CDMA Project

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SUMMER INTERNSHIP
PROJECT REPORT
ON
“A Comparative Study of CDMA Providers of Different
Teleservices Companies”
Submitted in Partial Fulfillment for the Award of
Master of Business Administration
UNDER THE GUIDANCEOF: SUBMITTED BY
Dr. Prabhat Srivastava MONA KUMAR
(Director-SBM) (MBA-2012-2014)
Dr. Dr.Mamta Singh
(HOD-SBM)
Mrs.Subsh Arora
(Associate Professor-SBM)
Noida International University
School of Business Management

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DECLARATION FORM
I hereby declare that the Summer Internship Project Work entitled, A
comparative Study of Datacard Providers of different
teleservices companies, submitted by us, for the partial fulfillment of
the Master of Business Administration (MBA) to School of Business
Management, Noida International University is our own original work
and has not been submitted earlier to any other Institution for the
fulfillment of the requirement for any course of study. I also declare that
no chapter of this manuscript in whole or in part is lifted and incorporated
in this report from any earlier / other work done by me.
Place : Gr. Noida
Date : 15/6/2013
Name of Students:
MONU KUMAR

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ACKNOWLEDGEMENT
I take immense pleasure in completing this project.
The project “A Comparative Study of CDMA Providers
of Different Teleservices Companies” has been full of
learning. I would like to give my sincere thanks to a
host of friends and the teachers who, through their
guidance, enthusiasm and counseling helped us
enormously. As I think there will be always need of
improvement. A part from this, I hope this study
paper would stimulate the need of thinking and
discussion on the topics like this one.

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TABLE OF CONTENTS
S. NO CONTENTS PAGE NO
1. Executive Summery 5
2. Objectives of the Project 7
3. Scope of the Study 8
4. Limitation of the Study 9
5. Introduction of CDMA 10
6. CDMA Service Providers 11
7. Advantages of CDMA 12
8. Salient Features of CDMA 13
9. Profile of CDMA Service Providers
1. Reliance CommunicationLtd
2. Tata Communication Ltd.
3. MTS
4. BSNL
5. MTNL
6. HFCL
14
10. Company’s CDMA Tariff Plans
1. Reliance
2. Tata Communication
3. MTS
4. BSNL
5. MTNL
6. HFCL
22
11. Market Share 30
11. SWOT Analysis 31
12. Conclusion 32
13. Bibliography 33

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EXECUTIVE SUMMERY
The telecom industry may be one bright spot in a troubled world
economy. While global growth is forecast by The Conference Board to
grow at about 3% annually from 2012 to 2016, worldwide
telecommunications services revenue is projected to increase from $2.1
trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate
of 5.3%, according to a news release announcing a new market research
report by The Insight Research Corporation.
Demand from consumers and businesses for wireless services is
reportedly fueling that industry revenue growth. Geographically, Asia and
other emerging markets will boost wireless revenues by 64%, while wire
line revenues are expected to show only modest growth.
Most of the growth in both the wireless and wire line sectors is expected
to come from broadband services, with wireless 3G and 4G broadband
services forecast to grow at a compounded rate of 24% from 2012 to
2017. Over the same period, wire line broadband services are predicted to
grow at a compounded rate of 13%.
Congruent with the report’s information that Asia and emerging markets
will be important for telecom growth, The Conference Board projects that
overall gross domestic product (GDP) growth between 2012 and 2016
will be 7% in China, 6.4% in India, and 4.1% in “other developing Asia.”
“Despite global economic uncertainty, the telecommunications industry is
showing strong revenue growth, which is being driven by consumer
Internet usage and business mobility solutions. These are enabling new
applications,” said Fran Caulfield, Research Director for Insight
Research.

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As the telecom services sector projects growth, so too are mobile phone
manufacturers readying next-generation products to drive sales.
OBJECTIVES OF THE PROJECT
 To know about customers various need for the purpose of Telecom
Services.
 To study consumer buying behavior of CDMA SIM card.
 To study what influences consumers buying processes for the
CDMA SIM card.

