The document discusses how social media has leveled the playing field for lawyers and law firms. It argues that using social media can help lawyers build credibility and visibility, expand their network of weak ties, develop client relationships, and stay relevant in today's digital world. The document provides numerous reasons why lawyers should use social media, such as reducing reliance on luck, monitoring topics that impact clients, and creating valuable online content, and gives tips on how to effectively utilize social media.
Moving the Needle: How SF Ruby Got to 18%Sarah Mei
The document discusses efforts to increase female participation in the SF Ruby Meetup group from 2% to 18% between January 2009 and January 2010. It describes implementing an "XTREME COMMUNITY" approach with three parts: 1) Set specific goals focused on issues that can be addressed, 2) Host targeted events and tie them to goals, 3) Cultivate new participants through outreach, visibility, and follow up. The approach resulted in not only more female attendees but an more active community overall with varied talks and newbie-friendly events. Sustaining progress remains difficult due to entrenched social issues and need for leadership commitment.
The document discusses the state of traditional media and the rise of new digital media. It notes that viewers are gaining more control over what content they watch through on-demand viewing, time-shifting, and ad-skipping. Social media is growing rapidly in popularity and influence while fragmenting audiences. Mobile devices and augmented reality represent emerging platforms that combine social interactions with real-world experiences. The future of media will be defined by these new digital technologies and changing consumer behaviors.
The document discusses trends related to mobile internet usage and social media. It covers how people spend their time across different media like TV, radio, internet, newspapers and magazines. Specific topics covered include Google AdWords, online video platforms like YouTube and Tudou, social networking platforms, blogging, RSS feeds, and the growth of e-commerce. It also discusses the impact of social media and user-generated content on businesses and provides examples like negative customer feedback about Dell notebooks being addressed online.
The document appears to be a presentation on mobile and internet trends from Rabobank. It discusses topics like Tudou.com being a larger version of YouTube from China, the rise of social media 2.0, various online collaboration and social tools, making company TV channels using sites like Yubby.com, and how mobile and internet trends are changing how people spend their time and how companies do marketing. It provides examples and statistics on these topics.
Persuading Your Law Firm to Use Social MediaAdrian Dayton
This document discusses persuading a law firm to use social media. It provides statistics showing that an online presence influences in-house counsel's decisions when hiring lawyers. The goals are to persuade firm management and lawyers, and to measure success. Metrics on law firm social media use from 2010-2011 show increases in blogging, social network usage, and importance of online content. Suggestions are made for finding lawyers interested in social media, resources needed, habits to form, and potential returns on investment including media mentions, speaking opportunities, and new client engagements and relationships.
Technology is changing the way lawyers win new business.
Learn about:
• How technology is changing the legal landscape
• Law firm management
• The future of winning new business in a legal space
• The ingredients to creating a winning pitch book
• The software that will assist you in creating winning pitch books quickly
For more information about how pitch management software can help your sales and marketing teams click here: http://www.qorusdocs.com/legal-management-software
The document discusses the importance of changing behaviors when real change is needed. Experts note that 90% of health care costs are due to preventable lifestyle behaviors like smoking, drinking, diet, and exercise. However, people are unlikely to change, even when their lives depend on it. The same resistance to change exists in businesses and with CEOs. Developing an effective plan is important for career success, as it helps prioritize goals and tasks to focus time and energy on high-return activities.
Moving the Needle: How SF Ruby Got to 18%Sarah Mei
The document discusses efforts to increase female participation in the SF Ruby Meetup group from 2% to 18% between January 2009 and January 2010. It describes implementing an "XTREME COMMUNITY" approach with three parts: 1) Set specific goals focused on issues that can be addressed, 2) Host targeted events and tie them to goals, 3) Cultivate new participants through outreach, visibility, and follow up. The approach resulted in not only more female attendees but an more active community overall with varied talks and newbie-friendly events. Sustaining progress remains difficult due to entrenched social issues and need for leadership commitment.
