3. Long-term Goal
Help the Business Diversity Program increase
student awareness of supplier diversity
Task Overview
Spring
Objectives
Research Next Steps
4. Objectives
• Conduct market research
• Develop long-term project structure
• Identify potential marketing messages
Task Overview
Spring
Objectives
Research Next Steps
5. Research Approach
1. Initial Survey
2. Focus Groups
3. Finalized Survey
Task Overview
Spring
Objectives
Research Next Steps
6. Survey 1
To better gauge current
student perception of supplier
diversity
Task Overview
Spring
Objectives
Research Next Steps
11. Changes for Survey 2
• Provided definition near end of survey for clarification
• Split questions into sub-groups
• Better demographic representation
• Attitudinal questions
Task Overview
Spring
Objectives
Research Next Steps
12. Survey 2
Create baseline metric
&
Shape the marketing plan
Task Overview
Spring
Objectives
Research Next Steps
20. Student Awareness
Goal: Create and implement a marketing plan to increase
student awareness of supplier diversity.
• Leverage social media channels
• Educate students about supplier diversity
Measuring Success: Social media metrics
Task Overview
Spring
Objectives
Research Next Steps
21. Student Involvement
Goal: Create engaging activities
• Host events
• Direct outreach
Measuring Success: Amount of people contacted
Task Overview
Spring
Objectives
Research Next Steps
22. Measuring Results
Goal: Measure the success of the year long project
• Release survey 2 again
• Interview students outreached to during the student
involvement phase
Task Overview
Spring
Objectives
Research Next Steps
24. Other Schools
• Local business of the week
• Informative talks at sporting events
• Local business hashtag
Task Overview
Spring
Objectives
Research Next Steps
