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MARKETING PLAN
UDIT SHAH
MARKETING INTERNSHIP
DR. SAMEER MATHUR
5 GEARS
MAJOR PROBLEMS IN COMMUNICATION THROUGH
CHATTING
2
BECAUSE LOTS
OF TEXTING
IS BORING
LOW
ENGAGEMENT
Live events
cannot be
descripted or
depicted
easily
TIME
CONSUMING
CONVERSANT
AVOIDANT
AMONG
ADULTS DUE TO
LESS TYPING
SKILLS
1. EXECUTIVE SUMMARY
SO WHAT CAN BE
VIABLE SOLUTION?
ENGAGING PLATFORM OF COMMUNICATION
4
USER FRIENDLY COMMUNICATION
MEDIUM
IDEATE
NORMAL TEXTING CAN BE REPLACED
BY VIDEO CALLING
APP ARCHITECTURE
DASHBOARD SHOULD BE ENGAGING,
REAL TIME, SIMPLE AND
INTERACTIVE
PROPAGATION
EASY TO USE AND MADE FOR
PEOPLE OF ALL CLASS, AGE AND
BACKGROUNDS
AND SO THE SOLUTION
IS ….
ooVoo is a video chat and an instant messaging client developed
by ooVoo LLC
OOVOO
6
TYPE
•Instant messaging
•Video telephony
•Videoconferencing
• Voice over IP
PLATFORMS
•IOS
•ANDROID
•WINDOWS
RELEASE YEAR:
RELEASED IN 2007
DEVELOPERS
Krush Technologies,
LLC
Installs
50,000,000 - 100,000,000
FEATURES LIKE NEVER BEFORE !!
7
2. SITUATION ANALYSIS
9
APP OVERVIEW
VIDEO CHAT AND INSTANT
MESSAGING CLIENT MADE
FOR PEOPLE OF ALL AGES,
CULTURE AND PROFESSIONS.
MARKET OVERVIEW
HIGHLY ACCEPTABLE IN
REGIONS WITH CONSISTENT
INTERNET CONNECTIVITY.
50 M- 10 M USERS.
TOP COMPETITION : SKYPEE,
FACETIME, VIDEO
TELEPHONY PLATFORMS
TARGET CUSTOMERS
Video chats targeted for
individuals looking to chat
casually with friends and
families, as well as
premium offerings geared
towards businesses that
include advanced features
and tools.
3. GOALS
10
APP ARCHITECTURE AND
DASHBOARD: 2 months
•USERFRIENDLY
•SIMPLE
•ENGAGING
•SOCIAL
IDEA VALIDATION: 3
months
TO BE LAUNCED IN REGION
WITH HIGH INTERNET
PENETRATION: 1000
INITIAL USERS
DEFINING TARGET MARKET: 6
months
TARGETED FOR PERSONAL AND
FAMILY VIDEO CHATS ALONG
WITH BUSINESS CHATS WITH
ADVANCED TOOLS
FUTURE MARKETS:
3 years
SCALING UP AT
INTERNATIONAL
LEVEL
FREEMIUM MODEL OF
LAUNCH . COSTING
PARAMETERS DEFER BY
TYPE OF USAGE
DESTINATION( after 5 years)
NET USERS:
Normal - 5 million
Business users- 200 k
Source: https://www.entrepreneur.com/article/223732
REVENUE MODELLING
4.1 TARGET MARKET
4. STRATEGY
12
CUSTOMERS
•THE APP PROVIDES USER FRIENDLY
AND ENGAGING VIDEO CHAT
PLATFORM FOR FRIENDLY AND
FAMILY CONVERSAION.
•ADVANCED TOOLS AND METHOD
• FOR BUSINESS CONVERSATION.
COLLABORATORS:
•IOS , ANDROID AND WINDOWS PLATFORM
COMMUNICATION PARTNER:
•SOCIAL MEDIA SITES
•ONLINE ADVERTISING
•OFFLINE ADVERTISING
COMPANY:
TEAM OF DEVELOPERS,
SALES EXECUTIVES,
MARKET ANALYST
AND FINANCE TEAM.
