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The Local Art Collective5
- 1. THELOCALARTCOLLECTIVE.C OM Sergio Eseberre Accounting Arizona StateUniversity Conner Slunaker Ceramics / Art Education Northern Arizona University Gabriel Lubbess Business Management University of Hawaii at Hilo Sculpting Opportunities
- 2. OPPORTUNITY Artists whograduate in fine arts lack a way to sell their work An opportunity arises to create an online marketplace dedicated to art Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 3. RESEARCH In 2014,art sales reached a record $68 billion Online art transactions are likely to increase by 150% by 2017 51,400 jobs for those in crafts and fine arts (half self-employed) Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 4. WEBSITE An onlinesocial marketplace where artists can promote and sell their work Fusion between social media and e- commerce Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 5. COMMUNITY Offer customersthe ability to join an exclusive club View art from local artists in your city Discuss interests and ideas with the artists and other community members through a forum Receive monthly newsletter through LAC Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 6. MEMBERSHIP Members willpay a small membership fee With every sale, members will receive points to spend on future purchases Points will also be awarded on a monthly basis and, on special, occasions like birthdays Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 7. SALES Online saleswill take place through the website Artists will ship merchandise The Local Art Collective will charge 15 percent for every sale Artists and transaction quality control are evaluated and rated by consumers Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 9. POPULATION End users: Aspiring artists Customers: Art enthusiasts Stakeholders: Investors, museums, educational facilities, art suppliers, and shipping companies Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 10. BENCHMARK MODEL Largestonline marketplace Allows consumer to become seller Ease of exchange and returns Secure payment software (PayPal) Millions of daily transactions Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 11. Value Proposition ebay Local Art Collective Hundreds of categories Exclusive community Sellerrating system Promotes local community VALUE Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 12. Art Transaction Artist The Local Art Collective Customer Membership Sales Fee BUSINESS MODEL OpportunitySolution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 13. ADVISORY BOARD ReidClark Senior VP of Alliance Bank of Arizona Christina Plascencia Owner of 55 Main Gallery Seton Claggett Founder of Trisports.com Artist Council Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 14. TEAM Conner Slunaker CEO Sergio Eseberre CFO Gabriel LubbessCOO Quality Control Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 15. EXPENSES Description Rate Cost WebDevelopment Startup $20,000 Website Maintenance $750/Month $9,000 Desktop Computers $1,500/Desktop (4) $6,000 Salaries $65,000 / Executive (3) $52,000 / Quality Control $195,000* $52,000* Estimated Total $282,000 * Includes Employee Related Expenses Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 16. PILOT Launch inSouthern Arizona Employ workers from home, until expansion is necessary Acquire office space and hire more staff as necessary Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 17. OUTLOOK Year 1 • Launchin Southern Arizona Year 2-3 • Expand throughout Arizona Year 3-5 • Expand throughout Southwestern US Opportunity Solution Population Benchmark Value Model Board Team Expenses Pilot Outlook
- 18. THANK YOU! Sergio Eseberre seseberr@asu.ed u Gabriel Lubbess gl3@hawaii.edu ConnerSlunaker cbs227@nau.edu Questions ?
- 20. TECHNOLOGY BENCHMARK Escrow.com providesinternet escrow services
- 21. TECHNOLOGY BENCHMARK Local onlinemarketplace Every city has its own section of the website to allow transactions to stay local Includes numerous cities nationwide