The document discusses the state of traditional media and the rise of new digital media. It notes that viewers are gaining more control over what content they watch through on-demand viewing, time-shifting, and ad-skipping. Social media is growing rapidly in popularity and influence while fragmenting audiences. Mobile devices and augmented reality represent emerging platforms that combine social interactions with real-world experiences. The future of media will be defined by these new digital technologies and changing consumer behaviors.
The document discusses trends related to mobile internet usage and social media. It covers how people spend their time across different media like TV, radio, internet, newspapers and magazines. Specific topics covered include Google AdWords, online video platforms like YouTube and Tudou, social networking platforms, blogging, RSS feeds, and the growth of e-commerce. It also discusses the impact of social media and user-generated content on businesses and provides examples like negative customer feedback about Dell notebooks being addressed online.
The document appears to be a presentation on mobile and internet trends from Rabobank. It discusses topics like Tudou.com being a larger version of YouTube from China, the rise of social media 2.0, various online collaboration and social tools, making company TV channels using sites like Yubby.com, and how mobile and internet trends are changing how people spend their time and how companies do marketing. It provides examples and statistics on these topics.
Persuading Your Law Firm to Use Social MediaAdrian Dayton
This document discusses persuading a law firm to use social media. It provides statistics showing that an online presence influences in-house counsel's decisions when hiring lawyers. The goals are to persuade firm management and lawyers, and to measure success. Metrics on law firm social media use from 2010-2011 show increases in blogging, social network usage, and importance of online content. Suggestions are made for finding lawyers interested in social media, resources needed, habits to form, and potential returns on investment including media mentions, speaking opportunities, and new client engagements and relationships.
Technology is changing the way lawyers win new business.
Learn about:
• How technology is changing the legal landscape
• Law firm management
• The future of winning new business in a legal space
• The ingredients to creating a winning pitch book
• The software that will assist you in creating winning pitch books quickly
For more information about how pitch management software can help your sales and marketing teams click here: http://www.qorusdocs.com/legal-management-software
The document discusses the importance of changing behaviors when real change is needed. Experts note that 90% of health care costs are due to preventable lifestyle behaviors like smoking, drinking, diet, and exercise. However, people are unlikely to change, even when their lives depend on it. The same resistance to change exists in businesses and with CEOs. Developing an effective plan is important for career success, as it helps prioritize goals and tasks to focus time and energy on high-return activities.
The document discusses social media and its rise. It notes that social media has empowered consumers to also be producers, known as "prosumers." It outlines some expectations for using social media during the presentation, including tweeting and participating. It also discusses defining social media, common social media tools, who uses social media, and provides tips for using social media.
Four Steps Toward Marketing in the Age of Social Mediaedward boches
A presentation made to Century 21's Leadership Conference. 1. Stop thinking like a marketer. 2. Start by answering the right questions. 3. Take time to learn the basics. 4. Be creative
social media - the cyber reality [screen notes]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos. #smreality
This document discusses trends in technology and business in China. It notes that China has over 750 million mobile phone users, over 230 million mobile internet users, and estimates over 42 million 3G mobile phone users by 2010. It also discusses venture capital funding in China, with 94 new VC funds and $5.9 billion in new funding in 2009. Internet companies received the most investments totaling $192 million. The document also examines social media and networking in China, as well as trends around copying, innovation, and the cultural and creative industries.
Cordys int internet trends, media & mobileVincent Everts
This document appears to be a presentation on trends in internet, mobile, and media. It discusses how internet usage is surpassing TV consumption and outlines key trends like the growth of social media and user-generated content. It also covers the rise of mobile internet and video everywhere through platforms like YouTube and devices that make video capture ubiquitous. In summary, the document reviews major changes in digital media consumption and participation driven by new technologies and behaviors.
