The Mobile Youth Net Project sends daily SMS messages to 500 Brazilian youth about job opportunities, cultural events, sports activities, and free services. The messages aim to benefit low-income youth aged 17-24 who live in poor communities. Over 56,000 messages were sent in the first 6 months, providing information about 3,520 opportunities. Survey results found that 64% of youth used the information and 47% applied for jobs or interviews listed in the messages. The project was recognized globally for using mobile phones to enable social and economic opportunities for youth.

1. MOBILE YOUTH NET PROJECT www.redejovem.org.br/0800 0800 is the “toll-free” standard number in Brasil

2. Mobiles in Brasil www.redejovem.org.br/0800 Search: Teleco INTERNET Mobile Phone 14,5% of the households 68% of the households (120 millions) Classes A and B 80% pre-paid; 70% in classes C e D; 80% in the youth under 30 years old hands; High cost to installation and maintenance Even the cheapest models have SMS function Demands a time to learn how to use Everyone knows how to use

3. What is it? The Mobile YouthNet Project sends daily SMS opportunities on: job opportunities cultural and sports events free courses leisure activities 500 boys and girls from poor communities (favelas) in Brasil receive those SMS. www.redejovem.org.br/0800

4. Step-by-step www.redejovem.org.br/0800 The Youth Net Program (Rede Jovem) establishes partnerships with community based organizations Through these partnerships, young people apply to receive the service via selection process (see SWOT analysis) Rede Jovem content team searches opportunities for the specific 0800 website Opportunities are sent via SMS for registered users Each boy/girl receives one message per day with job opportunities or free services (cultural, educational, health services)

5. What is the content? The messages received by the youth include information about: First job opportunities (without previous experience) Where you can practice sports for free Free courses and lectures agenda Free cultural events (concerts, theater, movies etc) Tips about where you can request documents for free Where you can do a medical exam for free Campaigns (DST/AIDS prevention, sexual and reproductive rights) www.redejovem.org.br/0800

6. What is the content? The information sent is: Only about free events and opportunities Selected by state, city and neighborhood Selected by the chosen issue (job and culture, for example) About opportunities that happen in a place close to where they live About job opportunities according to their profile About cultural events focused to youth www.redejovem.org.br/0800

7. Who are they? In the first phase of the project, were benefited: 500 young people 17 to 24 years old High School students (completed or in course) Residents from the chosen low income communities Those without Internet access Those that have a mobile phone www.redejovem.org.br/0800

8. What was done? Partnership with 5 community based organizations 500 youngsters in the database, 100 from each place 56.763 sent messages in 6 months 3.520 opportunities submitted in the website 340 community based organizations contacted Website www.redejovem.org.br/0800 online and with national reach www.redejovem.org.br/0800

9. What are the results? 64% of the young people have already used the information from the messages (SMS) From them, 30% used more than 5 times 93% considered the messages very useful 65% have already (re)sent the messages for other people From them, 29% for more than 5 persons www.redejovem.org.br/0800

10. What are the results? 47% already sent CVs to advertised vacancies or went to job interviews From them, 56% did it more than 5 times 2.000 youngsters visit daily the Mobile Youth Net website, searching for opportunities 3.300 youngsters were benefited, directly or indirectly www.redejovem.org.br/0800

11. www.redejovem.org.br/0800 Mobile Youth Net is one of the global winner of the Nike-Changemakers Sport for a better world competition “ Sport and social change via mobile phones” 23% of the young people started some sport activity after receiving the information by SMS 382 entries, 69 countries, 16 finalists, 3 winners.

12. Changemakers Sugestions www.redejovem.org.br/0800 To evaluate the gender balance of project results To e stimulate young people to continue participating of the activities , after enrollment To facilitate the exchange of messsages among youngsters, when they are practicing some sport activity and need to complete a team Sugestions of thematic and strategic partnerships (helth, gender etc)

13. SWOT www.redejovem.org.br/0800 Strengths - Relevant Content (93% high satisfaction) Network and Partnerships Results of the pilot phase Weakness Maintenance of network Contact with telecom companies Opportunities by e-mail; Opportunities 112.000.000 of mobile phones in Brazil 3G technology (youth posting content via mobile phone) Thematic projects Threats High cost without scale Use only SMS and forget new technologies

14. Do you want to know more? Contacts: Programa Rede Jovem / Comunitas Youth Net Program / Comunitas coordenacao@redejovem.org.br +55 21 3874 5544 Alice Gismonti Watch the video! www.youtube.com - Search for “0800 Rede Jovem” www.redejovem.org.br/0800