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SCOPE OF THE STUDY
Here the scope of our study is focuses on existing marketing
condition of CDMA SIM Card’s business & here the studies entire
view were taken on primary datacollection from differentretailers of
telecom sector on the basis of questionnaires and the studies
secondary data was taken from marketing books, internet sources
like company website, company’s past record. However we have
donethe entire studieson differentretailers shop’s in Delhi as well as
nearer to Noida (Uttar Pradesh) location.

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LIMITATION OF THE STUDY
 Here study is limited to Delhi & NCR.
 Respondents are busy in nature in their own Business for this
few retailers as well as people were not cooperate to me to
answer my questionnaires.
 People don’t want to share their E-mail or contact number
because of their social security.

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INTRODUCTION OF CDMA SIM
CDMA, or Code Division Multiple Access, is a competing cell phone
service technology to GSM, which is the world’s most widely used cell
phone standard.
CDMA uses a “spread-spectrum” technique whereby electromagnetic
energy is spread to allow for a signalwith a wider bandwidth. This allows
multiple people on multiple cell phones to be “multiplexed” over the
same channel to share a bandwidth of frequencies.
With CDMA technology, data and voice packets are separated using
codes and then transmitted using a wide frequency range. Since more
space is often allocated for data with CDMA, this standard became
attractive for 3G high-speed mobile Internet use.
The CDMA standard was originally designed by Qualcomm in the U.S.
and is primarily used in the U.S. and portions of Asia by other carriers

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SL.
No
Name of The Service Provider Area of Operation
1. Reliance Communication Ltd. All India
2. Tata Teleservices Ltd. & Tata Teleservices
(Mah) Ltd.
All India
3. Sistema Shyam Telelink Ltd. Rajasthan
4. BSNL All India
5. MTNL Delhi & Mumbai
6. Quadrant Teleservices Ltd. (HFCL) Punjab
SERVICE PROVIDERS PROVIDING CDMA SERVICE

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THE MAIN ADVANTAAGES OF THIS TECHNOLOGY ARE:
1. Fast Network Deployment.
2. Higher Capacity
3. Low Maintenance& OperationalCost.
4. Reduced Service Interruptions.
5. Better System Coverage Flexibility.
6. Easy Transitionto Mobile Services.
ADVANTAGES OF CDMA

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SALIENT FEATURES OF CDMA
1. It is an advanced communication Technology.
2. It has Anti-Jam and Security Features.
3. Largest Capacity as Compared to other Technology like FDMA and
TDMA.
4. It Uses Spread Spectrum Technology.
5. Better use of the Multipath.
6. Frequency Reuse.
*FDMA (Frequency Division Multiple Access)-
FDMA is a multiple method in which user are assigned specific frequency bands. The
user has sole right of using the frequency band for the entire call duration.
*TDMA (Time Division Multiple Access)-
In TDMA an assigned frequency band shared among a few users. However, each user
is allowed to transmit predetermined time slots. Hence, channelization of user is
achieved through separation in time.

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1. RELIANCE TELECOM LIMITED.
(Reliance Infocomm)
2. TATA TELESERVICESLIMITED.
(Tata Indicom)
3. MTS.
4. BSNL
CDMA OPERATORS

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5. MTNL
6. QUADRANT (HFCL)

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1. RELIANCE TELECOM LIMITED.
(Reliance Infocomm)
Reliance Infocomm: Numbers start with ‘93’ and are 10 digits long.
‘9394’,’9393’,9346’,’9396,’9391’,9380’,’9347’,’7702’,’9292’,’9367’.
Type Public NSE: RCOM, BSE: 532712
Industry Telecommunications
Founded 2004
Founder(s) Anil Ambani
Headquarter Mumbai, India
Area served India
Key people Anil Ambani (President)
Products Telecommunications
Revenue 11110 crore(US$2.0 billion) (2012)
Net income 156 crore(US$29 million) (2012)
Total assets 80395 crore(US$15billion) (2011)
Employees 28,065 (2010)
Parent Reliance Group
Subsidiaries Reliance Globalcom Limited
Reliance Big TV Limited

