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Nostalgia in historic towns:  An empirical study in Lukang Presenter:  Jenny Chen  陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu January 5, 2009
Content ,[object Object],[object Object],[object Object]
Introduction
Introduction
Introduction ,[object Object]
[object Object],Introduction
Purpose of Study ,[object Object]
Future Application ,[object Object]
Literature Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Tourism Rank Item Relative Frequency Rank Item Relative Frequency 1 Shopping 77.31  10 Karaoke 4.81  2 Night market 62.72  11 Theme park 4.45  3 Historic site 43.51  12 Artistic and cultural performance 3.63  4 Exhibition 23.91  13 Spa, sauna 3.31  5 Adventure or  eco-tourism 14.34  14 Golf 2.20  6 Hot spring 13.83  15 Cultural festivals 1.64  7 Massage 11.63  16 Esthetics 1.42  8 Lake 11.05  17 Wedding or personal studio photo shoot 1.00  9 Pub or Clubs 7.29    ( Tourism Bureau, Ministry of Transportations and Communications, Taiwan, 2007)
Cultural Tourism ,[object Object],[object Object]
Lukang
Lukang
Lukang
The Role of Mood in Tourism ,[object Object],[object Object]
[object Object],[object Object],The Role of Mood in Tourism
Nostalgia ,[object Object],[object Object]
[object Object],[object Object],Nostalgia
Applications of Nostalgia ,[object Object],[object Object]
[object Object],[object Object],Applications of Nostalgia
Components and Measurement of Nostalgia ,[object Object]
[object Object],Components and Measurement of Nostalgia
Methodology
Methodology Sampling Method convenience sampling Participants tourists leaving Lukang Number of participants at least 400 Survey tool questionnaire
Methodology Questionnaire (25 items) leisure artistic historical stirring warm
Questionnaire Please place a check (  ) on the appropriate lines in terms of the degree of the following emotions you feel after your visit to Lukang:      Degree of Emotion classic ____ : ____ : ____  : ____ : ____ not classic ancient ____ : ____ : ____  : ____ : ____ new sentimental ____ : ____ : ____  : ____ : ____ unsentimental traditional ____ : ____ : ____  : ____ : ____ nontraditional history ____ : ____ : ____  : ____ : ____ modern
Questionnaire 請於最適當的位置勾選一處,請依照您對於鹿港旅遊後對於此地方的感覺 :      感受程度 復古的 ____ : ____ : ____  : ____ : ____ 不復古的 古老的 ____ : ____ : ____  : ____ : ____ 新潮的 感性的 ____ : ____ : ____  : ____ : ____ 不感性的 傳統的 ____ : ____ : ____  : ____ : ____ 不傳統的 歷史的 ____ : ____ : ____  : ____ : ____ 現代的
[object Object],[object Object],[object Object],Methodology
[object Object]

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Final Oral Presentation

  • 1. Nostalgia in historic towns: An empirical study in Lukang Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu January 5, 2009
  • 2.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Cultural Tourism Rank Item Relative Frequency Rank Item Relative Frequency 1 Shopping 77.31 10 Karaoke 4.81 2 Night market 62.72 11 Theme park 4.45 3 Historic site 43.51 12 Artistic and cultural performance 3.63 4 Exhibition 23.91 13 Spa, sauna 3.31 5 Adventure or eco-tourism 14.34 14 Golf 2.20 6 Hot spring 13.83 15 Cultural festivals 1.64 7 Massage 11.63 16 Esthetics 1.42 8 Lake 11.05 17 Wedding or personal studio photo shoot 1.00 9 Pub or Clubs 7.29   ( Tourism Bureau, Ministry of Transportations and Communications, Taiwan, 2007)
  • 11.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 24. Methodology Sampling Method convenience sampling Participants tourists leaving Lukang Number of participants at least 400 Survey tool questionnaire
  • 25. Methodology Questionnaire (25 items) leisure artistic historical stirring warm
  • 26. Questionnaire Please place a check (  ) on the appropriate lines in terms of the degree of the following emotions you feel after your visit to Lukang:      Degree of Emotion classic ____ : ____ : ____ : ____ : ____ not classic ancient ____ : ____ : ____ : ____ : ____ new sentimental ____ : ____ : ____ : ____ : ____ unsentimental traditional ____ : ____ : ____ : ____ : ____ nontraditional history ____ : ____ : ____ : ____ : ____ modern
  • 27. Questionnaire 請於最適當的位置勾選一處,請依照您對於鹿港旅遊後對於此地方的感覺 :      感受程度 復古的 ____ : ____ : ____ : ____ : ____ 不復古的 古老的 ____ : ____ : ____ : ____ : ____ 新潮的 感性的 ____ : ____ : ____ : ____ : ____ 不感性的 傳統的 ____ : ____ : ____ : ____ : ____ 不傳統的 歷史的 ____ : ____ : ____ : ____ : ____ 現代的
  • 28.
  • 29.