The document outlines a business plan for a proposed themed hotel in Genting Highlands, Pahang, Malaysia. It discusses the hotel's logo, location, vision, targeted customers, room amenities, management structure, sales and marketing strategies, financial plan, and ownership profits. The hotel aims to provide a unique experience with 10 themed rooms catering to different interests. The financial plan projects revenues and expenses from 2014 to 2019. The management structure includes roles such as general manager, hotel manager, supervisors, and accounting department. The business partners plan to earn a profit of 8,000 MYR per owner annually from the hotel.

1. INTRO TO BUSINESS
LEW QUO MING
LIEW CHERNG QING (Mike)
TAN KAH INN (Vanessa)
TANG YING JIEN
LIM WIN KEE
MICHELLE WONG

2. LOGO, LOCATION
MOTIVE & VISION
TARGETED CUSTOMER
SERVICE BENEFITS
HOTEL BENEFITS
COMPETITOR’S ADVANTAGES
COMPETITOR’S WEAKNESS
SALES AND STRATEGY
PROMOTION ROOM PRICING
MANAGEMENT STRATEGY
PARTNERSHIP
FINANCIAL PLAN
OWNER’S PROFIT
CONCLUSION
REFERENCE
PRESENTATION SLIDES
MIKE & YING JIEN
VANEESA
QUO MING
WINKEE & VANEESA
YING JIEN, MIKE, VANEESA, QUO MING, MICHELLE & MIKE
WIN KEE, QUO MING & MICHELLE
WIN KEE, QUO MING & MICHELLE
WINKEE & QUO MING
WINKEE & VANESSA
MICHELLE
MICHELLE
MIKE
MIKE
QUO MING
YING JIEN, MIKE, VANEESA, QUO MING, MICHELLE & MIKE
YING JIEN

4. LOGO

5. LOCATION
Genting Highland, Pahang
Street View

6. MOTIVE & VISION
-Provide our guest with a luxurious, relaxed and less
uncommon environment within to conduct their business.
-Guests that will ensure efficiency, value and reliability in
supplying them.

7. TARGETED CUSTOMER
Students Tourist Family
Single Parent age fifty above

8. SERVICE BENEFITS
- Personal service
- Experience the differences between other
hotels
- Good location and views

9. HOTEL’s BENEFITS
10 Multiple Themed Rooms

10. HOTEL’s BENEFITS
Dance Room Retro Room Movie Room
Nature RoomCartoon Room

11. HOTEL’s BENEFITS
Sci-Fi Room Prehistorical Room Medival Room
Ocean Room Music Room

12. COMPETITORS

13. ADVANTAGES
24/7 receptionist Free parking Online booking
Free Wi-Fi Range of amenities

14. WEAKNESS
No pets allowed No breakfast
Influenced by theme park

15. SALEs STRATEGY
Television Radio Website
Magazine Flight Advertisement Travel Site

16. PROMOTION
Student Price Daily Discount
Family Package
Travel Agency

17. ROOM PRICING
Single Room RM 150 Couple Room RM 500 Themed Room RM 600
Deluxe Room RM 900 Spa Suite RM 1200

18. MANAGEMENT STRATEGIES
GENERAL MANAGER
Financial
Sales
Guest Satisfaction
-Maximizing revenues
-Responsible for budget
preparation
-Manages labor standards
-Monitors in-house guess
balance
-Manages all sales activities
-Meet revenue objectives
-seeks out potential
business
-100% guest satisfaction
-resolves guest related issue
in terms of the company’s
goals and objectives

19. MANAGEMENT STRATEGIES
Employee Management
Recruits qualified
applicants
Motivates and
Manages employee
Personal forms
Property Appearance
-Trains employees
according to the company
standards
-Gives direction to the
employees
-hiring, performance
evaluations, payroll
-Requires Federal and State
posting
-Inspects and documents
repairs and cleanliness of
property
-ensure optimum upkeep
and repair

