Vivekanand Education Society's College of Arts, Science and Commerce in Mumbai is hosting its annual "Micro-BT Mela" event on January 13th, 2014. The aim of the mela is to educate students about microbiology and biotechnology fields through interactive exhibits and demonstrations. Last year's mela drew over 1000 inter-college students and featured blood grouping tests, disease awareness activities, and sponsorship opportunities for local organizations. This year's mela again expects to draw a large crowd and provides sponsors with effective publicity opportunities through banner placements, information stalls, and other sponsorship packages.