The document discusses predictions for technology over the next 20-40 years. It describes how the internet and connectivity have grown significantly in recent years. It predicts that emerging technologies like artificial intelligence and robotics will become increasingly common in the coming decades and will transform many industries and jobs. It also notes potential downsides like increased unemployment but argues that societies will succeed if they emphasize skills like problem solving and continuous learning.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
The document discusses the use of social media and Web 2.0/3.0 technologies in scholarly communication. It notes that researchers are increasingly acting as both authors and readers due to new online tools. The document provides a brief overview of technologies like blogs, wikis, and social bookmarking/categorization. It suggests these tools could help researchers discover important information and help each other find what to read or not read. The document advocates experimenting with these technologies in scholarly contexts.
Social Media Workshop : Social Media Platforms InsightInteract
This presentation is basically discussing some most famous and most used Social Media Platforms, wish some successful case studies of companies that have achieved optimum online precense.
This was a presentation I did for the Manace Tin Session before the SAG sessions. http://www.ustream.tv/recorded/10319339 is the stream of the presentation.
Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.
Digitally Enabled Futures Images by Michael Vallance & David L. Wright of Future University, Hakodate, Japan.
The presentation was shown at the Interdisciplinary Social Sciences conference at Cambridge University, UK in August 2010.
See Michael's website for publication reference athttp://web.mac.com/mvallance/DRVALLANCE/Publications.html
The document discusses bridging the digital divide by providing access to low-cost digital devices and the internet for education. It introduces the One Laptop Per Child project which aims to address this issue by developing a durable, low-power laptop suitable for children in developing areas of the world. While some criticism questioned maintenance and repair, the project has already provided millions of laptops to countries around the world, including Uruguay, Peru, and Mexico, to help empower communities through access to information and education opportunities online.
The document discusses innovation through design and covers three main ideas: designing attitude by focusing on process and outcomes rather than definitions, designing methods using various tools and techniques, and designing organization by structuring problems and embedding innovation into a company's culture.
The document discusses how to find investors for a business through the Australian Small Scale Offerings Board (ASSOB). It outlines the capital raising process on ASSOB, which involves using their primary and secondary sales boards, marketing through their newsletter and events, and conducting discovery meetings and investor presentations. The process is described through two case studies of companies that successfully raised funding on ASSOB. The key is finding a balance of capital from relationship investors developed through the process and "smart money" from experienced angel and institutional investors.
The document discusses the changing media landscape and the rise of social media. It notes that traditional media are facing challenges from audience fragmentation, advertising clutter, and the shift to online content and user-generated content. However, some traditional media like radio and magazines may still have advantages from local content and trust. Mobile media have seen huge growth with smartphones. Social media are empowering audiences and changing how information spreads through social objects and networks. The future will likely see more integration of mobile, social media, and augmented reality.
The document provides strategies for lawyers to develop successful client relationships and become partners. It recommends developing niche areas of expertise, becoming visible in the legal community through writing, speaking and service, understanding clients' industries and needs, and building trust and rapport with clients through excellent service over time. The key is developing a plan with goals, becoming accountable, focusing on building relationships, and continuously improving client service.
The document discusses what lawyers need to learn and do for long-term success in client development. It notes that clients have more choices and less time while lawyers also have less time. Lawyers must focus on developing legal skills, providing exceptional client service, and developing relationships through activities like speaking, writing, and networking. The document emphasizes developing a detailed client development plan with goals and action steps to focus efforts on high-return activities over the long run.
The document discusses social media and its rise. It notes that social media has empowered consumers to also be producers, known as "prosumers." It outlines some expectations for using social media during the presentation, including tweeting and participating. It also discusses defining social media, common social media tools, who uses social media, and provides tips for using social media.
Four Steps Toward Marketing in the Age of Social Mediaedward boches
A presentation made to Century 21's Leadership Conference. 1. Stop thinking like a marketer. 2. Start by answering the right questions. 3. Take time to learn the basics. 4. Be creative
social media - the cyber reality [screen notes]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos. #smreality
This document discusses trends in technology and business in China. It notes that China has over 750 million mobile phone users, over 230 million mobile internet users, and estimates over 42 million 3G mobile phone users by 2010. It also discusses venture capital funding in China, with 94 new VC funds and $5.9 billion in new funding in 2009. Internet companies received the most investments totaling $192 million. The document also examines social media and networking in China, as well as trends around copying, innovation, and the cultural and creative industries.