COMPETITORS:
SKYPEE (WINDOWS)
FACETIME (IOS)
HANGOUT (ANDROID)
CONTEXT
•FREEMIUM MODEL AVAILS USERS
WITH LIMITED EMOJIS AND 2 VIDEO CALLS
OF MAXIMUM LIMIT 15 MINUTES PER DAY FOR 2 MONTHS.
•SUBSCRIBED USERS CAN AVAIL
UNLIMITED VIDEO CALLING WITH VARIETY OF EMOJIS.
•BUSINESS CHATS INVOLVE
ADVANCED TOOLS OF PITCHING,
SALES AND MARKETING PRESENTATION AND RELATED EMOJIS.
5. TACTICS
MAIN TACTICS
14
START WITH A
GREAT PRODUCT
FULLY OPTIMIZE
YOUR APP
MAINTAINING AN
ACTIVE MOBILE
OPTIMIZED SITE
PROMOTING ON
SOCIAL MEDIA
FACEBOOK
INSTAGRAM
LINKEDIN
SNAPCHAT
TWITTER TOO !!
GET EXISTING
USERS TO MARKET
APP FOR YOU
HOLISTIC APPROACH
15
SOCIAL MEDIA MARKETING
17
EMAIL AND BLOGS
BRINGING CELEBRITIES TO USE THE
APP
SPONSORED ADVERTISEMENTS
PROMOTING TO BUSINESS
PROFESSIONALS
6. IMPLEMENTATION
18
BUSINESS
PROCESS
MANAGEMENT
LIFE CYCLE
USER FRIENDLY DESIGN
FINANCIAL MODELING
SALES EXECUTION
MARKET ANALYSIS
APP OPTIMIZATION
PROPAGATION
19
PINTEREST
CREATIVE PLATFORM. IDEA CAN BE
SPREAD WITH THE HELP OF
INFOGRAPHICS
GOOGLE +
EMAIL AND BLOGS CAN BE
INFORMARTIVE MEDIUM OF
PROPAGATION
TWITTER
GEETING CELEBS TO USE THE APP
CAN HELP IN MAKING IT VIRAL !!
FACEBOOK
SPONSORED ADVERTISEMENTS
AND SHARING CAN HELP
PROPAGATION AMONG YOUTH
HANK YOU!
FINAL PROJECT

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Final project ppt

  • 1. MARKETING PLAN UDIT SHAH MARKETING INTERNSHIP DR. SAMEER MATHUR
  • 2. 5 GEARS MAJOR PROBLEMS IN COMMUNICATION THROUGH CHATTING 2 BECAUSE LOTS OF TEXTING IS BORING LOW ENGAGEMENT Live events cannot be descripted or depicted easily TIME CONSUMING CONVERSANT AVOIDANT AMONG ADULTS DUE TO LESS TYPING SKILLS 1. EXECUTIVE SUMMARY
  • 3. SO WHAT CAN BE VIABLE SOLUTION?
  • 4. ENGAGING PLATFORM OF COMMUNICATION 4 USER FRIENDLY COMMUNICATION MEDIUM IDEATE NORMAL TEXTING CAN BE REPLACED BY VIDEO CALLING APP ARCHITECTURE DASHBOARD SHOULD BE ENGAGING, REAL TIME, SIMPLE AND INTERACTIVE PROPAGATION EASY TO USE AND MADE FOR PEOPLE OF ALL CLASS, AGE AND BACKGROUNDS
  • 5. AND SO THE SOLUTION IS ….
  • 6. ooVoo is a video chat and an instant messaging client developed by ooVoo LLC OOVOO 6 TYPE •Instant messaging •Video telephony •Videoconferencing • Voice over IP PLATFORMS •IOS •ANDROID •WINDOWS RELEASE YEAR: RELEASED IN 2007 DEVELOPERS Krush Technologies, LLC Installs 50,000,000 - 100,000,000
  • 7. FEATURES LIKE NEVER BEFORE !! 7
  • 8.
