KickApps offers a comprehensive social strategy service to help brands build effective engagement strategies on social media. Their expertise includes analyzing competitors, developing recommendations tailored to business goals, and providing ongoing support and audits to ensure optimal performance. The process begins with an in-office consultation and culminates in a detailed report outlining action steps and ROI metrics.

1. KickApps Social Strategy Offering
Spring 2011
A KIT Digital Company
www.kickapps.com

2. You have questions. We have answers.
KickApps Social Media Strategy team is here to help
you figure out the best possible solution for your
brand before you start building.
It’s a wise investment that will wind up saving you
both time and money.
The following pages outline all the questions we can
answer for you.
A Kit Digital Company

3. KickApps Social Strategy team offers
WHAT IS THIS THING EDUCATION seminars on a variety of
CALLED SOCIAL topics for small or large groups. We’ll
MEDIA? HOW DO I explain the difference between social
KNOW IF I’M DOING engagement (which can happen on your
domain) and social media (which often
IT RIGHT? refers to outside sites)
A KIT Digital Company

4. HOW’S MY KickApps Social Strategy team offers a
COMPETITION full RESEARCH report including
DOING? WHAT ARE competitive, category and SWOT
ALL THESE PEOPLE analyses. We have relationships with
SAYING ABOUT MY Radian 6, Google Analytics and
Omniture for more data-driven
BRAND WHEN I’M engagements.
NOT LISTENING?
A KIT Digital Company

5. KickApps Social Strategy team takes
the research we’ve compiled and
COMMENTING? develops an engagement STRATEGY
for your brand. We start by figuring out
USER VIDEOS?
your business goals and your staffing
FACEBOOK PAGES? capabilities. From there we’ll develop a
ACK! WHAT SHOULD set of recommendations on which tools
I DO FIRST? to use and when, along with a series of
suggested promotions to get them
going.
A KIT Digital Company

6. KickApps Social Strategy team uses our
proprietary Social Selling plan to help
WHAT GOOD IS you determine the best STRATEGY for
using the social web to increase
HAVING ALL THESE
revenue. We’ll even show you how to
“FANS” IF NONE OF design your site to optimize this
THEM ARE BUYING behavior, and explain why it’s important
ANYTHING? to include both offensive (proactive) and
defensive (reactive) components in your
social engagement strategy.
A KIT Digital Company

7. WHAT SHOULD WE KickApps Social Strategy team can help
BE POSTING? WHO you PLAN your social media content
strategy: everything from editorial
IS GOING TO BE calendars to organizational charts to
POSTING IT? WHAT’S finding (and explaining) the roles and
A COMMUNITY responsibilities of a community
MANAGER? manager.
A KIT Digital Company

8. HOW DO WE KickApps Social Strategy team can help
ACTUALLY BUILD OVERSEE the design and user
experience to ensure your sites are
THESE SITES? AND meeting your “Social Selling” goals.
HOW DO WE LET We’ll also advise you on ways to
PEOPLE KNOW THEY PROMOTE your new sites so your
EXIST? customers can find them.
A KIT Digital Company

9. KickApps Social Strategy team offers
full SUPPORT for your social
OUR SOCIAL SITES engagement programs. Everything from
coaching to training to best practices.
KEEP GROWING. We can also help you identify your most
HOW DO WE KEEP influential community members so you
UP WITH THEM? can turn them into Brand Evangelists
who’ll help you in your marketing
efforts.
A KIT Digital Company

10. KickApps Social Strategy team can help
HOW DO I KNOW IF you DETERMINE ROI on each new
THIS IS WORKING? project. That means figuring out what’s
CAN I MAKE ANY realistic and which results each of your
internal audiences are most interested
MONEY OFF OF IT?
in.
A KIT Digital Company

11. WE’VE HAD THIS KickApps Social Strategy team can
SITE UP FOR SIX perform a SOCIAL AUDIT to determine
where your brand’s social engagement
MONTHS-- IS IT plan is at. We’ll look at what’s working,
STILL WORKING? what’s not, what’s changed in the past
WHAT ELSE SHOULD six months and how you should react to
WE BE DOING? it.
A KIT Digital Company

12. CAN I GET HELP ON
AN ONGOING BASIS, KickApps Social Strategy team offers
SOMEONE TO CONSULTING on all matters social for
ADVISE ME a relatively modest monthly fee. We are
WHENEVER available on-site, via video conference
or over the phone.
SOMETHING COMES
UP?
A KIT Digital Company

13. The ideal engagement starts with our
Social Strategy team visiting your
offices and meeting with all your key
decision-makers. Everyone from sales
WHAT CAN I EXPECT to marketing to IT. We’ll then deliver a
IN TERMS OF detailed report with analyses,
DELIVERABLES? conclusions and recommendations.
Once you’ve reviewed the report and
our recommendations, we can decide
which features and programs to
move forward with.
A KIT Digital Company

14. WHAT DOES YOUR PROCEDURE LOOK
LIKE? WHAT CAN I EXPECT AT EVERY STEP?
A KIT Digital Company

15. SOCIAL STRATEGY TIMELINE
1. We visit your office to learn more about 6. You decide which components you
your company. want to move ahead with and we
engage our Production teams.
2. We conduct research on you and your
competitors. 7. We offer guidance on everything from
staffing to editorial calendar to user
3. We identify a social selling goal to build
experience flow.
your social experiences around.
8. We help with launch, providing best
4. We plan a series of “quick win”
practices and other support.
promotions that can help kick start your
program. 9. We provide ROI metrics and
recommend tweaks to the program
5. This is all presented in a detailed report
based on the results.
along with recommendations on
platforms, functionality and determining 10. Within 3 to 6 months, we conduct a
ROI. Social Audit to ensure optimal
performance
A KIT Digital Company

16. Contact us at strategy@kickapps.com
www.kickapps.com
www.kitd.com
A KIT Digital Company