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2. TATA TELESERVICESLIMITED.
Type Privately held company
Industry Conglomerate
Founded 1868
Founder(s) Jamsetji Tata
Headquarters Mumbai, Maharashtra, India
Area served Worldwide
Key people Cyrus Pallonji Mistry
(Chairman)[1]
Products Airline, automotive, steel, it, electricity generation,
chemicals, beverages, telecom, hospitality, retail,
consumer goods, engineering, construction,
financial services
Revenue US$ 100 billion (2011–12)
Profit US$6.23 billion (2011–12)
Total assets US$77.7 billion (2011–12)
Owner(s) Tata Sons (Promoter)
Website www.tata.com

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Tata Indicom: Tata Indicom, like Reliance also offers CDMA connections.
Tata now has operations on a national scale. Numbers start with
'9246','9247','9293','9248'.
3. MTS
MTS: New CDMA operator but seems to be focusing only on data
services (wireless broadband).
Logo of Sistema, MTS's parent company
Type Private
Founded December 2008
Headquarters New Delhi, India
Products Mobile telephony
Wireless broadband
Parent Sistema (56.68%)
Shyam Group (23.98%)
Russian government (17.14%)
Website www.mtsindia.com

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4. BSNL
Type State-owned enterprise
Founded 19th century, incorporated 2000
Key people R.K. Upadhyay
(Chairman & MD)
Products Fixed line and mobile
telephony,Internet services, digital
television, IPTV
Revenue 279.33 billion (US$5.1 billion) (2011-12)
Net income -88.51 billion (US$−1.6 billion) (2011–12)
Total assets 1,176.32 billion (US$22 billion) (2011–12)
Owner(s) Government of India
Employees 254,499 (as on 27 February 2013)
Website www.bsnl.co.in

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5. MTNL
Type Publicly listed state-owned enterprise
Traded as NSE: MTNL
BSE: 500108
NYSE: MTE
Founded (April 1, 1986)
Key people A.K.Garg
(Chairman & MD)
Products Fixed-line, mobile telephony, wired and
wireless broadband,Fibre-to-the-home, dial-
upinternet, IPTV, digital television
Revenue $788.7 million (2010)[1]
Net income $-567.5 million (2010)[1]
Total assets $6.988 billion (2010)[1]
Total equity $1.351 billion (2010)[1]
Owner(s) Governmentof India (56.25%)

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Employees 45,000 (2010)[1]
Subsidiaries Mahanagar Telephone Mauritius Limited (MTML)
Website www.mtnldelhi.inwww.mtnlmumbai.in
6. QUADRANTTELEVENTURES LIMITED (HFCL)
Quadrant Tele ventures Limited (formerly HFCL Infotel Limited)
Ownership type: Publicly listed
Private equity
investors:
Yes
Stock market: Bombay Stock
Exchange (India)
Reuters Code: QUAD.BO
Bloomberg Code: QDTV:IN
Last full year
revenues:
INR 2,828.000 millions
Year end: March 2012
No. of employees: 524
Key activities:
Internet service provision
Telecom equipment &
infrastructure
Telecom Services
Summary description
Quadrant Televentures Limited (formerly HFCL Infotel Limited) is a telecoms services
provider based in India. Established in 1946, the company provides wireline voice
(Landline) services, DSL (Internet) services, leased line services, CDMA wireless
services and GSM mobile services in the Punjab telecom circle. It has 1.6 million
wireless, of which 27, 768 CDMA and 1.3 million GSM subscribers and 0.2 million
wireline subscriptions (July 2012) and 0.1 million broadband subscriptions (March 2012).
In March 2010, it had launched its GSM wireless services in Punjab Telecom circle.
In the year ended March 2012, Quadrant Televentures Limited generated INR 2.8 billion
in revenue with an annual growth of 21.7% and net profit of 1.7 billion, with an annual
decline of 22.7%.