20. MANAGEMENT STRATEGIES
Hotel Manager Supervisor
Responsible for overall direction,
coordination and evaluation of this
unit

21. MANAGEMENT STRATEGIES
Accounting Department
Record, interpret
and provide
financial
transactions
Manages hotel
operation, cost
accounting and cost
control
Designs accounting
and control systems

22. MANAGEMENT STRATEGIES
Visionary
LeadershipMaintaining sales
offices in many
countries and
hotel properties
across the globe
Different styles of
interaction, dress,
presentation and
physical
appearance
Assuring that
systems, processes,
and people can
respond differently
to different
situations
Diversity
FlexibilityGlobalization
Customer
Focus
Reflect business
decisions at all
levels of
developing and
operating a hotel
organization
gives way to a
focus on leadership
in ideas

23. PARTNERSHIP
Collaboration with Genting
Collaboration with
government
Financial support
from Stakeholders
Transportation
Collaboration
Web Collaboration

24. FINANCIAL PLAN
Dt.
Financial Plan
from year 2014-
2018 Ct.
2014 2014
Jan-01Capital RM240,000,000 Jul-01Land RM5,000,000
Building RM220,000,000
Dec-31Remaning credit RM15,000,000
RM240,000,000 RM240,000,000
2015 2015
Jan-01Remaining debit RM15,000,000 Jul-01Furnishing&Eq. RM3,000,000
Partnerships RM200,000,000 Vehicles RM1,000,000
Loan from banks RM2,000,000 Advertisment RM50,000
Dec-31Remaning credit RM212,950,000
RM217,000,000 RM217,000,000
2016
Jan-01Remaining debit RM212,950,000 Dec-31Service & Maint. RM70,000
Dec-31Predicted income RM5,400,000 Employment fee RM250,000
Advertisment RM30,000
Discount RM540,000
Loan RM8,500
Remaning credit RM217,451,500
RM218,350,000 RM218,350,000
2017 2017
Jan-01Remaining debit RM217,451,500 Dec-31Service & Maint. RM70,000
Predicted income RM7,000,000 Employment fee RM250,000
Advertisment RM30,000
Discount RM600,000
Loan RM8,500
Remaning credit RM223,493,000
RM224,451,500 RM224,451,500
2018
Jan-01Remaining debit RM223,493,000 Dec-31Service & Maint. RM70,000
Predicted income RM8,500,000 Employment fee RM250,000
Advertisment RM30,000
Discount RM700,000
Loan RM8,500
Remaning credit RM230,934,500
RM231,993,000 RM231,993,000
2019
Jan-01Remaining debit RM230,934,500

25. OWNER’s PROFIT
8000 MYR per OWNER
Total MYR48000

26. CONCLUSION
Various themes to
attract customer
Unique and One of
a kind
A suitable
environment for
everyone

27. REFERENCE
Wiley, J. (n.d.). The Management of Maintenance and Engineering Systems in the Hospitality Industry, 4th ed. Retrieved September 5, 2015, from
http://media.johnwiley.com.au/product_data/excerpt/78/EHEP0004/EHEP000478.pdf
About Melia Hotels International Management Structure. (n.d.). Retrieved September 5, 2015, from http://www.meliahotelsinternational.com/en/about-
us/management-structure
Kelly, B. (n.d.). The Role of a Manager in Housekeeping In the Hotel Industry. Retrieved September 6, 2015, from http://work.chron.com/role-manager-
housekeeping-hotel-industry-22124.html
Hotel Department Structure. (n.d.). Retrieved September 6, 2015, from http://hotelmule.com/forum/viewthread.php?tid=1555
GENERAL MANAGER / HOTEL MANAGER Job Summary. (n.d.). Retrieved September 6, 2015, from
http://www.hotelmule.com/forum/viewthread.php?tid=220
Getting ready to create a marketing plan? (2015). Retrieved September 14, 2015.

28. IT’S A LONG PRESENTATION
HAVE A POTATO IN SUIT