1. The document discusses the history and operation of pawn shops in Malaysia, focusing on two case studies, Joong Ngeen Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara. 2. It analyzes the similarities and differences between the two shops, including their customers, origins, strategies, shop layouts, and locations. 3. Recommendations are provided to help pawn shops improve their brand recognition, change public perception, enhance customer service, and manage their image.