The document discusses a study conducted by Embracing Hospice Care to raise awareness of hospice services through a Facebook page. Over the course of two months, the page posted educational articles and videos daily. Data collected from Facebook Insights showed that 97 people viewed the page, with 65% being female and 34% male. 26 people engaged with posts and 10 liked the page, with engagement being 74% female and 23% male. In total, 97 people were educated about hospice care through the Facebook page. The results will be used to evaluate the page's effectiveness at increasing awareness of the hospice organization.

1. Providing and Promoting Hospice Care
Through Social Media
Shane Barrett
Ralph Addonizio, Director of Volunteer Services
• To raise awareness and involvement
of Hospice Care in New Jersey.
• To Create an informational and
interactive social media platform.
• Hospice Care involvement has been
increasing.
• For every patient who receives
hospice care, there is at least one
more who could benefit.
• 80% of Americans would prefer to
die in their homes, free of pain, with
their families.
• Raising awareness of hospice care
will increase Hospice participation.
• An Embracing Hospice Care
Facebook page was created.
• The page was uploaded daily with
Hospice-related media for 2 months.
• Posts consisted of educational and
informative articles and videos.
• Data was collected on user
interaction and statistics using
Facebook Insight.
• 97 Facebook profiles viewed the
page, 65% were female, 34% were
male.
• 26 people engaged in posts and 10
people liked the Facebook page.
• 74 % of likes were female, 23%
were male.
• A total of 97 people reached were
educated in hospice affairs.
• Limitations existed for profile’s
gender, excluding transgender and
non-binary.
• New patients will be surveyed on
how they learned about Embracing
Hospice Care.
• The results will show the Facebook
Page’s effectiveness in increasing
Hospice awareness.
PURPOSE
SIGNIFICANCE
METHODOLOGY
OUTCOMES
EVALUATION
ACKNOWLEDGEMENTS
BACKROUND PHOTO BY https://www.flickr.com/photos/11939863@N08/
Female
Viewers
Male
Viewers
Female
Likes
Male
Likes
0
10
20
30
40
50
60
70
80
Facebook Profiles
A special thank you to Ralph
Addonizio, Internship Preceptor,
and Anita Franzione, Internship
Coordinator for supplying the
resources to complete this
project.
PHOTO BY https://www.flickr.com/photos/dark_ghetto28/
PHOTO BY
http://www.publicdomainfiles.com/show_file.php?id=13931787015352