Final presentation survey national data infographics
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Sharecast Initiative Nepal launched a purposive survey in 25 districts of Nepal in collaboration with 14 local radio stations (community and commercial) to understand general media landscape as well as local radio audience preferences, expectations and feedback. Second part of the survey is an aggregation of data from findings of 14 radio stations. Please get in touch with us (Sharecast.Nepal@gmail.com) if you need further information on the data. Thank you and look forward to your comments and input. We intend to conduct a similar survey in 20 local radio stations sometimes in December 2016.
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Final presentation survey national data infographics
- 1. Nepal Media and democracy survey january 2016
- 2. methodology
- 3. Methodology From each stratum, wards were selected using PPS-samplings. Around one ward is selected for 15 sample households. Altogether 301 sample wards were selected using PPS- sampling. Selection of sample Household: Once the Sampled ward is selected, sample household within the selected sample ward were selected using random walk method. From one sample ward 15 household were selected using random walk methods. All together 4515 household were selected from 301 sample wards using random walk methods. Selection of respondents: Once the household is selected, then KISH-GRID was used to select one respondent from all members of household aged 18 and above. Altogether 4515 sample respondents were selected using Kish-grid random number from 4515 sample households spread over 301 sample wards and 25 districts. 11
- 4. Sample design The Media survey is representative survey of 14 radio stations with sample size of 4515 respondents spread over 25 districts of Nepal. The sample of size 4515 produce +/- 1.46% error margin at 95% confidence interval at the aggregate level findings and the same error margin will not be statistically claimed in the disaggregated findings. The error margin of the findings which are disaggregated at the radio station level is around +/-5%. The sample frame for this survey was created using Census 2011 data, while creating the sample frame areas where there is good frequency strength of 14 radio station were taken into the sample frame, the frame consists 9,892 wards of Nepal spread over 25 districts. The sample frame was stratified into 14 strata by based on location of 14 radio stations. The primary sampling unit for the survey was ward and selected using the PPS-sampling. The multistage random sampling was used in the selection process of respondents in each stage. The diagram below shows the sample design of the survey. 12
- 5. ngisedelpmaS Nepal Media and democracy survey january 2016 9,892 wards wards Sample frame ((stratified by Radio Station)) PPS-sampling1st stage HHs Random Walk Method2nd stage respondents Kish-Grid Random Number3rd stage 13
- 6. 3
- 7. 4
- 8. demography
- 12. Mobile Phone 97% rADIO 42% Television 76% cOMPUTER 17% iNTERNET 15% Which of theSE media devices do you have working in your household? b1 | bASE: 4535 | multiple response Dont have any of abovE 1% Nepal Media and democracy survey january 2016 15
- 13. access to media outside of your household at least once a week b2 | bASE: 4,535 | multiple response 4%Computer 8% INTERNET 46% mOBILE 19% Television Radio13% Nepal Media and democracy survey january 2016 16
- 14. In the past six months, how often did you listen to the radio? Base=4,535 eVERYDAY35% fEW TIMES A WEEK26% nEVER26% Few Times A MONTH13% Nepal Media and democracy survey january 2016 b3 | 17
- 15. In the past six months, how often did you access the telivision? b3.2 | Base= 4,535 | Multiple response] 62% Everyday 14% Fewtimes a week 18% Never 6% Few times a month Nepal Media and democracy survey january 2016 18
- 16. Which time of the day do you watch TV for news? b10 | Base= 3,704 | Multiple response noon-3pm 9% 6am-9am 21% 6pm-9pm 82% Through out the day 1% Nepal Media and democracy survey january 2016 23
- 17. How trustworthy is tV? Base=3,704 6% 7% Not very trustworthy 25% 2% don’t know Others 60% SOMEWHAT very trustworthy Nepal Media and democracy survey january 2016 b11 | 24
- 18. What types of program do you like the most on the television? Base=3,704 | Multiple response] Drama,serials,comedy 62% News79% Cinema19% Interviews19% Others24% Music 53% Nepal Media and democracy survey january 2016 b6 | 26
- 19. In the past six months, how often did you access the internet? Base=4,535 68% Never 8% Fewtimes aweek 2% Fewtimes amonth 21%Everyday 1%Refused Nepal Media and democracy survey january 2016 B3.4 | 19