Cordys int internet trends, media & mobileVincent Everts
This document appears to be a presentation on trends in internet, mobile, and media. It discusses how internet usage is surpassing TV consumption and outlines key trends like the growth of social media and user-generated content. It also covers the rise of mobile internet and video everywhere through platforms like YouTube and devices that make video capture ubiquitous. In summary, the document reviews major changes in digital media consumption and participation driven by new technologies and behaviors.
The document discusses predictions for technology over the next 20-40 years. It describes how the internet and connectivity have grown significantly in recent years. It predicts that emerging technologies like artificial intelligence and robotics will become increasingly common in the coming decades and will transform many industries and jobs. It also notes potential downsides like increased unemployment but argues that societies will succeed if they emphasize skills like problem solving and continuous learning.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
The document discusses the use of social media and Web 2.0/3.0 technologies in scholarly communication. It notes that researchers are increasingly acting as both authors and readers due to new online tools. The document provides a brief overview of technologies like blogs, wikis, and social bookmarking/categorization. It suggests these tools could help researchers discover important information and help each other find what to read or not read. The document advocates experimenting with these technologies in scholarly contexts.
Social Media Workshop : Social Media Platforms InsightInteract
This presentation is basically discussing some most famous and most used Social Media Platforms, wish some successful case studies of companies that have achieved optimum online precense.
This was a presentation I did for the Manace Tin Session before the SAG sessions. http://www.ustream.tv/recorded/10319339 is the stream of the presentation.
Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.
Digitally Enabled Futures Images by Michael Vallance & David L. Wright of Future University, Hakodate, Japan.
The presentation was shown at the Interdisciplinary Social Sciences conference at Cambridge University, UK in August 2010.
See Michael's website for publication reference athttp://web.mac.com/mvallance/DRVALLANCE/Publications.html
The document discusses bridging the digital divide by providing access to low-cost digital devices and the internet for education. It introduces the One Laptop Per Child project which aims to address this issue by developing a durable, low-power laptop suitable for children in developing areas of the world. While some criticism questioned maintenance and repair, the project has already provided millions of laptops to countries around the world, including Uruguay, Peru, and Mexico, to help empower communities through access to information and education opportunities online.
The document discusses innovation through design and covers three main ideas: designing attitude by focusing on process and outcomes rather than definitions, designing methods using various tools and techniques, and designing organization by structuring problems and embedding innovation into a company's culture.
The document discusses how to find investors for a business through the Australian Small Scale Offerings Board (ASSOB). It outlines the capital raising process on ASSOB, which involves using their primary and secondary sales boards, marketing through their newsletter and events, and conducting discovery meetings and investor presentations. The process is described through two case studies of companies that successfully raised funding on ASSOB. The key is finding a balance of capital from relationship investors developed through the process and "smart money" from experienced angel and institutional investors.
The document discusses the changing media landscape and the rise of social media. It notes that traditional media are facing challenges from audience fragmentation, advertising clutter, and the shift to online content and user-generated content. However, some traditional media like radio and magazines may still have advantages from local content and trust. Mobile media have seen huge growth with smartphones. Social media are empowering audiences and changing how information spreads through social objects and networks. The future will likely see more integration of mobile, social media, and augmented reality.
The document provides strategies for lawyers to develop successful client relationships and become partners. It recommends developing niche areas of expertise, becoming visible in the legal community through writing, speaking and service, understanding clients' industries and needs, and building trust and rapport with clients through excellent service over time. The key is developing a plan with goals, becoming accountable, focusing on building relationships, and continuously improving client service.
The document discusses what lawyers need to learn and do for long-term success in client development. It notes that clients have more choices and less time while lawyers also have less time. Lawyers must focus on developing legal skills, providing exceptional client service, and developing relationships through activities like speaking, writing, and networking. The document emphasizes developing a detailed client development plan with goals and action steps to focus efforts on high-return activities over the long run.