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1. Reliance
Recharge
Amount
(Rs)
Validity
43 Talk time Rs.20, LocalReliance – Reliance @ 1p/6 Sec,
Others Local @ 1.2p/2 Sec and all STD or Fixed Call
Rs.1.2/sec.
60
93 Talk time Rs.60, All Local and STD call @1.2p/2 Sec +50
MB Data (30 days)
90
Recharge
Amount
(Rs)
Validity
32 60 Local and STD Minutes 1 Week
48 200 Local Minutes Reliance to Reliance 2 Week
78 200 Local Minutes for all Network 4 Week
109 220 Local and STD Minutes 2 Weeks
148 1300 LocalMinutes (500 LocalReliance to Reliance (Day) +
500 Local Reliance to Reliance (Night) + 300 LocalMinutes
for others Network)
4 Week
PLAIN VOUCHER
MINUTE PACK
COMPANY’S TARIFF PLANS

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Recharge
Amount (Rs)
Validity
55 Talk Time Rs.55 and 5 Local SMS (Validity 15 Days),
Roming is free all over India. Roming Outgoing Calls
@1.2/Sec
30
CDMA RECHARGE TALKTIME
Rs.35* Rs.40 (4 Days)
Rs.120 Rs.120
Rs.125* Rs.140 (3Days)
Rs.220 Rs.235
Rs.550 Rs.260
Recharge
Amount (Rs.)
Validity
195 Unlimited Calls Reliance to Reliance Network.
Call Rate for Others Network @1p/Sec
3 Days
299 Unlimited Calls Reliance to Reliance Network + 20
Minutes per day for others Network.
4 Week
STD Minutes for Reliance to Reliance Network.
4 Week
ROMMING COLLING PACK
FULL /EXTRA TALK TIME/ COMBO RECHARGE
UNLIMITED CALLING PACK

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STD Minutes for Reliance to Reliance Network + 30
Local and STD Minutes per day for other Network.
4Week
2. TATA TELESERVICES LIMITED
Plans Plan
Operator
Circle
Call Charges
( Local/STD )
SMS
Tata Indicom (Pay per
second)
PrePaid Delhi/NCR 1.2p / 1.2p 1.00/1.50
calling 5 )
PrePaid Delhi/NCR 1.20/5 Mins / 2.40/5 Mins 1.00/1.50
minute)
PrePaid Delhi/NCR 0.60 / 0.60 0.60/0.60
Tata Indicom (Local STV
@ Rs 23)
PrePaid Delhi/NCR 1p/2sec / 1p/2sec -/-
Tata Indicom (Freedom
Call)
PrePaid Delhi/NCR Free / 1.50 -/-
Tata Indicom (Unlimited
699)
PrePaid Delhi/NCR Free / Free -/-
Tata Indicom (Life
Validity @ Rs 79)
PrePaid Delhi/NCR 1.00 / 1.50 -/-
Tata Indicom (Celebration
offer RCV)
PrePaid Delhi/NCR
Day (7AM-10PM)/NIGHT
(10PM-7AM) - 0.60/0.30 / Day
(7AM-10PM)/NIGHT (10PM-
7AM) - 0.60/0.30
Day (7AM-10PM)/NIGHT(10PM-7AM) -
0.60/0.30/Day (7AM-10PM)/NIGHT
(10PM-7AM) - 0.60/0.30
Tata Indicom (All Local
calls , STD calls & SMS @
50P)
Tata Indicom (3 pe 3
Offer)
PrePaid Delhi/NCR 1p / 1p 0.50/0.50
Tata Indicom (Vanilla
PPS)
PrePaid Delhi/NCR 1p / 1p 0.50/0.50
Tata Indicom (STV @ 225) PrePaid Delhi/NCR 0.50 / 0.50 0.50/0.50
Tata Indicom (STV@ 255) PrePaid Delhi/NCR 0.50 / 0.50 0.50/0.50

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Plans Plan
Operator
Circle
Call Charges
( Local/STD )
SMS
Tata Indicom (ALL 50
STV @ Rs.52)
3. MTS
Amount Offer Validity
Rs.500 MTS Rs.500 Full Talktime
Topup
30 Days
Rs.17 MTS Rs.17 Special
Recharge
1 Day
Recharge
30Days
Recharge
15 Days
Recharge
30 Days
FULL TALKTIME PLANS
UNLIMITED TALKTIME PLANS
STD PLANS

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Recharge
30 Days
Recharge
30 Days
LOCAL CALL PLANS

