This document discusses the changing relationship between design and business. It notes that designers are now getting more seats at the leadership table in companies. However, it also acknowledges there are still cultural clashes between the mindsets of designers and businesspeople. Designers are generally more focused on experimentation, uncertainty and sustainability, while businesspeople emphasize certainty, proven results and avoiding failure. The document argues that designers need to better understand business fundamentals like profit motives. But it also says with greater influence, designers can help change companies to be more socially responsible and address problems in a profitable way. It presents examples of businesses using design thinking to tackle issues like ocean plastic pollution.