This document discusses client development strategies for lawyers. It begins by describing three eras of traditional client development approaches: doing good work, unsolicited contact, and websites/branding. However, client development has changed significantly due to factors like clients having more choices and less time, as well as technological advances. The document recommends adopting a "pull" strategy by identifying clients' problems and opportunities, becoming visible and credible to the target market, and adding value. It emphasizes using both traditional and new tools like social media, blogs, guides, speaking, and online videos to build reputation and relationships. The key is developing a detailed plan with goals and accountability.
The document discusses developing a niche portable law practice. It recommends that lawyers narrow their focus by discovering a niche practice area based on their passions, strengths and a growing industry. It also emphasizes creating a detailed plan with goals and actions for business development, learning, and relationship building using both traditional and online marketing strategies. Developing expertise in the niche industry and regularly providing valuable online content can help raise a lawyer's visibility and credibility after establishing their niche practice.
Boston Bar Association-Starting Right for Career SuccessCordell Parvin
This document provides advice for starting a successful legal career. It discusses the importance of planning, developing expertise, building relationships, and improving client service. Some key points include:
- Law school teaches legal analysis but not how to succeed in practice, so new lawyers must take responsibility for their career development.
- Successful lawyers know what they want to achieve and use their time efficiently to continuously improve, build their professional profile, and develop relationships both inside and outside their comfort zone.
- Having a detailed plan that prioritizes goals and actions is important for staying focused and accountable over the long term. Client development requires patience, persistence, and a commitment to understanding clients' needs and exceeding their expectations.
Client Development in a Nutshell for Senior AssociatesCordell Parvin
The document provides strategies for lawyers to develop successful client relationships and become partners. It recommends developing credibility and relationships, becoming visible in your target market by identifying client problems and providing solutions, and joining organizations where you can meet potential clients. The document emphasizes the importance of having a detailed plan with goals, finding accountability partners, building your reputation through writing and speaking, and focusing on client service and building trust over time.
Client Development in a Nutshell for Junior AssociatesCordell Parvin
The document discusses what lawyers need to learn and do for long-term success in client development. It notes that clients have more choices and less time while lawyers also have less time. Lawyers must focus on developing legal skills, providing exceptional client service, and developing relationships through activities like bar involvement and public speaking. The document emphasizes developing a detailed client development plan with goals and action steps to focus efforts on high-return activities over the long run.
This document provides best practices for successful blogging. It discusses targeting three distinct audiences with blogs: readers/clients, social media, and search engines. Blog posts should have a clear purpose and answer why the reader should care and what their takeaway will be. Posts need essential elements like a magnetic headline, opening with impact, using bullet points and subheads, and telling a story. Frequent, consistent posting on topics found from your work or alerts helps build an audience. Sharing content on multiple platforms within 24 hours of posting boosts reach. Authenticity and a unique voice also help connect with readers.
Peak Performance and Client Development for AccountantsCordell Parvin
This document discusses strategies for client development and peak performance in 2015 and beyond. It emphasizes using both traditional and new tools to become more visible and credible to target markets. Some key recommendations include identifying clients' problems and opportunities, providing valuable content and distributing it widely, using writing, speaking, and social media engagement to build reputation, and creating a detailed plan with goals and accountability. The focus is on adopting a "pull" approach to client development using both old and new marketing techniques.
How Business Clients Select Lawyers and Law FirmsCordell Parvin
This document discusses how business clients select lawyers and law firms. It notes that clients screen lawyers based on reputation and recommendations, and hire lawyers they trust and have rapport with over large law firms. Building trust and rapport involves asking insightful questions, listening, identifying problems, and finding ways to add value for the client rather than using traditional selling techniques.
Developing a Niche Law Practice and Differentiating YourselfCordell Parvin
This document discusses developing a niche practice and differentiation for lawyers. It recommends that lawyers select a niche area of law to focus on in order to narrow their marketing focus. This makes marketing less time-consuming, expensive and challenging compared to trying to appeal to all potential clients. The document provides tips for discovering a niche area, including considering what the lawyer is passionate about and their strengths. It also recommends lawyers understand the niche industry and relevant laws. Differentiating oneself from other lawyers is also discussed, such as through targeted differentiators like technological proficiency or strategic location. Examples of lawyer niches are provided.