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4. BSNL
5. Base Plan
S.No. Particlualar Amount in Rs.
1 Call Charges(Rs./Min)
1.1 Intra Circle Calls
To Own Network 0.45
To other Network 0.60
1.2 Inter Circle Calls
To own Network 0.45
To other Network 0.60
1.3 ISD CAlls Charges Click here>>>>
SMS Charges (Rs./SMS)
Local National International
0.50 .60 5.00
Packet Data Service
Activation Charges Nil
Data charges per 100 KB in Rs.
(a) Peak hours(7.00 AM to 11.00 PM) 0.10
(a) Non Peak hours(11.00 PM to 07.00 AM) 0.05
Roaming Call charges(Rs./Min)
Fixed monthly charges Nil
O/G within visited LSA own network 0.50 other Network 0.60
O/G outside visited LSA own network 0.70 other Network 0.80
Incoming Call Charges 0.60
O/G SMS 0.60

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6. MTNL
One Time Payment Rs 1499
Free Talk time and SMS Rs 1499
Activation Charges NIL
Free Garuda Handset
Free talk time including SMS will have a validity period of Six months and incoming for 2 years.
Call Charges
MTNL Mumbai CDMA (Mobile, FW) N/w Rs.0.10
MTNL Mumbai Landline,GSM & All Delhi MTNL Network Rs.0.50
On Other local network Rs.0.60
STD to all networka in Maharashtra & GOA Rs.1.00
STD calls to other states Rs.1.30
SMS charges :
Local 40p
National 80p
SMS Based Service Charges (8888,3600) Re 1.00

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company %
1 Reliance 55.49
2. Tata 24.65
3. Mts 16.19
4. Bsnl 3.41
5. Mtnl 0.23
6. hfcl 0.02
MARKET SHARE

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Company
Name
Strength Weakness Opportunities Threats
Reliance
56%Tata
25%
MTS
16%
BSNL
3%
MTNL
0%
Quadrant(HFCL)
0%
SWOT ANALYSIS

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Tata
Communication
1.Market Share.
2. Pan India
Footprint.
.
1.Price
competition from
BSNL & MTNL
2. Loosing Lead
on Technical
expertise.
1. Growth of
Mobile Phone
Users.
2. Untapped Rural
Market.
3. 3G & 4G
services.
1. Market Maturity
telephony segment.
2. Govt. Policy.
MTS 1. FDI
Investmen
t
1. After sales
service.
2. infrastructure
1. Increase its
Market share.
2. 3G &4G services.
1. Outdated
Infrastructure.
MTNL 1. PSU 1.Management
2. Less
promotion
3.Less Awareness
1. Increasing the
demands of
Customer’s.
2. 3G & 4G
services.
1.Sharp decline in
demand
2.Not able to
sustain in
competitive world
Reliance
Communication
1. People Trust.
2. Customer Care.
1. Telecom
Equipment
Import.
1. Growing Market.
2.Value Added
Services (VAS)
3. 3G & 4G
services.
1.
Telecommunication
Policies.
2.Delcining ARPU
(Average Revenue
Per User)
BSNL 1. PSU.
2. Largest
Wireless
Network.
3. Customer
Potential.
1.Late adopter of
New Technology.
1. High return on
Investment.
2. Lower Capital
Expenditure.
3. 3G & 4G
services.
1. Market Regulated
by Government.
QUADRANT
(HFCL)
1. royal
customers
1.Area of
Operation.
India has become only the second country in the world to have more
than 100 million CDMA-based (code division multiple access) mobile
CONCLUSTION

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phone subscribers after the US, which has 157 million CDMA users,
according to an industry body.
While India overtook China to become the second-largestCDMA market,
the country's leading service provider Reliance Communications (RCOM)
has become the second-largest CDMA service provider behind the USA's
Verizon Wireless, the CDMA Development Group (CDG) said here on
Thursday. Tata Teleservices is ranked fourth in the list of top global
players, behind China Telecom.
BIBLIOGRAPHY
1. www.trai.gov.in

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2. www.indianbusiness.nic.in
3. www.techcircle.vccircle.coom
4. www.ibef.org
5. www.iami.in
6. www.rcom.co.in
7. www.tatacommunication.com
8. www.mtsindia.com
9. www.cellphones.about.com

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