- 20. In the past six months, how often did you access the newspaper? Base=4,535 57% Never 15% Fewtimes aweek 15% Fewtimes amonth 12% Everyday Nepal Media and democracy survey january 2016 B3.3 | 20
- 21. How trustworthy do you find the contents of newspapers? B13 | BASE= 1,954 71% 1% Very trustworthy don’t know SOMEWHAT trustworthy 6%Not very trustworthy 22% Nepal Media and democracy survey january 2016 27
- 22. In the past six months, how often did you access mobile phones? Base=4,535 78% Everyday 13% Fewtimesaweek 4% Fewtimes amonth 5% Never Nepal Media and democracy survey january 2016 B3.6 | 21
- 23. In the past six months, how often did you access the computer? Base=4,535 79%Never 8% Fewtimesamonth 7% Fewtimesaweek 6% Everyday Nepal Media and democracy survey january 2016 B3.7 | 22
- 24. Do you own mobile phone? If yes, what type of mobile phone? b14 | Base= 4,294 / b14.1 | BASE=3,673 44% Smart Phone 55% Feature Phone 2% iOS 2% Smart and Feature Phone 34% Android 15% 1% Both 63% Don’t Know Nepal Media and democracy survey january 2016 28
- 25. What do you use your mobile phone for? B14.3 | BASE=3,673 | Multiple response 100% Phone Call 63% Music45% pictures/videos 43% send mESSAGE 53% rADIO 17% others 40% Receive mESSAGE 34% Internet/ SOCIAL MEDIA 24% Games Nepal Media and democracy survey january 2016 29
- 26. How do you access the internet? Base= 493] 29.3%On my Mobile Phone 6.3%On my home computer/laptop 4.7%Others 67.6%No Internet How do you access the internet? B16 | Base= 4,535 | MULTIPLE RESPONSE 29% On my Mobile Phone 6% On my home computer/laptop 4% Others 68% No Internet Nepal Media and democracy survey january 2016Nepal Media and democracy survey january 2016 31
- 27. What do you use the internet for? B16.1 | Base= 1,433 | MULTIPLE RESPONSE 11% 9% 4% 39% 88% 65% Social media (Facebook, Twitter etc.) Communication with friends/family (Skype etc.) News Work Personal research (including job search) Education (school, college work) internet Nepal Media and democracy survey january 2016 32
- 28. use of internet based applications? B17 | Base= 1433 | MULTIPLE RESPONSE 96% fACEBOOK 11% tWITTER 57% VIBER 34% sKYPE 38% EMAIL 27% online NEWS portals Nepal Media and democracy survey january 2016 33
- 29. How often do you access social media? B18 | Base= 1,433 Media SOCIALMedia SOCIAL Every day 68% Few times a month 4% Few times a week 27% Nepal Media and democracy survey january 2016 34
- 30. radio
- 31. Have you listened to the radio in the past six months? C1 | Base= 4,535 72% YES NO 27% 1% dON’T kNOW/ CAN’T SAY Nepal Media and democracy survey january 2016 37
- 32. How often do you listen to the radio? C2 | Base= 3,278 49% Everyday 37% Few times a week 13% Few times a month 0.2% Few times a year 0.1% DK/CS Nepal Media and democracy survey january 2016 40
- 33. How (on what device) do you listen to the radio? C3| Base= 3278 | Multiple response] 69% mOBILE 52% RADIO 0.2% cOMPUTER 0.3% dk/cs refused Nepal Media and democracy survey january 2016 41
- 34. Why don’t you listen to the radio? C1.1 | Base= 1,236 | MULTIPLE RESPONSE 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 I don’t have radio 68% Radio is damaged 8% 3% I cannot afford radio Programs on radio don’t interest me 10% I don’t have time 27% 2% no or BAD SIGNAL 0.3% i CAN NOT AFFORD BATTERIES 1% I don’t go to place where they play radio Nepal Media and democracy survey january 2016 38
- 35. What will make you listen to your local radio? C1.2 | Base= 1,236 | MULTIPLE RESPONSE Programs that interest me 24% Others 21% Programs that address my immediate need 17% More promotion/information about radio stations in my area 13% Provides information that I can use 13% More programs/information about our local issues 5% Programs that include more community voices 4% Refused 3% More news/information 3% 2% More programs/information about national issues Strong Radio signal in my area 2% DK/CS 20% Nepal Media and democracy survey january 2016 39
- 36. Which time of the day do you listen to the radio? C11.3 | Base= 1,897 | Multiple response 3% Throughout the day 1%Own convenient time 48% Morning between 6am-9am 27%Afternoons between 12-3 66% evening between 6pm-9pm 3%Dk/cs refused Nepal Media and democracy survey january 2016 42
- 37. What type of program do you like the most on your local radio? c11.10 | Base= 1,897 | MULTIPLE RESPONSE Local news 74% Music 67% National news 60% Drama AND SeriAL 13% Call in shows 14% Community announcement 11% talk show with politician 10% interviews with local Talk show with expert 9% 6% otehrs 19% Nepal Media and democracy survey january 2016 46
