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The company plans to expand into the outdoors and extreme sports markets by revamping their social media presence and creating a mobile application. They will update Facebook, Twitter, Google+, and Linkedin with relevant content about extreme sports and outdoor activities. A budget of $675,000 is allocated for these social media updates, a mobile app, special events, and other expenses. The company expects their social media numbers to grow significantly within a year as a result of their new advertising strategy.
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The company plans to expand into the outdoors and extreme sports markets by revamping their social media presence and creating a mobile application. They will update Facebook, Twitter, Google+, and Linkedin with relevant content about extreme sports and outdoor activities. A budget of $675,000 is allocated for updating social media, developing a mobile app, sponsoring special events, and other expenses. The company expects their social media numbers to grow significantly within a year as a result of their new marketing strategy and presence in the outdoor enthusiast market.
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THE WALT DISNEY COMPANYDISNEY DEPARTMENT OF BUSINESS AND EDUCATI.docx
THE WALT DISNEY COMPANY
DISNEY DEPARTMENT OF BUSINESS AND EDUCATION
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Professor Roger Sullivan
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51 Executive Summary
5New Division Definition:
5New division Mission:
5New division Vision:
5New division Value Proposition:
5Key Assumptions:
5Final Business Model Projections (Over 3 Year Planning Period):
62 Parent Firm and Purpose and Name of New Company Division
63 Name & Composition of New Product/Service
64 Product/Service Differentiation
65 Target Market and Customer Needs
66 Competitive Advantage and Table of Competitors
77 New Division Mission Statement (Differentiation from Competition)
78 Vision Statement (New Division with 3 Year Future Focus)
79 Value proposition (Guiding New Division Strategic Direction)
710 Vision/Mission (Alignment Between New Division and Parent)
711 Division's Strategic Direction
712 Culture (New Division)
713 Social Responsibility (New Division)
814 Ethics (New Division)
815 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment)
916 Key Milestones Timeline Graph
917 Market Position vs Competitors Statement
918 Marketing Perceptual Map
1019 SWOTT Analysis (Internal Forces and Trend Factors)
1120 SWOTT Analysis (External Forces and Trend Factors)
1221 Supply and Value Chain Analysis
1322 Change Adaptation (Parent Firm’s Example)
1323 Change Adaptation (How New Division Will Adapt To Crisis Example)
1324 Leverage Core Competencies and Resources
1325 Major Issues, Hypothesis, 3 Research Questions and Analysis
1326 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis
1427 Three Major Assumptions
1428 Risk and Change Management Plan
1429 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One
1530 Balanced Scorecard ( Customer value perspective) Quadrant Two
1731 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three
1732 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four
1833 Potential Risks and Mitigation
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1834 Ethical implications of solutions
1935 Contingency Strategy and Funding
1936 Communication Plan Template
2037 Monitor and Control Your Strategic Plan Using Your Balanced Scorecard
2038 Short Term Objectives
2039 Functional Tactics
2140 Marketing Strategies and Tactics
2141 Information Technology Strategies and Tactics
2242 Ethical Issues Faced By the Organization
2243 Legal and Regulatory Issues Faced By the Organization
2244 Corporate Social Responsibility (CSR) (Four)
2245 Impact of Triple Bottom Line (People, Planet, & Profit) On Strategic Plan & It’s Implementation
2246 Reference/Resource Page- Current & Past Core Course UOPX Textbooks
2247 Reference/Resource Page- External Resources
2248 Reference/Resource Page- Graphic/Photo/Logo and Other References
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THE WALT DISNEY COMPANYDISNEY DEPARTMENT OF BUSINESS AND EDUCATI.docx
THE WALT DISNEY COMPANY
DISNEY DEPARTMENT OF BUSINESS AND EDUCATION
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BUS/475
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Professor Roger Sullivan
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(DEBGD)
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5Final Business Model Projections (Over 3 Year Planning Period):
62 Parent Firm and Purpose and Name of New Company Division
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66 Competitive Advantage and Table of Competitors
77 New Division Mission Statement (Differentiation from Competition)
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710 Vision/Mission (Alignment Between New Division and Parent)
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712 Culture (New Division)
713 Social Responsibility (New Division)
814 Ethics (New Division)
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916 Key Milestones Timeline Graph
917 Market Position vs Competitors Statement
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- 1. WHAT ARE WE DOING? & In our logo you can clearly see an active person running outside, yet we advertise to the 9-5 working crowd through the medium of television?
- 2. GOALS To expand into the outdoorsy and extreme sports markets. We plan on revamping our social media to target these new markets.
- 3. OUR SOCIAL MEDIA PRESENCE
- 4. OUR STATS: Facebook Likes: 65,296 Twitter Followers: 3,959 Google+ In Peoples Circles: 58 and 86 plus ones. Linkedin 565 infollows
- 5. CHANGES: Edit Facebook, Twitter and Google+ with relevant content (extreme sports videos, quick facts for out door activities etc.) Edit Linkedin with the necessary information on new company strategy (new employees, divisions or offices and update company description).
- 6. ENERGY BREAKS As we stated earlier we are expanding into new markets not dropping old one. Our Energy Break program in geared towards the 9-5 working crowd. (television commercials have already aired). http://www.5hourenergy.com/energybreak/
- 7. MOBILE APPLICATION We plan on adding a mobile application in 2013. Can be used to find trails for hiking, biking, etc. And To keep up with 5hr Energy news and events.
- 8. SPECIAL EVENTS 5 km Concert Fundraising Events Charity Events
- 9. BUDGET Updating social media sites= $100,000 Mobile Application= $75,000 Energy Break team wages and transportation= $150,000 Special Events= $300,000 Other Expenses= 50,000 Total= $675,000
- 10. EXPECTATIONS With our new presence in the advertising world we expect our social media numbers to be close these estimates in 1 year: Facebook: 100,000+ likes Twitter: 5,000 followers Google+: in 1,000 peoples circles Linkedin: 1,000 infollows