Mid-Tennessee ALA Presentation- Developing the Next Generation of Rainmakers ...Cordell Parvin
This document discusses developing the next generation of law firm leaders and rainmakers. It touches on the importance of inclusiveness, managerial skills, aligning stars, and succession planning to build the next generation. Developing star recruits into seasoned stars is a multi-year task. Firms must train, energize, and excite their people to achieve outstanding quality and service.
This document provides recommendations for client development strategies in 2013 and beyond. It discusses that traditional "push tactics" are no longer effective and that successful strategies now rely on "pull tactics" using social media to create weak tie buzz. Lawyers should focus on building their reputation and credibility by creating valuable online content through blogging, speaking, and distributing content widely through the internet. The document stresses the importance of having a detailed client development plan with goals and accountability, using both new internet tools and traditional methods, and then repeating the process.
1. The document discusses tools and strategies for client development, highlighting the importance of planning with goals, accountability, and becoming visible and credible through both traditional and new media.
2. It notes that client development has shifted from traditional "push tactics" to a "pull tactic" approach leveraging social media to expand weak tie networks.
3. Key recommendations include writing valuable content, distributing it widely through blogs and online video, and using new media like webinars and internet radio to build reputation and relationships with potential clients.
This document discusses strategies for lawyers to develop business in 2013 and beyond. It recommends focusing business development efforts on a target market, becoming visible and credible to that market through writing, speaking and social media, and building trust and relationships with potential clients. Lawyers are encouraged to thoughtfully plan their business development activities and focus on providing valuable content for their target clients while developing expertise in their industry.
14. Why Use Social Media
2010
Geometrically
Expanded by
Social Media
Weak Tie Buzz Reach
14
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15. Why Use Social Media
Reduces Luck Factor
15
Friday, August 20, 2010
16. Why Use Social Media
Tool to Monitor What Impacts Clients
16
Friday, August 20, 2010
17. Why Use Social Media
Levels Playing Field
17
Friday, August 20, 2010
18. With the advent of social media, the world has been turned upside
down on the 'establishment' in the legal profession. When else
have lawyers who have not been practicing for decades or who are
not practicing in a 'politically correct' law ;irm been given the
opportunity to compete with the 'haves' in our profession?
The easy decision is to stick your head in the sand as to all this social
media junk, hoping that it will all go away. But all the while you'll be
looking less and less fabulous.
18
Friday, August 20, 2010
19. Why Use Social Media
Forces You to Create Valuable Content
19
Friday, August 20, 2010
20. Why Use Social Media
Shows You Are the Expert
20
Friday, August 20, 2010
21. Being the Best in the World
Is Seriously Underrated
21
Friday, August 20, 2010
22. Why Use Social Media
Improve Writing and Communication Skills
22
Friday, August 20, 2010
23. Why Use Social Media
Provides a Way to Get Feedback
23
Friday, August 20, 2010
24. Why Use Social Media
Opportunities to Lead
24
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25. Why Use Social Media
Efficient & Effective Way to Stay in Touch
25
Friday, August 20, 2010
26. Why Use Social Media
Reduces or Eliminates Blast Email
26
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27. Why Use Social Media
Content Available 24/7
27
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28. How to Make Social Media Work
Teach Not Sell
28
Friday, August 20, 2010
29. How to Make Social Media Work
Customer Plus-Delta
Napsterize Knowledge
Build the Buzz
Create Community
Make Bite-Size Chunks
Create a Cause
Create Client Evangelists
29
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30. How to Make Social Media Work
Use to Build Relationships
30
Friday, August 20, 2010
31. How to Make Social Media Work
Distribute
Valuable
Content
31
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32. How to Make Social Media Work
Expand Weak Ties
32
Friday, August 20, 2010