Financial Instituons
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The document discusses the history and regulation of life insurance in India. It notes that life insurance first came to India from England in 1818 when the Oriental Life Insurance Company was established in Calcutta. No legislation regulated the insurance business in India until 1912, when the Life Insurance Companies Act and Provident Fund Act were passed, providing the first regulations for life insurance.
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Financial Instituons
- 1. •Life insurance in its modern from came to India from England in the year 1818 •Oriental life insurance company, started by Europeans In Calcutta was the first Life Insurance company on Indian soil. •Before 1912 India had no Legislation to Regulate Insurance Business. •In the year 1912, the life insurance companies act the provident fund act were passed.
- 2. Media used for Advertisement TV Commercials Radio Print Media Internet Newspaper
- 3. Effectiveness of Advertisement Brand Establishment Primary Market Growth Customer Loyalty Combating the Competition New Markets
- 4. BRAND PROMOTION Life Insurance Corporation industry hires social media agency for the brand promotion to reach out customer in a better way. They have newspaper advertising agencies such as Times of India , The Hindu , The Assam Tribune. They also perform effective ads campaigns and TV commercials which include the tagline “ together we can”.
- 5. CONCLUSION From the above analysis it has been observed that the advertisements helps to grow the company as well as helps to reach the maximum people as much as the company can.