The document proposes enhancing the PRISM Physical Therapy website to provide a better experience for users. The current website is plain and needs more features to improve visual quality and user experience. The best strategic option is to make changes to the existing website by adding a fresh new look, navigation improvements, and more specific information like employee profiles and facility photos, rather than starting from scratch or keeping the site unchanged. Potential benefits include improved colors, design, and easier navigation, while risks include users disliking the changes or delays in meeting deadlines. In conclusion, changes are recommended to dramatically improve the website and user experience in order to attract new customers.

1. Performance Institute & Sports
Medicine Inc.
(PRISM Physical Therapy)
Proposal to Enhance the PRISM Website for
a Greater Overall Experience
Delivered to Todd Minear and Laura Tobe
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2. Overview
Introduction
The Opportunity
Benefits and Risks
Final Recommendations
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3. Introduction
The internet is one of the best sources for
a business in today’s era and having a
successful website is very important.
Making changes to websites are very
important.
To help PRISM we are going to change
and enhance their website.
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4. The Opportunity
The Current Situation
Key Success Factors
Analysis of Alternatives
Strategic Option
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5. The Opportunity
The Current Situation
Website is too plain and needs more
features.
Increase the quality of the site.
As well as make the visual experience for
the audience better.
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6. The Opportunity
Key Success Factors
Please the audience.
Changing the website in a certain amount
of time.
Make the right choices.
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7. The Opportunity
Analysis of Alternatives
Make another website from scratch.
Not changing the website at all.
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8. The Opportunity
Strategic Solution Option
Best strategic solution is to make changes
to the website.
– Fresh new look.
– Don’t have to start from scratch.
– Nice and quick.
– Will look better than leaving it plain.
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9. Benefits
More details.
Better colors.
– Colors that give off better vibe.
– Nicer background colors.
– Less stress off eyes.
Improved navigation for easy use.
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10. Benefits
More specific information.
– Employee information.
– History of company.
Added images and pictures.
– Facility pictures.
– Equipment.
– Employee’s pictures.
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11. Risks
People don’t like the changes.
Bad Maintenance.
Not meeting the deadline.
Making it too complicated.
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12. Final Recommendations
Will help the website dramatically.
More features will bring in newer
customers.
The audience will like the change.
Will make an overall greater experience!
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13. References
http://www.prismrehab.com/
Shwom, B., &Snyder, G.L. (2014).
Business Communication: Polishing Your
Professional Presence. Upper Saddle
River, New Jersey: Pearson Education,
Inc.
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