- 38. What do you dislike most about the fm station? 38% 15% 11% 10% 4% 3% 13% Don’t Know/ Can’t Say Radio signal is very poor The programs don’t match my daily routine It does not play the music I like It does not broadcast in my language Programs are not interesting ALL GOOD I don’t like how they speak/present on radio I think the radio airs the views of one political Party 10% 5% Nepal Media and democracy survey january 2016 C11.11 | BASE = 1897 | Multiple response 47
- 39. What kind of music do you listen to? c11.14 | Base= 1897 | Multiple response |] Nepali Pop music 20% ENGLISH 4% rEFUSED DK/CS 0.4% Ethnic/ cultural 26% Folk songs (Lok and Jhyaure) 24% Old Nepali songs 37% Modern Music 54% Lok Dohori 53% hindi 49% Nepal Media and democracy survey january 2016 48
- 40. Where do you usually find out about new or the music you like to listen to? c11.15 | Base= 1897 | Multiple response] radio 72% Television 51% friends and families27% local music store16% youtube12% ONLINE / SOCIAL MEDIA11% Magazine / newspaper2% CRBT / SMS2% DK/CS | REFUSED1% dk/CS | RFUSED1% Nepal Media and democracy survey january 2016 49
- 41. Do you think your local FM station raises enough local issues? c11.20 | Base= 1,897 60% somewhat 6% not very much 6% don’t Know/ cant say 28% very much Nepal Media and democracy survey january 2016 50
- 42. Do you think FM STATION supports any political party? c11.21 | Base= 1,897 4% yes 11% Refused | DK/CS 85% no Nepal Media and democracy survey january 2016 51
- 43. Do you think FM station favors any specific ethnic/caste groups? c11.22 | Base= 1,897 1% yes 8% refused dk/cs 91% no Nepal Media and democracy survey january 2016 52
- 44. Do you think FM station discriminate any groups (women, Madhesi, dalits, janajatis, disabled etc.) c11.23 | Base= 1,897 94% no 1% yes 5% dk/cs Nepal Media and democracy survey january 2016 53
- 45. What is the most important topic you would like to listen on radio? c12 | Base= 1,897 | Multiple response Political analysis 26% 74% Health and medical care 30% Success / unsuccess stories Women’s issues 24% 21% More program in Local language 20% Culture/traditions19% Agriculture and livelihoods19% religion and faith15% sports13% Entertainment /music Nepal Media and democracy survey january 2016 56
- 46. What type of programs would you like more on local FM? c14 | Base= 1897 | | Multiple response] 75% news80% 75% music show talk show24% Locally produced program 21% 21% Local language program Interviews with experts Personal Stories and narrative17% 13% Nepal Media and democracy survey january 2016 56
- 47. What is your immediate priority/concern? D7.2 | Base= 4,535 | Multiple response Finances 71% Health 63% Education 56% Household 38% basic needs 29% foods 25% security 17% Community participation 15% AGRICULTURE 23% Nepal Media and democracy survey january 2016 63
- 48. trust
- 49. I would like to know the level of trust you have towards various institutions/organizations. e1 | Base= 4,535 (In a scale of 0 to 10) 3.4 Parliament 5.2 Judiciary 2.8 Political Party 5.7 Police 6.8 Army 5.4 Goverment Civil Service Television 7.37.3 Radio Newspaper 6.8 Election Commission 6.1 CIAA 7.1 Nepal Media and democracy survey january 2016 65
- 50. Name list of survey field team SN Name Designation 1 Dhruba Raj Thapa Field Manager 2 Sanjaya Pokharel Field Monitor 1 Dilip joshi Supervisor 2 Sujan Shrestha Supervisor 3 Ramesh Shrestha Supervisor 4 Harishankar Pd Chaudhari Supervisor 5 Harka Bdr.Karki Supervisor 6 Kajiman Mahatara Supervisor 7 Maniram Dahal Supervisor 8 Abina sigdel Enumerator 9 Angila thapa Enumerator 10 Anuradha Baral Enumerator 11 Bikash shrestha Enumerator 12 Chandan Das Enumerator 13 Gajendra Mandal Enumerator 14 Gita Paudel Enumerator 15 Hasta Prasad Rai Enumerator 16 Kamal Bdr.RC Enumerator 17 Keshab Shrestha Enumerator 18 Kripa Gautam Enumerator 19 Kriti Gautam Enumerator 20 Manita Dahal Enumerator 21 Meera Kumari Rana Enumerator 22 Narayan Prasad Wagle Enumerator 23 Nawaraj Subedi Enumerator 24 Neelima Upadhyaya Enumerator 25 Pankaj Deo Enumerator 26 Pralhad Mainali Enumerator SN Name Designation 27 Pranita Koirala Enumerator 28 Rabischandra Bhatta Enumerator 29 Robin Libang Enumerator 30 Sabina Silpakar Enumerator 31 Salikram Chalise Enumerator 32 Sanak Ram Shrestha Enumerator 33 Sapana Gautam Enumerator 34 Sapana Rana Enumerator 35 Shadhana Shrestha Enumerator 36 Sishira Rai Enumerator 37 Sujata karn Enumerator 38 Sunil Shrestha Enumerator 39 Susma Regmi Enumerator 40 Taradevi Khatiwada Enumerator
- 51. Nepal Media and democracy survey january 2016