  • 9. 2. SITUATION ANALYSIS 9 APP OVERVIEW VIDEO CHAT AND INSTANT MESSAGING CLIENT MADE FOR PEOPLE OF ALL AGES, CULTURE AND PROFESSIONS. MARKET OVERVIEW HIGHLY ACCEPTABLE IN REGIONS WITH CONSISTENT INTERNET CONNECTIVITY. 50 M- 10 M USERS. TOP COMPETITION : SKYPEE, FACETIME, VIDEO TELEPHONY PLATFORMS TARGET CUSTOMERS Video chats targeted for individuals looking to chat casually with friends and families, as well as premium offerings geared towards businesses that include advanced features and tools.
  • 10. 3. GOALS 10 APP ARCHITECTURE AND DASHBOARD: 2 months •USERFRIENDLY •SIMPLE •ENGAGING •SOCIAL IDEA VALIDATION: 3 months TO BE LAUNCED IN REGION WITH HIGH INTERNET PENETRATION: 1000 INITIAL USERS DEFINING TARGET MARKET: 6 months TARGETED FOR PERSONAL AND FAMILY VIDEO CHATS ALONG WITH BUSINESS CHATS WITH ADVANCED TOOLS FUTURE MARKETS: 3 years SCALING UP AT INTERNATIONAL LEVEL FREEMIUM MODEL OF LAUNCH . COSTING PARAMETERS DEFER BY TYPE OF USAGE DESTINATION( after 5 years) NET USERS: Normal - 5 million Business users- 200 k Source: https://www.entrepreneur.com/article/223732
  • 12. 4.1 TARGET MARKET 4. STRATEGY 12 CUSTOMERS •THE APP PROVIDES USER FRIENDLY AND ENGAGING VIDEO CHAT PLATFORM FOR FRIENDLY AND FAMILY CONVERSAION. •ADVANCED TOOLS AND METHOD • FOR BUSINESS CONVERSATION. COLLABORATORS: •IOS , ANDROID AND WINDOWS PLATFORM COMMUNICATION PARTNER: •SOCIAL MEDIA SITES •ONLINE ADVERTISING •OFFLINE ADVERTISING COMPANY: TEAM OF DEVELOPERS, SALES EXECUTIVES, MARKET ANALYST AND FINANCE TEAM. COMPETITORS: SKYPEE (WINDOWS) FACETIME (IOS) HANGOUT (ANDROID) CONTEXT •FREEMIUM MODEL AVAILS USERS WITH LIMITED EMOJIS AND 2 VIDEO CALLS OF MAXIMUM LIMIT 15 MINUTES PER DAY FOR 2 MONTHS. •SUBSCRIBED USERS CAN AVAIL UNLIMITED VIDEO CALLING WITH VARIETY OF EMOJIS. •BUSINESS CHATS INVOLVE ADVANCED TOOLS OF PITCHING, SALES AND MARKETING PRESENTATION AND RELATED EMOJIS.
  • 14. MAIN TACTICS 14 START WITH A GREAT PRODUCT FULLY OPTIMIZE YOUR APP MAINTAINING AN ACTIVE MOBILE OPTIMIZED SITE PROMOTING ON SOCIAL MEDIA FACEBOOK INSTAGRAM LINKEDIN SNAPCHAT TWITTER TOO !! GET EXISTING USERS TO MARKET APP FOR YOU
  • 16.
  • 17. SOCIAL MEDIA MARKETING 17 EMAIL AND BLOGS BRINGING CELEBRITIES TO USE THE APP SPONSORED ADVERTISEMENTS PROMOTING TO BUSINESS PROFESSIONALS
  • 18. 6. IMPLEMENTATION 18 BUSINESS PROCESS MANAGEMENT LIFE CYCLE USER FRIENDLY DESIGN FINANCIAL MODELING SALES EXECUTION MARKET ANALYSIS APP OPTIMIZATION
  • 19. PROPAGATION 19 PINTEREST CREATIVE PLATFORM. IDEA CAN BE SPREAD WITH THE HELP OF INFOGRAPHICS GOOGLE + EMAIL AND BLOGS CAN BE INFORMARTIVE MEDIUM OF PROPAGATION TWITTER GEETING CELEBS TO USE THE APP CAN HELP IN MAKING IT VIRAL !! FACEBOOK SPONSORED ADVERTISEMENTS AND SHARING CAN HELP PROPAGATION AMONG YOUTH

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