Graduate prospects media pack 2013

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Graduate prospects media pack 2013

  1. 1. Graduate Prospects Media Pack Working together with employers for successful graduate recruitment
  2. 2. 02 Work with the experts Prospects begins a relationship with students earlier than any other media owner and nurtures that relationship from the time a student applies for university right through to securing their first graduate job. Prospects.ac.uk is the starting point in a student’s career search, influencing career decisions long before the job search and application process begins. For the past forty years, our unique position at the heart of the HE sector and close partnership with UK careers services has meant that we have an unrivalled presence at 100% of UK universities. Online, on campus and in print we are unmatched – the stats speak for themselves. 5 Million 1.6 Million 1.4 Million 100,000 32,000 1.2 Million ABCe audited page impressions per month – double that of our closest competitor. unique browsers every month. registered users who can be directly targeted with advertising and opportunities. distribution of print and digital magazines. registered final year students, over a third of the graduating cohort. social media users.
  3. 3. 03 Success in 2012 Innovation for 2013 Smarter, more intuitive and targeted online advertising based on the most up-to-date intelligence on web visitor behaviour. Steered 1 million users every month towards the right career with our trusted careers advice content and planning tools. 200% increase in applications made via Prospects.ac.uk. Interacted with over 32,000 active job-seekers on Twitter, Facebook and LinkedIn. Gained over a quarter of a million new My Prospects registrants. Investment in an industry-leading email platform increasing email deliverability by up to 20%. An enhanced work experience package, focused on equipping students with essential employability skills. A mobile job search platform giving students and graduates access to your vacancies wherever they are. Why we’re different Last year we made it a priority to make our huge website traffic work harder for advertisers. We’ve seen our commitment pay off, with record numbers of high-calibre graduates searching and applying for jobs via Prospects.ac.uk. We remain the only graduate careers website to fully integrate our trusted careers content - written by university careers advisers - with relevant advertising. That way you can be confident of targeting motivated, commercially-aware candidates with the right skills and knowledge to suit your needs. In 2013 we know we can do even more to develop innovative ways to connect you with the future of your business.
  4. 4. 04 70% 23% 3% 4% Bachelor degree Postgraduate A-Level HND/HNC Our audience Our audience may be large, but this doesn’t come at the expense of quality. 9 out of 10 visitors to Prospects.ac.uk expect to achieve a 2:1 or higher and over 25% of our registrants are from ‘Top 30’ universities. We have a unique and exclusive relationship with the NUS, registering over 120,000 students per year, raising brand awareness at every stage of the career planning process - from pre-university to final year. Plus with 35% of traffic to Prospects.ac.uk coming from international sources, our reach is truly global. From first-year students looking for work experience to motivated graduates, Prospects gives advertisers access to high-calibre, multi-lingual candidates with the skills to operate in the global marketplace. A quarter of My Prospects registrants have studied at a Top 30 UK university. Prospects is the market leader in postgraduate recruitment providing recruiters access to high calibre job-seekers to fill more specialist roles. Our prominence with a pre-university audience means we work to raise awareness of your brand at every point of the career planning process. The pie chart shows the breakdown of the highest level of qualification achieved by our registrant base.
  5. 5. Audience interests Across every single key sector, students and graduates know they can find more job opportunities on Prospects.ac.uk than anywhere else. That’s why traffic to our site is more than triple of that received by our nearest competitor.* The graph on the right shows the number of monthly visitors seeking roles in specific sectors on Prospects.ac.uk versus our nearest competitor, Milkround. Advertising&Marketing Banking&Finance Engineering IT Retail&Sales Business&Management 195k 165k 66k 119k 65k 198k 53k 47k 18k 31k 37k 105k Traffic - Prospects Traffic - Milkround * Monthly visitor numbers based on data from NORAS 2012 survey and latest ABCe audited unique browser figures. 05
  6. 6. 06 Targeted engagement 195k119k 165k198k 66k 176k115k 147k209k 141k Monthly visitors * Target more industry specific students and graduates with Prospects.ac.uk than any other graduate site through dedicated vacancy listings, display advertising and in-content widgets. * Monthly visitor numbers based on data from NORAS 2012 survey and latest ABCe audited unique browser figures. Registered job-seekers Promote your opportunities to active job-seekers in your industry with targeted, solus email campaigns, sector-focused newsletters and digital products. Business & Management IT Engineering Banking & Finance Advertising & Marketing
  7. 7. 07 Online On campus Social media Mobile The complete multi-media package A truly integrated approach Students and graduates are a diverse bunch with different media preferences. That’s why we offer a multi-media approach to graduate recruitment. All of our recruitment packages enable you to reach your audience on campus through our long-standing print products, online via Prospects.ac.uk and social media channels, or through innovative digital publishing. Plus, with the launch of our mobile job search platform we really can now connect students and graduates with your opportunities wherever they are. Whether you have a two-week undergraduate internship or a vacancy for a full-time experienced hire, we can help you reach the largest and most diverse range of students and graduates.
