1. The document discusses the history and operation of pawn shops in Malaysia, focusing on two case studies, Joong Ngeen Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara. 2. It analyzes the similarities and differences between the two shops, including their customers, origins, strategies, shop layouts, and locations. 3. Recommendations are provided to help pawn shops improve their brand recognition, change public perception, enhance customer service, and manage their image.

1. `
PAWN SHOPS
Integrated Project
Effective Public Communication | English 2 | Economics
ALOR GAJAH|| Kota Damansara
Lecturers : MS THIVILOJANA | MS CASSANDRA | MS TAY
Members : Justin Chong Yong Sheng 0322845
Michelle Wong Sook Yin 0322362
Lew Quo Ming 0322884
Liew Cherng Qing 0322613
Ee Hui Teng 0322548
Cham Zheng Chee 0322317

2. the
HISTORY

3. Islamic pawn broking in
Malaysia
The distinctive sign outside a
pawnbroker's shop
In the East, the
business model
existed in China
over 3000 years
ago.
In the west,
"pawnbroking" existed in
the Ancient Greek and
Roman Empires.
Pawn broking
(lending money on
portable security),
one of the oldest
professions.

4. the
BUSINESSESJOO NGIEN Pawnshop,ALOR GAJAH || CHOONG XIN Pawnshop,KOTA DAMANSARA

5. JOO NGIEN PAWNSHOP,
ALOR GAJAH

6. JOO NGIEN
PAWNSHOP
THE
BUSINESS
THE
EXTERIOR
THE OWNER | THE TEAM
THE
PRODUCT
THE
OWNER
THE
CUSTOMER SERVICE
THE
GOLD EARRINGS
THE
GOLD NECKLACES

7. CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA

8. CHOONG
XIN
PAWNSHOP
THE
BUSINESS
THE
EXTERIOR
THE
EXTERNAL
FEATURES
THE
BRAND
THE
CUSTOMER SERVICE
THE MANAGER | THE TEAM THE
CUSTOMERS

9. THE
COMPARISON
SIMILARITIES AND DIFFERENCES

10. SIMILARITIES
the
CUSTOMERS
| lower income
the
ORIGIN
| China

11. DIFFERENCES
the
STRATEGY
the
SHOP LAYOUT
the
LOCATION
the
INTEREST RATE

12. THE
RECOMMENDATIO

13. BRAND
RECOGNITION
CURRENT ISSUE:
Unawareness of the public.
RECOMMENDATION:
Modern Technology||Promotion
Highlight||Specialty
Share||Expertise

14. CHANGING
PERCEPTION
CURRENT ISSUE:
False perception
RECOMMENDATION:
Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning

15. CUSTOMER
SERVICE
CURRENT ISSUE:
Neglect importance of customer
service.
RECOMMENDATION:
Train ||Lending and return policies
Understand ||Laws and Transaction
Feedback ||Improvement

16. IMAGE
MANAGEMENT
CURRENT ISSUE:
Exterior and interior design of the shop
is too conventional.
RECOMMENDATION:
Exploring new design layout||Attract customers
Maintenance||Keeping a fresh look

17. THE
STRATEGY

18. EXPERIENCE
|| determine quality, price, value
KNOWLEDGE
|| trained staff
ECONOMY CONDITION
|| flexibility in price
JOO NGIEN PAWNSHOP, ALOR GAJAH

19. CUSTOMER SERVICE
|| fulfill customer needs
TECHNOLOGY
|| determine price and quality
SECURITY
|| well-equipped security system
CHOONG XIN PAWNSHOP, KOTA DAMANSARA

20. THE
COMPETITOR

21. JOO NGIEN PAWNSHOP,
ALOR GAJAH
CIMB BANK MAYBANKGOLD STORE
|| THE COMPETITORS ||

22. CHOONG XIN PAWNSHOP,
KOTA DAMANSARA
|| THE COMPETITORS ||
RHB bank, Ambank HSBC bank Visiber Jewelry Store

23. COMPETITION
the
PRODUCT
the
PAWN LOAN

24. the
CONCLUSIO

25. CHOONG XIN PAWNSHOP,
KOTA DAMANSARA
Commercially successful