– Changes- David Bowie
– Wind of Change- Scorpions
– Happy- Pharrell
– Beautiful Day- U2
– Born this Way- Lady Gaga
– Anything- Hedley
– One Love- Bob Marley
– Somewhere over the Rainbow- Israel Kamakawiwo
25. What Could be Improved?
• Purpose of Change Day more clear
– Word “pledge” connotes a donation of some sort
• Increase awareness of executive support
– Removing the need for permission to participate.
– Ensuring people at the grassroots truly
understand.
– Giving permission for Ambassadors within an
organization to come together.
36. Pledge cards (big and small)
Social Cards
Pins
Tissues
Lanyards
Posters (big and small)
E-mail us: changedayab@gmail.com
37.
38.
39.
40. Have a great rest of day everyone!
Let us know how things go!
See you hopefully
on February 16, 2016
@keetcanada
Editor's Notes
This is who I am! Before we introduce our guests I want to set the context for us!
Just restate what change day is. People need to clearly know they can pledge leading up to change day and that on change day itself we hope to have a bash and celebrate the number of pledges we got.
A group of passionate health care providers, from 12 associations and organizations, came together and wanted to ask Albertans how they want to make a change for their health or the healthcare system.
Change Day AB is all about engaging patients, citizens, community groups and healthcare providers to make a pledge for change.
Change day is on April 4th but you can pledge leading up to the date.
CK & TL: Introductions
We are going to look at what worked well and what we could improve for Change Day BC.
Let’s start by looking at what worked well….
TL
TL
CK
The distributed leadership was truly key for this campaign and our Ambassadors did all sorts of things to promote Change Day BC. Here are some of the things our Ambassadors did….
CK
CK
CK
CK
CK
CK
CK
CK
CK
CK
CK
CK
CK/TL
CK
We wanted the celebration of Change Day BC to be decentralized, not focused in one area.
We asked teams to send us their plans for their Change Day BC celebration and then we crashed their party!
BC Cancer Agency really ran with this – we crashed a whole lotta parties.
Tracy’s going to share more about that and answer any questions you may have for one of our shining star ambassadors.
TL – sharing her story