  8. 8. 08 1.4 millionunique visitors to Prospects.ac.uk every month Audience on-campus readership 100,000 display advert display advert or profile 1 millionemail subscribers receive the magazine at strategic points three times a year Product Print Digital Online in digital magazine, compatible with mobile and tablet devices employer profile & vacancy listings online for 12 months Booking deadline 26 July 2013 Live date 27 September 2013 Prospects Directory Package The multi-media package from Prospects Directory offers your brand exposure to more than double the number of students and graduates than available through any other media owner. As the original and most trusted source of graduate careers advice, we’ve seen more students and graduates engage with your opportunities than ever before through the launch of Directory digital. Plus, with options for a year-long presence on Prospects.ac.uk as part of the standard package, Prospects Directory gives you the unrivalled reach and results you demand for successful graduate recruitment.
  9. 9. Booking deadline 16 August 2013 Live date 30 September 2013 Work Experience and Internships Package This year, we’re excited to announce the launch of an enhanced Work Experience package – unique in the market – designed to equip first and second year students with essential employability skills. We know that it’s more important than ever for graduates to come to employers with a sharp commercial awareness and a drive to succeed. The Work Experience and Internships package will engage with ambitious, career-focused students right at the start of university life – providing employers with a dedicated platform for raising brand awareness early on. 1.4 millionunique visitors to Prospects.ac.uk every month Audience on-campus readership 30,000 display advert or profile 300,000email subscribers receive the magazine at strategic points three times a year Product display advert in digital magazine, compatible with mobile and tablet devices work experience listing online for 12 months 09 Print Digital Online
  10. 10. Booking deadline 12 July 2013 Live date 23 September 2013 Prospects Law Package With the Prospects Law package, your firm can benefit from truly unrivalled student engagement. Not only is your vacancy featured on Prospects.ac.uk with average monthly visitor numbers of over one million, 20,000 copies of our sought-after print publication are placed into the hands of motivated students at law fairs and through law schools right across the UK. As the comprehensive guide to all stages of the recruitment process, Prospects Law is your one-stop shop for effective promotion of your firm profile, vacation schemes and training contracts. 10 1.4 millionunique visitors to Prospects.ac.uk every month Audience on-campus readership 20,000 display advert or profile 100,000 training contract listing email subscribers online for 12 months Product Print Digital Online display advert in digital magazine, compatible with mobile and tablet devices
  11. 11. employer profile vacancy listings display advertising in-content editorial widgets sector sponsorship spotlight features Web and Online Prospects.ac.uk is the UK’s biggest and busiest graduate careers website. With 1.4 million unique visitors and over 5 million page impressions every month, we can get your vacancies exposure with more than double the number of jobseekers than our nearest competitor. Our web offer is constantly evolving in response to user behaviour and the latest best practice guidelines. Employers can now choose from a suite of new web advertising options to ensure maximum exposure for their opportunities. 11 32,000+Facebook, LinkedIn and Twitter followers Audience unique visitors to Prospects.ac.uk every month 1.4 million 1.3 million added value promotion email subscribers for job vacancies, company profiles and graduate schemes Product Web Email Social media targeted solus email messaging monthly newsletter segmented by graduation year, subject studied, university and sector interest
  12. 12. With forty successful years of graduate recruitment under our belt, we know our recruitment solutions work. Whether you’re looking to recruit one hundred graduates for your annual intake or need that one special candidate to start next week, your personal account manager will work with you every step of the way to get the results you want. “We’ve had a phenomenal response to our advertising with Prospects, by far the largest drivers in terms of response have been the Directory and the website which have delivered over 100 more applications that any other source.” Catherine Stoneman Recruitment See the results for yourself Get in touch To find out for yourself, get in touch with us today. sales@prospects.ac.uk 0845 077 1966 www. prospects.ac.uk @prospects “During the key September-December period, from all our graduate media Prospects not only generated the most traffic to our client’s graduate site but also the highest quality traffic from a Google Analytics perspective.” David Walstow | Digital Account Manager, SMRS 12 “The service that we received from Prospects was second to none. The quality of candidates that Prospects found us was extremely high and far outweighed our expectations. We recruited three excellent members of staff.” Gary Wells | Tower Hamlets Coordinator, Toynbee Hall

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